Category management

Category management

Involves grouping products into suitable categories and managing category performance.

This involves inputs from both brand manufacturers and retailers for physical and digital shelves.

Related Terms

Product Listings

A product listing is an item’s entry in the broader catalog of an eCommerce website, designed

Kitting

A logistical technique involving the assembly and packaging of various related items together as a single

CPG manufacturing

In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.