Amazon.com.au Bestseller Reports

Bestselling Health, Household & Personal Care brands on Amazon Australia in May 2026

Top Brands Distribution
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In May 2026, Amazon Australia's bestseller list for the Health, Household & Personal Care category showcased 207 unique products from 97 different brands. Top brands among the bestsellers included Quilton (11 products, 5.3% share), VIVA Paper Towel (3 products, 1.4% share), and Oral-B (14 products, 6.8% share). The prices of these bestselling products ranged from $2.69 to $159.15, with an average price of $21.67. Most bestsellers were priced in the $3.00-$20.00 range.

207

Products

97

Brands

$21.67
$2.69 — $159.15

Average Price

Top Brands

Key insights into the top-performing brands include Quilton, featuring 11 unique products, offered bestsellers priced from $13.00 to $45.80, with an average price of $23.08. It held a 5.3% share of the bestseller list and garnered an average rating of 4.7 stars from 29K reviews. With a selection of 3 unique products, VIVA Paper Towel's bestsellers ranged in price from $14.04 to $31.50, averaging $23.01. The brand's share of the bestseller list was 1.4%, with an average rating of 4.7 stars based on 7K reviews. Oral-B captured a 6.8% share of the bestseller list with 14 unique products. Its bestsellers had prices ranging from $2.99 to $39.95, with an average of $18.62, and an average rating of 4.6 stars from 29K reviews.

BrandProductsShareAverage RankAverage PriceRatingReport
Quilton
11
5.3%
18.6
1 — 87
$23.08
$13 — $45.8
4.7
(29,257 ratings)
VIVA Paper Towel
3
1.4%
15.9
2 — 40
$23.01
$14.04 — $31.5
4.7
(7,072 ratings)
Oral-B
14
6.8%
40.7
8 — 99
$18.62
$2.99 — $39.95
4.6
(29,383 ratings)
Sorbent
3
1.4%
37.1
3 — 94
$12.32
$8.55 — $13.6
4.7
(1,787 ratings)
Vitaceuticals
2
1.0%
12.5
2 — 99
$18.42
$14.03 — $29.5
4.5
(1,356 ratings)
Colgate
14
6.8%
65.3
18 — 100
$7.57
$2.69 — $22.8
4.6
(42,816 ratings)
Bodicheck
1
0.5%
21.1
13 — 36
$8.99
4.8
(435 ratings)
Handee
2
1.0%
24.5
7 — 91
$21.24
$20.27 — $24
4.7
(2,523 ratings)
Optimum Nutrition
3
1.4%
43.8
9 — 98
$80.05
$19.99 — $159.15
4.4
(11,043 ratings)
OMO
5
2.4%
44.5
11 — 88
$34.79
$15 — $55
4.7
(2,005 ratings)

Top Products

The highest-rated product has 4.9 stars, while the lowest has 3.9 stars. In terms of pricing, the most expensive product is $159.15, and the least expensive is $2.69.

Overall, the following are the highest-ranked products in the category, measured by performance, pricing, and customer feedback. As top Amazon Australia bestsellers, they show what resonates with shoppers and help brands spot what's working on the digital shelf. The highest average rank is 1.0, and the lowest is 25.4. The highest-rated product has 4.8 stars, while the lowest is 4.7 stars. In terms of pricing, the highest is $31.50, and the lowest is $8.99.

ProductAverage RankAverage PriceRating
VIVIVA Select-A-Size Paper Towel 12 Count (4x3 Rolls) - Packaging May Vary
13.5
6 — 19
$18.8
$15 — $20
4.7
(1,267 ratings)
QUQuilton 3-Ply Toilet Tissue 48 Pack (1 x 48 Rolls)
1
$23
4.7
(5,940 ratings)
VIVIVA Paper Towels 12 Count (4x3 Rolls) - Packaging May Vary
2.2
2 — 3
$15.51
$14.04 — $16
4.8
(4,717 ratings)
SOSorbent 3PLY Silky White Toilet Paper - 32 Pack
4.2
3 — 7
$13.6
4.7
(808 ratings)
VIVitaceuticals MagZorb High Strength, Pure Magnesium Glycinate 500mg - 100 Capsules Vegan & Gluten Free | Supports Muscle Health & Relieves Muscle Cramps | Supports Healthy Sleeping Patterns
4.3
2 — 7
$18.28
$14.03 — $24.5
4.7
(1,126 ratings)
QUQuilton 3-Ply Double Length Toilet Tissue 20 pack
5.9
3 — 9
$29.17
$25 — $30
4.7
(2,492 ratings)
BOBodichek ISO Propyl Alcohol 2 Ply Swab 200 Pack
21.1
13 — 36
$8.99
4.8
(435 ratings)
QUQuilton 3-Ply Aloe Vera Facial Tissues 12 boxes
8.3
4 — 17
$20.88
$20 — $25.26
4.7
(2,394 ratings)
HAHandee Ultra White Double Length Paper Towel, 8 Rolls Value Pack
10.5
7 — 16
$20.4
$20.27 — $21
4.8
(2,257 ratings)
VIVIVA Paper Towel Double Length Paper Towels 12 Count
25.4
17 — 40
$31.5
4.7
(1,088 ratings)

Methodology & Data Attribution

This monthly Amazon Australia Bestseller report is prepared by MetricsCart, a global provider of Digital Shelf Analytics solutions and e-commerce market research. The insights presented are derived from proprietary datasets synthesized from publicly available information across major retail platforms, including Amazon and Walmart. MetricsCart utilizes advanced data modeling to track market trends, price positioning, product listing content gaps, and SERP visibility, providing consumer brands with an objective analysis of their digital performance. This data is intended for informational purposes to help brands optimize their presence on the digital shelf.

Insights in this report were compiled by MetricsCart's data science team to provide transparency into the digital shelf performance of Health, Household & Personal Care category on amazon.com.au.

Disclaimer: Data on this page is based on publicly available amazon.com.au information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon Australia or featured brands.