Buy One Get One (BOGO)

Buy One Get One (BOGO)

A promotional offer that brands run both online and offline where a customer one item free for buying an item.

Related Terms

Consumer Promotion

Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and

Yield Management

A pricing strategy used to maximize revenue by varying prices based on demand and inventory levels.

Heavy Buyers

Consumers who consistently spend significantly more than average within a specific product category, making them a