Average Items Carried (AIC)

Average Items Carried (AIC)

Average number of items that a retailer has within a category, brand or segment.

Related Terms

Category management

Involves grouping products into suitable categories and managing category performance. This involves inputs from both brand

Category Buyer

The person is responsible for assisting the procurement manager and category team in implementing procurement and

Assortment

The variety of products that a retailer offers for sale to meet the diverse preferences and