Amazon.com.au Bestseller Reports

Bestselling Health, Household & Personal Care brands on Amazon Australia in November 2025

Top Brands Distribution
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In November 2025, Amazon Australia's bestseller list for the Health, Household & Personal Care category showcased 169 unique products from 71 different brands. Top brands among the bestsellers included Quilton (9 products, 5.3% share), VIVA Paper Towel (3 products, 1.8% share), and Duracell (3 products, 1.8% share). The prices of these bestselling products ranged from $2.52 to $199.00, with an average price of $22.97. Most bestsellers were priced in the $3.00-$20.00 range.

169

Products

71

Brands

$22.97
$2.52$199

Average Price

Top Brands

Analyzing the leading brands, we see that Quilton, featuring 9 unique products, offered bestsellers priced from $12.15 to $22.49, with an average price of $16.92. It held a 5.3% share of the bestseller list and garnered an average rating of 4.7 stars from 26K reviews. With a selection of 3 unique products, VIVA Paper Towel's bestsellers ranged in price from $11.69 to $21.59, averaging $15.29. The brand's share of the bestseller list was 1.8%, with an average rating of 4.7 stars based on 6K reviews. Duracell captured a 1.8% share of the bestseller list with 3 unique products. Its bestsellers had prices ranging from $9.89 to $13.49, with an average of $12.29, and an average rating of 4.8 stars from 4K reviews.

BrandProductsShareAverage RankAverage PriceRatingReport
9
5.3%
20.5
199
$16.92
$12.15$22.49
4.7
(25,905 ratings)
3
1.8%
11
325
$15.29
$11.69$21.59
4.7
(6,324 ratings)
3
1.8%
17.6
658
$12.29
$9.89$13.49
4.8
(4,441 ratings)
6
3.5%
28.8
3100
$15.88
$2.52$26.99
4.7
(3,693 ratings)
19
11.2%
57
10100
$34.31
$2.53$199
4.6
(8,653 ratings)
4
2.4%
39.5
888
$29.34
$25.92$33.33
4.7
(633 ratings)
2
1.2%
47.6
898
$12.98
$12.59$13.36
4.5
(815 ratings)
13
7.7%
63.1
10100
$63.15
$30.6$125
4.4
(130,415 ratings)
14
8.3%
62.1
2098
$5.48
$3.6$8.99
4.6
(6,573 ratings)
3
1.8%
45.3
795
$22.32
$13.5$39.6
4.8
(3,254 ratings)

Top Products

The highest-rated product has 5.0 stars, while the lowest has 3.8 stars. In terms of pricing, the most expensive product is $199.00, and the least expensive is $2.52.

Top-ranked products in this category are shown below, based on performance, pricing, and customer feedback. These Amazon Australia bestsellers highlight shopper preferences and offer insight into what's succeeding on the digital shelf. The highest average rank is 1.4, and the lowest is 11.5. The highest-rated product has 4.8 stars, while the lowest is 4.6 stars. In terms of pricing, the highest is $20.69, and the lowest is $11.69.

About Amazon Australia Best Seller Category Reports

Our Amazon Australia Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.

Disclaimer: Data on this page is based on publicly available amazon.com.au information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon Australia or featured brands.