Bestselling Toys & Games brands on Amazon Australia in April 2026
In April 2026, Amazon Australia's bestseller list for the Toys & Games category showcased 411 unique products from 181 different brands. Top brands among the bestsellers included LEGO (67 products, 16.3% share), Vault X (23 products, 5.6% share), and Play-Doh (5 products, 1.2% share). The prices of these bestselling products ranged from $3.00 to $659.40, with an average price of $30.53. Most bestsellers were priced in the $3.00-$70.00 range.
Products
Brands
Average Price
Top Brands
A closer look at the top brands reveals LEGO, featuring 67 unique products, offered bestsellers priced from $5.95 to $299.00, with an average price of $53.10. It held a 16.3% share of the bestseller list and garnered an average rating of 4.8 stars from 158K reviews. With a selection of 23 unique products, Vault X's bestsellers ranged in price from $12.91 to $58.75, averaging $36.85. The brand's share of the bestseller list was 5.6%, with an average rating of 4.7 stars based on 47K reviews. Play-Doh captured a 1.2% share of the bestseller list with 5 unique products. Its bestsellers had prices ranging from $6.00 to $26.50, with an average of $13.84, and an average rating of 4.8 stars from 13K reviews.
Top Products
The highest-rated product has 5.0 stars, while the lowest has 1.0 stars. In terms of pricing, the most expensive product is $659.40, and the least expensive is $2.40.
Listed below are the top products in the category, evaluated by performance, price, and customer reviews. These Amazon Australia bestsellers reveal what's popular with shoppers and guide brands on digital shelf success. The highest average rank is 3.6, and the lowest is 18.6. The highest-rated product has 4.8 stars, while the lowest is 3.5 stars. In terms of pricing, the highest is $15.74, and the lowest is $6.00.
| Product | Average Rank | Average Price | Rating | |
|---|---|---|---|---|
3.6 1 — 8 | $6 | 4.8 (87,974 ratings) | ||
5.8 2 — 12 | $15 | 4.8 (3,539 ratings) | ||
11.7 1 — 24 | $8.75 $8 — $12.95 | 4.8 (131,217 ratings) | ||
9.7 1 — 41 | $13.38 $11.56 — $20.79 | 3.5 (125 ratings) | ||
15.4 4 — 34 | $15.74 $13.56 — $16.95 | 4.5 (1,919 ratings) | ||
3.6 1 — 32 | $14.95 | 4.4 (451 ratings) | ||
17.2 7 — 36 | $12 | 4.7 (19,025 ratings) | ||
16.9 6 — 78 | $9 | 4.8 (15,178 ratings) | ||
12.6 3 — 83 | $6 | 4.7 (877 ratings) | ||
18.6 6 — 42 | $8.72 $7.2 — $9 | 4.8 (20,465 ratings) |
Methodology & Data Attribution
This monthly Amazon Australia Bestseller report is prepared by MetricsCart, a global provider of Digital Shelf Analytics solutions and e-commerce market research. The insights presented are derived from proprietary datasets synthesized from publicly available information across major retail platforms, including Amazon and Walmart. MetricsCart utilizes advanced data modeling to track market trends, price positioning, product listing content gaps, and SERP visibility, providing consumer brands with an objective analysis of their digital performance. This data is intended for informational purposes to help brands optimize their presence on the digital shelf.
Insights in this report were compiled by MetricsCart's data science team to provide transparency into the digital shelf performance of Toys & Games category on amazon.com.au.
Disclaimer: Data on this page is based on publicly available amazon.com.au information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon Australia or featured brands.
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