Average number of items that a retailer has within a category, brand or segment.
Average Items Carried (AIC)
Average number of items that a retailer has within a category, brand or segment.
Average number of items that a retailer has within a category, brand or segment.
Average number of items that a retailer has within a category, brand or segment.
It is the level of positive association and emotional connection that consumers have with a particular
Refers to the financial return generated from online business activities relative to the cost invested in