Category management

Category management

Involves grouping products into suitable categories and managing category performance.

This involves inputs from both brand manufacturers and retailers for physical and digital shelves.

Related Terms

Kitting

A logistical technique involving the assembly and packaging of various related items together as a single

Product Variants

A specific version of a ‘master’ product that is differentiated by one or more attributes, such

Promotion Effectiveness

Refers to the degree to which a promotional marketing campaign successfully achieves its intended objectives, such