Buy One Get One (BOGO)

Buy One Get One (BOGO)

A promotional offer that brands run both online and offline where a customer one item free for buying an item.

Related Terms

Purchase Frequency (PF)

Refers to the rate at which customers make purchases within a specific timeframe. It offers businesses

Advertising Allowance

Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that

CPG manufacturing

In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.