Bestselling Toys & Games brands on Amazon Australia in July 2026
In July 2026, Amazon Australia's bestseller list for the Toys & Games category showcased 434 unique products from 185 different brands. Top brands among the bestsellers included Play-Doh (6 products, 1.4% share), LEGO (51 products, 11.8% share), and Juegos Mattel (5 products, 1.1% share). The prices of these bestselling products ranged from $2.25 to $2,816.00, with an average price of $34.02. Most bestsellers were priced in the $2.00-$290.00 range.
Products
Brands
Average Price
Top Brands
Analyzing the leading brands, we see that Play-Doh, featuring 6 unique products, offered bestsellers priced from $5.00 to $22.99, with an average price of $11.46. It held a 1.4% share of the bestseller list and garnered an average rating of 4.8 stars from 19K reviews. With a selection of 51 unique products, LEGO's bestsellers ranged in price from $4.79 to $1,139.00, averaging $84.57. The brand's share of the bestseller list was 11.8%, with an average rating of 4.7 stars based on 74K reviews. Juegos Mattel captured a 1.1% share of the bestseller list with 5 unique products. Its bestsellers had prices ranging from $6.00 to $20.00, with an average of $9.47, and an average rating of 4.7 stars from 116K reviews.
Top Products
The highest-rated product has 5.0 stars, while the lowest has 1.4 stars. In terms of pricing, the most expensive product is $2,816.00, and the least expensive is $1.50.
Top-ranked products in this category are shown below, based on performance, pricing, and customer feedback. These Amazon Australia bestsellers highlight shopper preferences and offer insight into what's succeeding on the digital shelf. The highest average rank is 1.2, and the lowest is 29.9. The highest-rated product has 4.8 stars, while the lowest is 3.9 stars. In terms of pricing, the highest is $43.62, and the lowest is $4.46.
| Product | Average Rank | Average Price | Rating | |
|---|---|---|---|---|
1.2 1 — 4 | $7.89 $7.6 — $8 | 4.8 (133,960 ratings) | ||
4.7 2 — 12 | $6 | 4.8 (83,755 ratings) | ||
4.7 2 — 11 | $6.44 $5 — $6.97 | 4.7 (1,003 ratings) | ||
10.5 3 — 22 | $9.8 $7.6 — $11.99 | 4.8 (47,593 ratings) | ||
13.9 3 — 46 | $4.46 $4 — $4.5 | 4.7 (805 ratings) | ||
29.9 4 — 99 | $43.62 $38.99 — $49.99 | 4.4 (263 ratings) | ||
14.3 5 — 25 | $9 | 4.7 (15,337 ratings) | ||
16.3 5 — 45 | $18.39 $15.99 — $19.99 | 3.9 (32 ratings) | ||
19.2 7 — 53 | $15 | 4.8 (4,716 ratings) | ||
26.5 2 — 75 | $31.64 $26 — $34.39 | 4.7 (2,913 ratings) |
Methodology & Data Attribution
This monthly Amazon Australia Bestseller report is prepared by MetricsCart, a global provider of Digital Shelf Analytics solutions and e-commerce market research. The insights presented are derived from proprietary datasets synthesized from publicly available information across major retail platforms, including Amazon and Walmart. MetricsCart utilizes advanced data modeling to track market trends, price positioning, product listing content gaps, and SERP visibility, providing consumer brands with an objective analysis of their digital performance. This data is intended for informational purposes to help brands optimize their presence on the digital shelf.
Insights in this report were compiled by MetricsCart's data science team to provide transparency into the digital shelf performance of Toys & Games category on amazon.com.au.
Disclaimer: Data on this page is based on publicly available amazon.com.au information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon Australia or featured brands.
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