Category management

Involves grouping products into suitable categories and managing category performance.

This involves inputs from both brand manufacturers and retailers for physical and digital shelves.

Related Terms

Consumers who consistently spend significantly more than average within a specific product category, making them a

Total sales of a store without breaking down the products sold into different categories. It is

Also referred to as Fast Moving Consumer Goods (FMCG), these products are sold quickly at relatively

Brand Performance