ABOUT US

Intelligence Behind Digital Commerce Excellence

MetricsCart empowers global brands to win on digital shelves with real-time marketplace intelligence and actionable insights across 150+ retailers.

Trusted By Global Consumer Brands, Agencies and Sellers

Our Mission

To give enterprise brands the decisive intelligence needed to capture market share, protect margin, and lead their categories online.

Sustainable e-commerce growth stalls when decisions are trapped behind fragmented data, reactive reporting, and blind spots across retail channels. We empower enterprise brand teams with clear commercial accountability:

Capture category market share by turning search visibility into predictable revenue
Protect margins and brand equity by halting unauthorized pricing and MAP violations
Eliminate revenue leakage and wasted ad spend from out-of-stock disruption
Boost PDP conversion rates and customer lifetime value using direct shopper sentiment
Benchmark category rivals to pinpoint untapped commercial opportunities
Focus cross-functional teams directly on the highest-ROI actions that move the P&L fastest

The Categories We Serve

MetricsCart partners with agencies, research firms and brand manufacturers ranging from challenger brands to global enterprises across categories such as:

Consumer Packaged Goods

Beauty & Personal Care

Food & Beverage

Electronics

Home Goods

Health & Wellness

Fashion

Agencies & Aggregators

Pet Care

Toys

Consumer Research Firms

Origin Story

From Spreadsheets to Strategy

The Realization

In 2014, Ash Kaul saw a problem that was becoming increasingly difficult to ignore: some of the world’s best e-commerce brands were still making critical decisions on spreadsheets.

Teams spent hours pulling data from Amazon, Walmart, Target, and other retailers, only to find the market had already moved by the time they had the answers.

“People started to see the limitations of the spreadsheet. There’s so much automation and pre-built linkages that can happen.”

The Insight

A lot changed on digital shelves post-COVID. Consumer brand teams were working in silos and every team was looking at e-commerce differently. The need of the hour wasnt more dashboards or more data.

It was clarity, knowing what mattered right now, without having to dig for it.

That thinking became the foundation of the 5-Minute Rule: if you have five minutes, what would you want to know? And why shouldn’t that answer already be waiting for you?

Building for Real Workflows

In 2024, MetricsCart began shaping the platform around how teams actually work. Different roles need different answers, so the platform was designed to fit individual workflows rather than force teams into a single way of working.

“MetricsCart is usability-focused and built around fitting a particular workflow, as opposed to having teams fit our workflow.”

Pricing teams get pricing intelligence. Compliance teams get compliance insights. Executives get the information they need to understand what’s changing.

The AI Evolution

We have arrived at the agentic commerce evolution. MetricsCart aims to help teams cut through complexity, surface anomalies, and find the insights that deserve their attention.

“Instead of looking at 50,000 data points, AI is very useful for finding anomalies and insights.”

From spreadsheets to strategy, the idea remains the same: clarity should come to you, not the other way around.

Meet the Team

MetricsCart was founded by experts who lived the gaps in e-commerce intelligence. Today, our team continues that mission with every product update.

Ash Kaul

Co-Founder

Ash Kaul is driven by a simple idea: complex e-commerce data should make decision-making easier, not harder. His work at MetricsCart focuses on turning that idea into products, workflows, and experiences that help teams find clarity faster.

Rohan Paul Philip

Product & Strategy

Rohan Paul Philip works closely with customers and the product team to understand how e-commerce teams operate and what they need next. He brings those conversations into product decisions, helping shape experiences that are practical, intuitive, and built around real workflows.

Shreshta Joy

Brand & Communications Strategist

Shreshta Joy shapes how MetricsCart communicates, from its brand voice and content to conversations with the wider e-commerce community. She also hosts Digital Shelf Insider, where she speaks with industry experts, founders, and retail leaders about the ideas shaping modern commerce.

Krishnapriya R

Growth & Sales Solutions

Krishnapriya R works closely with prospective customers to understand their challenges and find where MetricsCart can create value. Her approach is conversational and consultative, connecting each team’s needs with the right solutions across the digital shelf.