Buy One Get One (BOGO)

Buy One Get One (BOGO)

A promotional offer that brands run both online and offline where a customer one item free for buying an item.

Related Terms

Kitting

A logistical technique involving the assembly and packaging of various related items together as a single

Purchase Frequency (PF)

Refers to the rate at which customers make purchases within a specific timeframe. It offers businesses

Markdown Pricing

A pricing strategy where retailers lower the prices of products to boost sales and manage inventory