Average Items Carried (AIC)

Average Items Carried (AIC)

Average number of items that a retailer has within a category, brand or segment.

Related Terms

Forward Buying

Refers to the purchase of goods in quantities greater than immediately needed, with the intent to

Buying Rate

It is the average quantity or value of a product purchased by a single household within

Average Price

Weighted average of actual price and promoted price for an item. It does not take into