About the report: This Digital Shelf Insights (DSI) report analyzes verified customer reviews for Kellogg’s products sold on Walmart.com between May 20 and June 2, 2025. Our analysis covers 40 Kellogg’s SKUs, encompassing 550 verified purchases.
Introduction
It all began in 1894, when W.K. Kellogg and his brother accidentally discovered a new way to prepare wheat, sparking the creation of Corn Flakes and a breakfast revolution. What started as a humble experiment in a small sanitarium kitchen has grown into one of the world’s most iconic food brands- Kellogg’s, now found in millions of households worldwide.
Fast forward to today, Italian candy and food company Ferrero acquired Kellogg’s for $3.1 billion, making it one of the largest deals in the food industry in the past year.
Kellogg’s continues to shape the way we start our mornings- this time through the digital shelves of major retailers like Walmart. But how do modern shoppers perceive the Kellogg’s experience online?
By analyzing the Walmart reviews on Kellogg’s, we surface what today’s consumers truly value, from taste and freshness to packaging and portion sizes.
Highlights
- The average rating of Kellogg’s on Walmart is 4.11
- The average sentiment score of Kellogg’s is 0.51
- Joy and Trust are the top emotions in Kellogg’s product reviews on Walmart
- Krave breakfast cereal and froot loops go packs cereal are the top-rated Kellogg’s products on Walmart
- Kellogg’s nutri-grain strawberry chewy soft baked breakfast bars is the most upvoted Kellogg’s product on Walmart
Kellogg’s Nutri-Grain Strawberry Chewy Soft Baked Breakfast Bars is the Most Upvoted Kellogg’s Product on Walmart
On Walmart, shoppers can mark reviews as helpful by upvoting them. Products with a high number of upvoted reviews often reflect not just customer satisfaction, but also peer-validated trust and relevance in real shopping experiences.
Kellogg’s Nutri-Grain Strawberry Chewy Soft Baked Breakfast Bars stand out significantly, with an average of 17.9 upvotes per review. This suggests that not only is the product well-received, but customers are also sharing reviews that others find highly useful or relatable.
Other products, such as the Special K Breakfast Cereals in various flavors (Strawberries & Corn Flakes, Red Berries, and Protein variants), have upvote averages, ranging between 0.4 and 1.6. These modest numbers suggest either less impactful reviews or a lower frequency of shopper interaction, as indicated by fewer upvotes.
Krave Breakfast Cereal and Froot Loops Go Packs Cereal are the Top Rated Kellogg’s Products on Walmart
Among the 40 Kellogg’s products analyzed, several stood out with consistently high ratings, averaging 4.6 stars and above. Based on the data study on Walmart reviews on Kellogg’s, the average rating is 4.11.
Krave Breakfast Cereal (7 Vitamins and Minerals, Family Size, S’mores flavor) with a 4.8-star average is the top-rated Kellogg’s product in Walmart. This is closely followed by multiple Froot Loops, Frosted Mini-Wheats, and Special K variants, all hovering around 4.6 to 4.7 stars.
These high ratings are driven by a combination of factors repeatedly mentioned in positive reviews:
- Taste and Flavor Variety: Products like Krave S’mores and Froot Loops pack nostalgic and bold flavors that resonate with both kids and adults.
- Texture and Freshness: Many top-rated cereals receive praise for their consistent crunch and freshness upon arrival, a crucial factor for online grocery shoppers.
- Family Appeal: Family-size packaging and kid-favorite flavors boost ratings for products like Froot Loops and Corn Flakes, which are staples in households with multiple people.
- Balanced Nutrition: Several highly rated products, like the Special K and Corn Flakes variants, strike a balance between taste and perceived health value, often being described as “not too sweet” or “a healthier option.”
Review Sentiment Analysis of Kellogg’s Products on Walmart
From May 20 to June 2, 2025, a total of 550 verified customer reviews were analyzed to evaluate shopper sentiment around Kellogg’s products on Walmart.com. The findings show that 52.17% of all reviews carried a positive sentiment, indicating a strong base of satisfied customers who appreciate the product’s quality, taste, and variety.
However, a notable 34.78% of reviews were negative, signaling some friction points in the customer experience. Meanwhile, 13.04% of reviews were neutral, often describing the product factually without strong opinions or indicating that the experience was average.
READ MORE | Confused About Conducting Sentiment Analysis on Reviews? Check out How to Perform Review Sentiment Analysis: A Step-by-Step Guide
Average Review Sentiment Score Trends of Kellogg’s Products on Walmart
The overall average review sentiment score for Kellogg’s is 0.51. Now, let’s take a look at how it varied during the tracking period.
Between May 20 and June 2, 2025, sentiment trends for Kellogg’s reviews on Walmart showed noticeable fluctuations. The average sentiment score started at 0.36 on May 20 and climbed to 0.45 on May 21, indicating a relatively steady start.
However, sentiment dropped to 0.23 on May 22. It reached a low of -0.19 on May 23, indicating a spike in negative reviews, possibly related to issues with product delivery, freshness, or packaging defects.
