Buy One Get One (BOGO)

Buy One Get One (BOGO)

A promotional offer that brands run both online and offline where a customer one item free for buying an item.

Related Terms

Heavy Buyers

Consumers who consistently spend significantly more than average within a specific product category, making them a

Unplanned Out-of-Stocks

Instances where a product is unexpectedly unavailable for purchase, often resulting in lost sales and dissatisfied

Bulk Stacking

Optimal way to story inventory in a vertical manner when there is large quantities or excess