Buy One Get One (BOGO)

Buy One Get One (BOGO)

A promotional offer that brands run both online and offline where a customer one item free for buying an item.

Related Terms

Incremental Sales

Refers to the additional units of a product sold to retailers or consumers directly attributed to

Out of stock (OOS)

A situation occurs when a product that is supposed to be available for sale is completely

Lifestage

Refers to one of the distinct phases within a retail business’s lifecycle, encompassing its birth, growth,