It is the average quantity or value of a product purchased by a single household within a year, expressed in units, dollars, or volume.
Average Items Carried (AIC)
Average number of items that a retailer has within a category, brand or segment.
It is the average quantity or value of a product purchased by a single household within a year, expressed in units, dollars, or volume.
Average number of items that a retailer has within a category, brand or segment.
Total sales of a store without breaking down the products sold into different categories. It is
Also refered to as mass market retailer, it is a retail business that sells a wide