Buy One Get One (BOGO)

Buy One Get One (BOGO)

A promotional offer that brands run both online and offline where a customer one item free for buying an item.

Related Terms

Basket Size

The amount that a customer spends in a retail store in single transaction.

Blocking

Also called facing, zoning or fronting, a retail merchandizing concept where all products of the same

Incremental Revenue

Represents the additional profit generated by a business as a result of increased sales volume. It