Buy One Get One (BOGO)

Buy One Get One (BOGO)

A promotional offer that brands run both online and offline where a customer one item free for buying an item.

Related Terms

Brand Refresh

When a brand improvises its existing image and communications while maintaining its core identity.

Out of stock (OOS)

A situation occurs when a product that is supposed to be available for sale is completely

Category Manager

The person is responsible for overseeing a specific category of products of a brand. They develop