Buy One Get One (BOGO)

Buy One Get One (BOGO)

A promotional offer that brands run both online and offline where a customer one item free for buying an item.

Related Terms

Excess Inventory

Also referred to as surplus inventory, denotes the surplus stock held by a company beyond what

Base Price

Also referred to as non-promoted price, it is the average price of an item across all

Brand Loyalty

Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by