Bestselling Beauty & Personal Care brands on Amazon.com in March 2025
In March 2025, Amazon.com's bestseller list for the Beauty & Personal Care category showcased 193 unique products from 108 different brands. Top brands among the bestsellers included Amazon Basics (3 products, 1.6% share), Neutrogena (3 products, 1.6% share), and Medicube (6 products, 3.1% share). The prices of these bestselling products ranged from $2.00 to $88.00, with an average price of $13.22. Most bestsellers were priced in the $10-$20 range.
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Top Brands
Analyzing the leading brands, we see that Amazon Basics, featuring 3 unique products, offered bestsellers priced from $2.64 to $3.54, with an average price of $3.00. It held a 1.6% share of the bestseller list and garnered an average rating of 4.7 stars from 92K reviews. With a selection of 3 unique products, Neutrogena's bestsellers ranged in price from $5.85 to $9.97, averaging $8.37. The brand's share of the bestseller list was 1.6%, with an average rating of 4.7 stars based on 185K reviews. Medicube captured a 3.1% share of the bestseller list with 6 unique products. Its bestsellers had prices ranging from $12.90 to $18.90, with an average of $17.02, and an average rating of 4.4 stars from 14K reviews.
Top Products
Below are the leading products in this category, ranked by performance, pricing, and customer feedback. These top Amazon.com bestsellers highlight popular consumer selections and inform brand understanding of successful digital marketplace tactics.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
1.6 1 — 5 | $12.99 | 4.6 (171,944 ratings) | |
2.6 2 — 6 | $17.95 | 4.7 (32,406 ratings) | |
3.7 1 — 10 | $8.98 | 4.7 (35,186 ratings) | |
5.1 4 — 11 | $9.95 $9.79 — $9.97 | 4.8 (108,793 ratings) | |
7.7 5 — 16 | $2.99 $2.96 — $3.09 | 4.6 (36,892 ratings) | |
7.9 5 — 17 | $2.78 $2.64 — $3.19 | 4.7 (50,304 ratings) | |
8.2 5 — 17 | $4.99 | 4.3 (386,901 ratings) | |
8.6 1 — 13 | $18.34 $15.2 — $19 | 4.3 (13,500 ratings) | |
9.6 7 — 18 | $23.45 $18.74 — $23.99 | 4.6 (64,984 ratings) | |
13 2 — 27 | $17.38 $14.9 — $17.9 | 4.5 (3,906 ratings) |
Content Compliance
This section discusses key metrics such as text content, video content, image content, and overall content score. This helps brands understand Amazon.com's content requirements for the category and how the top-performing brands optimize their listings to meet these standards.This analysis focuses on key content metrics such as text content, video content, image content, and the overall content score. It aids brands in understanding Amazon.com's content requirements for the category and how leading brands optimize their listings to comply with these guidelines.
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About Our Category Reports
Our Amazon.com Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.