Following that dip, sentiment rebounded strongly to 0.73 on May 25, showing a swift recovery likely driven by more positive product experiences or high-performing SKUs receiving favorable attention. From May 26 onward, scores remained above 0.4, with a steady upward trend peaking at 0.84 on June 2.
The volatility in review sentiment highlights how quickly customer perception can shift within short windows. Negative experiences, even those lasting only a day or two, can have a profound impact on the overall sentiment.
Yet, a strong product experience or targeted review activity can quickly recover a brand’s standing. Conducting daily customer sentiment analysis can help brands respond to sudden shifts and address product or fulfillment issues before they escalate.
Top Themes and Sub-Themes of Kellogg’s Positive Reviews on Walmart
According to MetricsCart’s analysis of Walmart reviews on Kellogg’s, there are 90 themes and 140 sub-themes. A closer look at customer reviews reveals the diverse and consistent reasons why Walmart shoppers leave positive feedback on Kellogg’s products.
All highlighted themes received an average sentiment score of 1.00, indicating uniformly positive mentions across each category.
- Breakfast & Cereal Appeal: Shoppers praised Kellogg’s for its versatility and family-friendly nature, making it a go-to for both quick breakfasts and all-day snacking.
- Diet Compatibility and Family Size: Reviews emphasized Kellogg’s ability to cater to varied nutritional needs while offering value-packed sizes suitable for households.
- Aesthetic and Aroma: The visual appeal and pleasant scent enhance the product experience, particularly for items like Krave and Froot Loops, which appeal to both kids and adults.
- Service Quality and Customer Support: Although rare in food reviews, customers who had contact with support mentioned efficient and friendly service, which boosts trust in the brand.
- Sound and User Appeal: Even sensory experiences like crunchiness (audio performance) and child engagement were specifically appreciated, suggesting Kellogg’s products are seen as fun and satisfying.
READ MORE | Want to Learn About Shopper Behavior on Walmart? Check out Understanding the Consumer Behavior at Walmart: Expectations and Implementations
Joy and Trust are the Top Emotions in the Kellogg’s Product Reviews on Walmart
The MetricsCart Kellogg’s Walmart review analysis reveals that 75% of the emotional tone is positive (joy, trust, anticipation), reinforcing their strong brand equity.
Joy dominates, with over 53.9% of reviews indicating high satisfaction with the product’s taste, consistency, and brand familiarity. Consumers frequently associate Kellogg products with comfort, nostalgia, and family routines, sentiments that translate directly into purchase confidence and repeat behavior.
22.8% of reviews convey trust, suggesting that Kellogg benefits from a long-standing reputation for quality and reliability. This emotion often appears in reviews that mention accurate product descriptions, dependable flavor profiles, and consistency across purchases.
The presence of anticipation (8.3%) underscores Kellogg’s role in planned, recurring purchases. Consumers express eagerness around new launches, restocks, and seasonal flavors, indicating an emotional attachment and dependency on products.
Emotions such as disgust (6.1%), sadness (4.5%), and anger (3.5%), although significantly lower in volume, point to areas where the brand can enhance its Walmart experience. These typically relate to quality control concerns (e.g., stale products, broken packaging) or logistics issues (e.g., delayed or damaged deliveries).
Flavor Quality and Appeal are the Top Attributes of Kellogg’s Products on Walmart
Understanding what drives positive reviews is key to sustaining brand love. This section highlights the top attributes that Walmart shoppers consistently praise in Kellogg’s products, from bold flavor to everyday affordability.
“Flavor Quality” leads all attributes by a wide margin, cited across 14 top-performing Kellogg products. It’s followed closely by “Flavor Appeal” and “Taste Quality” (mentioned in 10 and 9 products, respectively). Together, these factors indicate that flavor remains the primary driver of consumer delight and loyalty for Kellogg within the Walmart ecosystem.
“Pricing” emerges as a top attribute, mentioned in 10 products, while “Cost-Effectiveness” appears in 5. This confirms Kellogg’s ability to maintain consumer trust by balancing perceived premium quality with accessible pricing, a critical edge in Walmart’s price-sensitive environment.
Consumers aren’t just satisfied; they’re emotionally connected. “Favorite Status” is noted for 6 products, signaling that Kellogg products are deeply embedded in daily routines and brand preference hierarchies.
Kellogg’s success on Walmart is rooted in sensory satisfaction and reinforced by emotional loyalty and price-value alignment. Brands seeking to succeed in this space should prioritize delivering flavor-forward experiences while maintaining functional reliability. Identifying the attributes that turn satisfaction into favoritism can help brands drive both trial and stickiness on retail platforms like Walmart.
Conclusion
Kellogg’s enduring brand legacy continues to make a strong presence on the Walmart digital shelf. From flavor quality and pricing appeal to versatility and product availability, customer reviews reflect both satisfaction and deep brand trust, especially across Walmart’s online platform.
Through our thematic review analysis, we uncovered not just what consumers love but also how consistently Kellogg delivers on those expectations across products.
For brand managers, digital shelf leads, and e-commerce teams, these insights go beyond star ratings—they highlight what to double down on, where differentiation lies, and how brand perception shifts by retailer.
At MetricsCart, we create brand and category-level reports to help you turn review sentiment into strategy, enabling you to grow with clarity and compete with confidence.
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