About the Report
The report is based on the digital shelf performance of Walmart’s Dog Health & Wellness segment, which has 1107 products and 565 sellers. The segment’s average price is $26.52, and it has seven million reviews and an average rating of 4.46.
Introduction
The Dog Health & Wellness on Walmart is a thriving segment within the online pet care market. With a variety of products catering to the health and well-being of pets, particularly dogs, this category has shown strong consumer engagement and an increase in product reviews, reflecting its growing demand.
The company has expanded its offerings by introducing Walmart Pet Services centers, starting with a pilot location in Dallas, Georgia. These centers provide routine veterinary care and grooming services. This initiative aligns with the projected 7% annual growth in pet-related spending by 2030, highlighting Walmart’s commitment to meeting pet owners’ evolving needs.
Walmart seller challenges include intense competition, fluctuating consumer demand, and the need to adapt to changes in e-commerce algorithms and marketplace policies. Therefore, it is crucial to consistently monitor brand performance with digital shelf analytics solutions.
Highlights
- The segment has a total of 384 brands sold by over 565 sellers.
- The GoPet TreadWheel, priced as the highest-value product in the category, reflects a growing consumer interest in premium pet wellness solutions, particularly for large dogs.
- Dental treats consistently receive the most reviews in the category, signaling that consumers prioritize their dogs’ dental health.
- The unique presence of dehydrated products from ASMPET, alongside the specialized Air-Dried options from Dole and PAWUP, points to the growing trend of premium, niche pet food solutions.
- The average product price of $26 remained unchanged, ensuring consistency in the Dog Health and Wellness segment’s pricing strategy.
GoPet Treadwheel for Large Dogs Emerges as the Most Expensive Product at $2505
Priced as a high-end investment, this product caters to large dog owners who need a reliable solution for keeping their pets active, especially in urban environments where outdoor space may be limited.
The treadmill, priced at a premium, has maintained consistent demand, as indicated by its stable price point. This suggests that consumers are willing to invest in long-term health solutions for their pets, which underscores a broader trend of pet wellness becoming more aligned with human health and fitness goals.
Other expensive products in the segments have a lower margin of $200, like Clinical Medicine of the Dog and Cat (Hardcover) by Michael Schaer and Frederic Gaschen, Nupro Supplements 330015 Nupro Dog Supplement 20Lb Bucket, etc.
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Taylongift Christmas Black X Friday Pet Noise Reduction Calming Spray Is the Most Affordable Product at $3
Walmart’s Dog Health and Wellness category also includes more budget-friendly options, with products priced as low as $3 to $4 for basic supplements and wellness items. The $26 average price across the segment strikes a balance between affordability and quality.
Consumers looking for everyday health maintenance, such as joint support supplements or essential grooming products, will find affordable yet effective solutions without compromising on quality.
This balance between affordability and premium options ensures Walmart appeals to a broad demographic, from budget-conscious consumers to those willing to invest in more expensive products.
Greenies Original Petite Natural Dental Care Dog Treats, 36 Oz Pack (60 Treats) Is the Most Popular Product With 526K Reviews
Dental care products dominate the review landscape in Walmart’s Dog Health and Wellness category, with dental treats topping the list of most-reviewed products. These products have become a staple in pet care routines, reflecting a growing recognition among pet owners about the importance of oral health. Dental issues are common among pets, leading to higher spending on preventive products such as treats, toothbrushes, and oral hygiene gels.
Other products like Greenies Pill Pockets For Dogs Pill Maskers Size Dry Chicken Dog Treats, 15.8 oz Pouch, and Pedigree Dentastix Original With Real Chicken Small & Medium Breed Dog Treats, 13.93 oz Bag have around 525K and 504K reviews, respectively.
Between January 15 and 28, Walmart Dog Health and Wellness products had an average of 460K reviews, which increased to 553 K by January 29.
This surge in engagement is not just a seasonal blip; it reflects a long-term trend in consumer behavior where pet health extends beyond feeding and grooming to include dental maintenance.
Walmart.com Tops the Sellers List by Offering 312 Products
Walmart.com dominates the Dog Health & Wellness segment with 312 products, offering a vast selection that caters to a wide range of pet health needs.
However, other than Walmart’s extensive inventory, there are sellers like Kwik Retail and California Pet Pharmacy, whose product offerings are way below Walmart.com at 44 and 33 products, respectively.
With this blend of Walmart’s vast product range and niche offerings from these sellers, the Dog Health & Wellness category continues to meet the diverse needs of pet owners seeking both general wellness and specialized care for their dogs.
All Dog Health and Wellness Category Leads the Segment With a Total of 185 Products and an Average Price of $27
Other primary categories in Walmart’s Dog Health and Wellness segment include All Dog Dental Care (91 products and $23 average price), Pets Subscription (82 products and $12 average price), Dog Hip and Joint Supplements (81 products and $32 average price), etc.
Dental products, in particular, stand out due to their high engagement and growing consumer interest. Immunity support products, which include supplements designed to strengthen the immune system, are gaining traction as more pet owners recognize the importance of bolstering their pets’ defenses against illness. Additionally, Dog Multivitamins, Dog Allergy Care, etc., also remain consistent performers.
Best Selling Brands Offering Air-Dried, Dried, and Dehydrated Products
The demand for specialized, minimally processed pet food is on the rise, and Walmart’s Dog Health and Wellness category features several leading brands.
ASMPET is the exclusive brand offering dehydrated products in Walmart, with a total of 9 products. Dole and PAWUP also stand out for their air-dried products, which retain more of the natural nutrients found in fresh ingredients.
Other top brands like Greenies, and Pedigree leads the dry products section with 40, and 26 products respectively.
The popularity of these products reflects a broader trend in pet care, where consumers are increasingly choosing natural, high-quality food options for their pets. These air-dried and dehydrated foods provide convenience and nutrition, offering pet owners a premium alternative to traditional kibble.
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Conclusion
Walmart’s Dog Health and Wellness category continues to thrive, reflecting the growing consumer focus on pet health and well-being. With a diverse range of products, steady pricing trends, and a clear emphasis on preventive care, Walmart is positioned to remain a leader in this segment.
Brands must make use of powerful tools like MetricsCart to stay competitive and make data-driven decisions. By using MetricsCart for advanced data analytics and insights, businesses can better understand market trends, optimize their strategies, and make informed decisions that will drive growth in this rapidly changing industry.
Disclaimer: MetricsCart is the exclusive owner of data used in the Digital Shelf Insights reports. Any kind of third-party usage entails due credit to the source material.
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