2025 marked a turning point in how brands approached digital shelf execution.
Marketplaces went all in on dynamic pricing, adjusting rates multiple times a day. Quick commerce platforms began fulfilling orders in under 15 minutes. At the same time, brands were managing the same SKU across five or more sales channels on average.
All this made manual tracking unreliable. Brands needed visibility they could act on daily, not static reports reviewed once a month, and that shift shaped how MetricsCart evolved last year.
In this MetricsCart highlights 2025 report, we share all the major product updates and strategic moves MetricsCart made over the past 12 months to help commerce teams tackle pricing pressure, MAP violations, content gaps, and lost visibility across marketplaces.
MetricsCart 2025 Performance Highlights
At MetricsCart, every product update in 2025 started with one question: What do commerce teams need right now to operate better?
Roadmaps were shaped by direct input from brands, and only after those conversations did planning begin.
As the year progressed, a clear pattern emerged. Brands stopped asking for more data. They asked for clearer signals.
Teams were already drowning in dashboards and exports. What they needed was precise visibility at the SKU level. Signals that could answer one simple question:
What changed, where did it change, and what needs action today?
To support this shift from observation to execution, MetricsCart built and expanded the following capabilities.
The MetricsCart AI Assistant for Instant Data Clarity
Time is money, and we want our users to make the best use of theirs, not waste it staring at dashboards and endless reports. So we developed our own AI assistant that works seamlessly across every module of the MetricsCart platform.
The MetricsCart AI Assistant helps teams move from data to decisions faster by answering everyday e-commerce questions in plain language.
Instead of digging through multiple dashboards, users can ask what changed, why it changed, and what to do next across pricing, search visibility, reviews, promotions, competitors, and quick commerce.
It connects the dots instantly, highlights risks before they snowball, and points teams toward clear next actions. No decoding charts. No waiting on reports. Just answers you can act on, when it actually matters.
READ MORE | Introducing MetricsCart AI Assistant: Your New Co-Pilot for E-Commerce Excellence
The MetricsCart Consumer Insights Platform
Your customers don’t leave feedback only in neat little boxes anymore. They talk everywhere. On marketplaces, social platforms, review sites, forums, videos, podcasts, and corners of the internet that brands rarely think to monitor.
The MetricsCart Consumer Insights Platform brings these scattered conversations into one clear, usable view. It listens across major public platforms and surfaces what customers are actually saying about your brand, your category, and your competitors.
“Brand loyalty is built through real connection, and that only happens when you truly listen to your customers and treat user-generated content (UGC) as a strategy, not a word dump.”
Ash K., Co-Founder, MetricsCart
With CIP, teams can quickly understand what customers love, what frustrates them, and what they wish you’d improve or launch next. It also helps spot emerging trends early, before they turn into mainstream expectations or missed opportunities.
Instead of reacting late to customer sentiment, MetricsCart Consumer Insights Platform helps brands act while it still matters.
READ MORE | Best Customer Feedback Analysis Tools in 2026: A Guide
The Big Launch into the Indian Quick Commerce Space
Quick commerce may still be finding its footing in Europe and the US, but in India, it’s already a daily habit. The category is growing rapidly, and on the surface, it looks like a gold rush. In reality, most brands are struggling to make it work profitably.
What the data showed was uncomfortable but clear. Nearly 70% of brands on quick commerce platforms aren’t generating meaningful profits. Demand shifts by the hour, visibility changes hyperlocally, and stockouts or pricing slips can derail sales before teams even notice.
So we built the MetricsCart Quick Commerce Dashboard, designed specifically for the Indian market.
The dashboard brings live data from platforms like Blinkit, Zepto, and Instamart into one place, giving brands real-time visibility into what’s actually happening on the ground. From what’s trending and what’s out of stock, to where pricing is slipping and whether products are even discoverable in nearby searches.
With this level of clarity, teams can move faster and make sharper decisions across inventory planning, pricing, and visibility strategy. In quick commerce, speed is everything. Accurate data is the difference between reacting late and winning the impulse buy.
READ MORE | MetricsCart Expands to Quick Commerce Analytics: Powering the Next Phase of Digital Shelf Intelligence
MetricsCart Highlights 2025: Bringing Key Trends and Best Practices to YOU
Building products is only one part of what we do. An equally important part is helping brands understand how to use data, spot shifts early, and apply best practices before the market forces their hand.
Throughout the year, we shared our learnings through playbooks, podcasts, and research-driven content that turned real market signals into practical guidance. These initiatives became a key part of the MetricsCart highlights 2025, helping brands move from insight to action.
The Ultimate Playbook for Digital Shelf Optimization
Our flagship e-book, The Hero Brand Blueprint, broke down how leading brands approach digital shelf optimization, the KPIs that actually move the needle, and the strategies that consistently improve visibility and conversions across marketplaces.
It distilled MetricsCart key insights in 2025 into a clear, usable framework for teams at different stages of growth.
The Digital Shelf Insider Podcast with Industry Pioneers
Through the Digital Shelf Insider Podcast, we discussed emerging trends, platform shifts, and real-world challenges shaping e-commerce today.
From quick commerce dynamics in India to changing discovery behavior on global marketplaces, the podcast became a space for honest, experience-backed conversations. Its place among the GoodPods Top 100 Podcasts of the Week marked a standout moment in our MetricsCart annual highlights.
Digital Shelf Insights Reports, Turning Trends Into Action
In 2025, we published close to 50 Digital Shelf Insights reports, each focused on helping brands understand what’s actually working on the digital shelf and what isn’t.
These MetricsCart key insights reports analysed top-performing brands, fast-moving categories, pricing and promotion trends, availability issues, and shifts in shopper behaviour across major marketplaces and quick commerce platforms. Instead of isolated metrics, each report connected performance data with competitive context and category dynamics.
READ MORE | Explore our latest Digital Shelf Insights Report—Beyond the Bottle: How Coca-Cola’s Marketing Strategy Drives Amazon Success.
Goals Ahead
2025 reinforced a simple belief at MetricsCart: better decisions come from clearer signals, not more noise. As marketplaces grow more dynamic and commerce teams face faster shifts, the need for timely, actionable insights will only increase.
This MetricsCart highlights 2025 report reflects a year spent building for that reality. From AI-driven clarity and consumer insight to quick commerce visibility and research-backed best practices, every step was focused on helping brands act sooner and operate smarter.
As we move into 2026, our focus remains the same. Reduce reaction time, eliminate guesswork, and help brands stay ahead of problems before they show up on the digital shelf.
We’re just getting started.
Take Control of Your E-Commerce Performance in 2026.
