Buy One Get One (BOGO)

Buy One Get One (BOGO)

A promotional offer that brands run both online and offline where a customer one item free for buying an item.

Related Terms

Average Price

Weighted average of actual price and promoted price for an item. It does not take into

Horizontal Merchandizing

A retail display technique where products are arranged in a left-to-right manner along a horizontal plane.

Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the