Club

Club

Also called a warehouse club, it is a membership-based retail outlet offering a wide selection of bulk-sized grocery products, and general merchandise at reduced prices in a no-frills, warehouse-like setting.

Customers can fulfill most of their weekly shopping needs in one visit, benefiting from the economies of scale.

Related Terms

Incremental Sales

Refers to the additional units of a product sold to retailers or consumers directly attributed to

Brand positioning

Refers to the unique offering or key differentiations of the brand’s products for its customers.

Loyalty program

A initiative by a company to incentivize repeat purchases and customer loyalty by offering rewards, discounts,