Buy One Get One (BOGO)

Buy One Get One (BOGO)

A promotional offer that brands run both online and offline where a customer one item free for buying an item.

Related Terms

Horizontal Merchandizing

A retail display technique where products are arranged in a left-to-right manner along a horizontal plane.

Dollar Sales

Measures the total revenue generated from products sold at retail, calculated by multiplying the number of

Hyper Market

A large retail store that integrates both a department store and a grocery supermarket within a