Buy One Get One (BOGO)

Buy One Get One (BOGO)

A promotional offer that brands run both online and offline where a customer one item free for buying an item.

Related Terms

Cross Merchandising

Also known as secondary product placement, it is a retail strategy that places complementary products together

Brand Assessment

Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.

Gross Margin

The difference between the revenue generated from sales and the cost of goods sold, expressed as