Amazon.com.au Bestseller Reports

Bestselling Health, Household & Personal Care brands on Amazon Australia in January 2026

Top Brands Distribution
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In January 2026, Amazon Australia's bestseller list for the Health, Household & Personal Care category showcased 225 unique products from 103 different brands. Top brands among the bestsellers included Quilton (12 products, 5.3% share), VIVA Paper Towel (3 products, 1.3% share), and Duracell (3 products, 1.3% share). The prices of these bestselling products ranged from $2.75 to $169.99, with an average price of $22.68. Most bestsellers were priced in the $3.00-$20.00 range.

225

Products

103

Brands

$22.68
$2.75 — $169.99

Average Price

Top Brands

Key insights into the top-performing brands include Quilton, featuring 12 unique products, offered bestsellers priced from $15.00 to $56.19, with an average price of $25.03. It held a 5.3% share of the bestseller list and garnered an average rating of 4.7 stars from 29K reviews. With a selection of 3 unique products, VIVA Paper Towel's bestsellers ranged in price from $20.00 to $36.80, averaging $31.28. The brand's share of the bestseller list was 1.3%, with an average rating of 4.7 stars based on 7K reviews. Duracell captured a 1.3% share of the bestseller list with 3 unique products. Its bestsellers had prices ranging from $9.90 to $26.42, with an average of $14.30, and an average rating of 4.8 stars from 5K reviews.

BrandProductsShareAverage RankAverage PriceRatingReport
Quilton
12
5.3%
21.3
1 — 90
$25.03
$15 — $56.19
4.7
(28,774 ratings)
VIVA Paper Towel
3
1.3%
17.7
2 — 39
$31.28
$20 — $36.8
4.7
(6,613 ratings)
Duracell
3
1.3%
23.9
11 — 76
$14.3
$9.9 — $26.42
4.8
(4,853 ratings)
Kleenex
4
1.8%
35.7
3 — 95
$22.07
$2.79 — $31.92
4.7
(3,062 ratings)
Sensodyne
8
3.6%
38.1
2 — 100
$7.25
$5.39 — $10.95
4.7
(2,746 ratings)
Oral-B
11
4.9%
53.6
8 — 100
$20.06
$2.88 — $89
4.6
(8,523 ratings)
Handee
2
0.9%
8.7
2 — 50
$20.61
$19.2 — $24
4.8
(2,384 ratings)
Vitaceuticals
2
0.9%
27.3
2 — 93
$16.06
$14.75 — $24.79
4.5
(1,023 ratings)
Cold Power
4
1.8%
19.7
2 — 96
$22.4
$11.99 — $27.5
4.7
(5,375 ratings)
OMO
6
2.7%
31.7
2 — 72
$36.78
$13.5 — $67.34
4.8
(6,748 ratings)

Top Products

The highest-rated product has 5.0 stars, while the lowest has 3.0 stars. In terms of pricing, the most expensive product is $169.99, and the least expensive is $2.75.

Listed below are the top products in the category, evaluated by performance, price, and customer reviews. These Amazon Australia bestsellers reveal what's popular with shoppers and guide brands on digital shelf success. The highest average rank is 1.0, and the lowest is 14.6. The highest-rated product has 4.8 stars, while the lowest is 4.4 stars. In terms of pricing, the highest is $36.56, and the lowest is $16.56.

ProductAverage RankAverage PriceRating
QUQuilton 3-Ply Toilet Tissue 48 Pack (1 x 48 Rolls)
1
$23.39
$23 — $26.4
4.7
(4,951 ratings)
QUQuilton 3-Ply Double Length Toilet Tissue 20 pack
2.7
2 — 4
$25.11
$25 — $28.2
4.8
(2,354 ratings)
VIVitaceuticals MagZorb High Strength, Pure Magnesium Glycinate 500mg - 100 Capsules Vegan & Gluten Free | Supports Muscle Health & Relieves Muscle Cramps | Supports Healthy Sleeping Patterns
5.2
2 — 18
$16.56
$15.68 — $24.79
4.6
(862 ratings)
KLKleenex Complete Clean Toilet Paper 60 Count (1x60 Rolls) - Packaging May Vary
6.4
3 — 11
$29.38
$29.33 — $30
4.7
(1,384 ratings)
HAHandee Ultra White Double Length Paper Towel, 8 Rolls Value Pack
7.3
3 — 42
$20.38
$19.2 — $21
4.8
(2,131 ratings)
QUQuilton 3-Ply Toilet Tissue 45 pack (9 x 5 rolls)
7.3
4 — 15
$26.49
$24.75 — $36
4.8
(6,128 ratings)
QUQuilton 3-Ply Aloe Vera Facial Tissues 12 boxes
9.3
4 — 20
$21.08
$20 — $23.48
4.7
(2,276 ratings)
COCold Power Advanced Clean Liquid Laundry Detergent 5.4L
7.8
2 — 18
$23.7
4.7
(2,250 ratings)
VIVIVA Paper Towels 12 Count (4x3 Rolls) - Packaging May Vary
14.6
2 — 39
$36.56
$29.8 — $36.8
4.8
(4,511 ratings)
OROral-B 3DWhite Luxe Whitestrips Advance Seal, 14 Whitening Treatments
13.9
8 — 28
$23.94
$22.49 — $31.49
4.4
(1,129 ratings)

About Amazon Australia Best Seller Category Reports

Our Amazon Australia Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.

Disclaimer: Data on this page is based on publicly available amazon.com.au information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon Australia or featured brands.