Amazon.com Bestseller Reports

Best Optimum Nutrition products on Amazon in March 2025

Top Categories Distribution
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In March 2025, Optimum Nutrition appeared on Amazon's bestseller lists with 6 unique products across 2 categories. These products appeared in categories including Grocery & Gourmet Food and Health & Household. The brand's products on the bestseller lists were priced between $13.47 and $75.13, with an average price of $31.20. These bestselling products maintained an average rating of 4.6 based on 801K total ratings from customers who purchased products that appeared on the bestseller lists.

6

Products

2

Categories

$31.2
$13.47 — $75.13

Average Price

28.9

Average Rank

Category Performance

Detailed metrics by category-product count, rank, price, and ratings-offer a quick view of how brands stack up on the Amazon digital shelf.

From a category performance analysis, the Health & Household category is a clear leader, exhibiting the highest product volume (5 listings), the highest average price ($31.20), and the strongest customer ratings (4.6 stars).

CategoryProductsAverage RankAverage PriceRating
HE
Health & Household
5
27.9
14 — 58
$31.2
$13.47 — $75.13
4.6
(797,655 ratings)
GR
Grocery & Gourmet Food
1
93
4.6
(3,348 ratings)

Top Products

The highest-rated product has 4.6 stars, while the lowest has 4.5 stars. In terms of pricing, the most expensive product is $75.13, and the least expensive is $13.47.

Top-ranked products from this brand are shown below, based on performance, pricing, and customer feedback. These Amazon standouts highlight shopper preferences and offer insight into what's driving the brand's success on the digital shelf. The highest average rank is 19.0, and the lowest is 93.0. The highest-rated product has 4.6 stars, while the lowest is 4.5 stars. In terms of pricing, the highest is $75.13, and the lowest is $13.47.

ProductAverage RankAverage PriceRating
OPOptimum Nutrition Gold Standard 100% Whey Protein Powder, Double Rich Chocolate, 2 Pound (Packaging May Vary)
19
14 — 25
$36.66
$32.37 — $41.99
4.6
(242,166 ratings)
OPOptimum Nutrition Micronized Creatine Monohydrate Powder, Unflavored, 120 Servings, 600 Grams (Packaging May Vary)
35.2
30 — 47
$23.99
4.6
(75,560 ratings)
OPOptimum Nutrition Gold Standard 100% Whey Protein Powder, Double Rich Chocolate, 5 Pound (Packaging May Vary)
25
$75.13
4.6
(237,499 ratings)
OPOptimum Nutrition Gold Standard 100% Whey Protein Powder, Extreme Milk Chocolate, 2 Pound (Pack of 1) (Packaging May Vary)
22
$29.95
4.6
(237,547 ratings)
OPOptimum Nutrition Gold Standard Protein Shake, 24g Protein, Ready to Drink Protein Shake, Gluten Free, Vitamin C for Immune Support, Vanilla, 11 Fl Oz, 12 Count (Pack of 1) (Packaging May Vary)
58
$13.47
4.5
(4,883 ratings)
OPOptimum Nutrition Amino Energy Sparkling Hydration Drink, Electrolytes, Caffeine, Amino Acids, BCAAs, Sugar Free, Blueberry Lemonade, 12 Fl Oz, 12 Pack (Packaging May Vary)
93
4.6
(3,348 ratings)

Content Compliance

Focusing on text, video, and image content, as well as the overall content score, this analysis guides the brand in meeting Amazon's content benchmarks and improving product visibility.

The values shown are median figures. The average title length across this brand is 136 characters, and the description length is 549 characters. Additionally, the average count of images and videos in the Amazon bestseller product listings for this brand is 10 images and 5 videos.


Title

Title Length

118characters (median)
Distribution of title character lengths. Longer bars indicate more products in that range.
100-120
50%
120-140
17%
140-160
0%
160-180
17%
180-200
17%

Title Score

83/ 100
Distribution of title scores. Longer bars indicate more products in that range.
Histogram Distribution

No Special Characters

Title should not contain disallowed special characters
Compliance Distribution

Proper Capitalization

Title should use proper capitalization for words
Compliance Distribution

Product Identification

Title should include key product identifying information
Compliance Distribution

Character Count

Title should have an appropriate character count
Compliance Distribution

Spelling & Grammar

Title should have correct spelling and grammar
Compliance Distribution

Proper Numerals

Title should use numerals correctly
Compliance Distribution

Content

Total Score

74/ 100
Distribution of total scores. Longer bars indicate more products in that range.
Histogram Distribution

Description Length

569.5characters (median)
Distribution of description character lengths. Longer bars indicate more products in that range.
0-200
17%
200-400
0%
400-600
50%
600-800
17%
800-1000
17%

Bullet Points

5points (median)
Distribution of bullet point counts. Longer bars indicate more products in that range.
5-6
67%
6-7
17%
7-8
0%
8-9
0%
9-10
17%

Bullet Average Length

67.5characters (median)
Distribution of average bullet point character lengths. Longer bars indicate more products in that range.
36-48
17%
48-60
17%
60-72
17%
72-84
17%
84-96
33%

Bullets Score

8/ 100
Distribution of bullet point scores. Longer bars indicate more products in that range.
Histogram Distribution

Has Enhanced Content

Product should have enhanced content
Compliance Distribution

Spelling & Grammar

Bullet points should have correct spelling and grammar
Compliance Distribution

Feature Highlights

Bullet points should highlight key product features
Compliance Distribution

No Shipping Info

Bullet points should not contain shipping or company information
Compliance Distribution

No Promotional Phrases

Bullet points should not contain promotional phrases
Compliance Distribution

Proper Measurements

Bullet points should spell out measurements correctly
Compliance Distribution

No Pricing Info

Bullet points should not contain pricing information
Compliance Distribution

Images

Total Images

11images (median)
Distribution of total image counts. Longer bars indicate more products in that range.
6-8
17%
8-10
17%
10-12
67%

Graphics Images

4images (median)
Distribution of graphics image counts. Longer bars indicate more products in that range.
2-3
17%
3-4
0%
4-5
83%

Silo Images

1images (median)
Distribution of silo image counts. Longer bars indicate more products in that range.
1-2
100%

Alternate Images

10images (median)
Distribution of alternate image counts. Longer bars indicate more products in that range.
4-6
17%
6-8
17%
8-10
17%
10-12
50%

Lifestyle Images

4.5images (median)
Distribution of lifestyle image counts. Longer bars indicate more products in that range.
1-2
17%
2-3
0%
3-4
17%
4-5
67%

Detail Images

1images (median)
Distribution of detail image counts. Longer bars indicate more products in that range.
0-1
33%
1-2
67%

Has 360° Images

Product should have 360-degree images
Compliance Distribution

Videos

Total Videos

6videos (median)
Distribution of video counts. Longer bars indicate more products in that range.
0-2
17%
2-4
0%
4-6
0%
6-8
83%

Has Videos

Product should have videos
Compliance Distribution

About Amazon Best Seller Category Reports

Our Amazon Bestseller Brand Monthly Reports track key changes in product performance on the Amazon digital shelf, giving e-commerce teams a clear view of market shifts. Using our machine learning model, we analyze your brand's performance on the Amazon digital shelf, helping you stay ahead. Brands already relying on this information are better equipped to optimize their strategies and improve their competitive positioning.

Disclaimer: Data on this page is based on publicly available amazon.com information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon or featured brands.