Bestselling Beauty & Personal Care brands on Amazon.com in April 2025
In April 2025, Amazon.com's bestseller list for the Beauty & Personal Care category showcased 209 unique products from 116 different brands. Top brands among the bestsellers included Amazon Basics (4 products, 1.9% share), Cerave (10 products, 4.8% share), and Neutrogena (4 products, 1.9% share). The prices of these bestselling products ranged from $2.00 to $88.00, with an average price of $13.85. Most bestsellers were priced in the $2-$10 range.
Products
Brands
Average Price
Top Brands
Key insights into the top-performing brands include Amazon Basics, featuring 4 unique products, offered bestsellers priced from $2.88 to $3.56, with an average price of $3.16. It held a 1.9% share of the bestseller list and garnered an average rating of 4.7 stars from 100K reviews. With a selection of 10 unique products, Cerave's bestsellers ranged in price from $10.99 to $19.82, averaging $14.97. The brand's share of the bestseller list was 4.8%, with an average rating of 4.6 stars based on 876K reviews. Neutrogena captured a 1.9% share of the bestseller list with 4 unique products. Its bestsellers had prices ranging from $5.85 to $9.97, with an average of $8.43, and an average rating of 4.7 stars from 219K reviews.
Top Products
Below are the highest-ranked products in this category, based on their performance, pricing, and customer feedback. These top Amazon.com bestsellers represent the most popular choices among shoppers and help brands identify what's working on the digital shelf.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
1.5 1 — 5 | $12.99 | 4.6 (172,692 ratings) | |
2.1 1 — 6 | $17.95 | 4.8 (33,449 ratings) | |
4 3 — 9 | $9 $8.79 — $9.97 | 4.7 (37,658 ratings) | |
4.9 3 — 15 | $2.89 $2.88 — $3.19 | 4.7 (51,740 ratings) | |
5.2 4 — 12 | $9.9 $9.75 — $9.97 | 4.8 (109,496 ratings) | |
7.3 6 — 14 | $2.96 $2.96 — $3.09 | 4.6 (37,761 ratings) | |
8.1 6 — 17 | $4.99 | 4.3 (388,526 ratings) | |
9 6 — 12 | $22.36 $18.74 — $23.99 | 4.6 (40,875 ratings) | |
10.5 2 — 14 | $18.86 $15.2 — $19 | 4.4 (15,073 ratings) | |
11.4 9 — 18 | $9.62 $8.74 — $9.77 | 4.6 (68,410 ratings) |
Content Compliance
The following section details critical content metrics, including text content, video content, image content, and the overall content quality score. This helps brands to grasp Amazon.com's content specifications for the category and learn how top-performing brands refine their listings to adhere to these standards.
Title
Title Length
Title Score
No Special Characters
Proper Capitalization
Product Identification
Character Count
Spelling & Grammar
Proper Numerals
Content
Total Score
Description Length
Bullet Points
Bullet Average Length
Description Score
Bullets Score
No Time-Sensitive Info
Spelling & Grammar
No HTML Tags
No Email Addresses
Product Details
Major Features
No Promotional Phrases
Has Enhanced Content
Spelling & Grammar
Feature Highlights
No Shipping Info
No Promotional Phrases
Proper Measurements
No Pricing Info
Images
Total Images
Graphics Images
Silo Images
Alternate Images
Lifestyle Images
Centered
No White Border
Full Bleed
Not Enlarged
Valid Dimensions
Has 360° Images
Videos
Total Videos
Has Videos
About Our Category Reports
Our Amazon.com Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.