Bestselling Health, Household & Personal Care brands on Amazon Australia in February 2026
In February 2026, Amazon Australia's bestseller list for the Health, Household & Personal Care category showcased 189 unique products from 93 different brands. Top brands among the bestsellers included Quilton (11 products, 5.8% share), VIVA Paper Towel (3 products, 1.6% share), and Kleenex (4 products, 2.1% share). The prices of these bestselling products ranged from $2.75 to $135.99, with an average price of $22.30. Most bestsellers were priced in the $3.00-$20.00 range.
Products
Brands
Average Price
Top Brands
A closer look at the top brands reveals Quilton, featuring 11 unique products, offered bestsellers priced from $12.00 to $49.99, with an average price of $26.46. It held a 5.8% share of the bestseller list and garnered an average rating of 4.7 stars from 27K reviews. With a selection of 3 unique products, VIVA Paper Towel's bestsellers ranged in price from $26.00 to $36.80, averaging $31.43. The brand's share of the bestseller list was 1.6%, with an average rating of 4.7 stars based on 7K reviews. Kleenex captured a 2.1% share of the bestseller list with 4 unique products. Its bestsellers had prices ranging from $2.80 to $31.92, with an average of $22.09, and an average rating of 4.7 stars from 3K reviews.
Top Products
The highest-rated product has 4.9 stars, while the lowest has 3.4 stars. In terms of pricing, the most expensive product is $142.78, and the least expensive is $2.75.
Overall, the following are the highest-ranked products in the category, measured by performance, pricing, and customer feedback. As top Amazon Australia bestsellers, they show what resonates with shoppers and help brands spot what's working on the digital shelf. The highest average rank is 1.0, and the lowest is 13.9. The highest-rated product has 4.8 stars, while the lowest is 4.6 stars. In terms of pricing, the highest is $36.80, and the lowest is $20.00.
| Product | Average Rank | Average Price | Rating | |
|---|---|---|---|---|
1 | $23.15 $23 — $26.4 | 4.7 (5,059 ratings) | ||
2.2 2 — 3 | $25 | 4.7 (2,396 ratings) | ||
4.3 3 — 8 | $20 | 4.7 (2,301 ratings) | ||
4.4 3 — 6 | $29.36 $29.33 — $30 | 4.7 (1,425 ratings) | ||
5.7 3 — 9 | $22.2 $15.68 — $27.22 | 4.6 (912 ratings) | ||
5.9 4 — 10 | $20.7 $19.2 — $21 | 4.8 (2,166 ratings) | ||
8.7 7 — 15 | $30.74 $24.75 — $36 | 4.8 (6,139 ratings) | ||
11.7 9 — 16 | $32.11 $29.62 — $32.99 | 4.7 (1,140 ratings) | ||
12.4 9 — 17 | $31.5 | 4.7 (997 ratings) | ||
13.9 8 — 18 | $36.8 | 4.8 (4,552 ratings) |
About Amazon Australia Best Seller Category Reports
Our Amazon Australia Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available amazon.com.au information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon Australia or featured brands.
What If You're Missing Something That's Costing You Sales?
With MetricsCart, track and analyze:
- Price movements
- Keyword trends
- MAP violations
- Product listing content
- Customer sentiment
Access everything across Amazon, Walmart, and every other marketplace in one unified view.
See what's powering your category or slowing your brand down and where you're losing revenue.