Average Items Carried (AIC)

Average Items Carried (AIC)

Average number of items that a retailer has within a category, brand or segment.

Related Terms

Baseline Sales

Amount of organic sales for a product in a marketplace without any marketing effort.

Yield Management

A pricing strategy used to maximize revenue by varying prices based on demand and inventory levels.

Everyday Low Price (EDLP)

A retail pricing strategy offering customers consistently low prices on products without requiring coupons, waiting for