Buy One Get One (BOGO)

Buy One Get One (BOGO)

A promotional offer that brands run both online and offline where a customer one item free for buying an item.

Related Terms

Dollar Sales

Measures the total revenue generated from products sold at retail, calculated by multiplying the number of

CPG manufacturing

In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.

Horizontal Merchandizing

A retail display technique where products are arranged in a left-to-right manner along a horizontal plane.