Bestselling Beauty & Personal Care brands on Amazon.com in April 2025


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Top Brands Distribution

In April 2025, Amazon.com's bestseller list for the Beauty & Personal Care category showcased 209 unique products from 116 different brands. Top brands among the bestsellers included Amazon Basics (4 products, 1.9% share), Cerave (10 products, 4.8% share), and Neutrogena (4 products, 1.9% share). The prices of these bestselling products ranged from $2.00 to $88.00, with an average price of $13.85. Most bestsellers were priced in the $2-$10 range.

209

Products

116

Brands

$13.85
$2$88

Average Price

Top Brands

Key insights into the top-performing brands include Amazon Basics, featuring 4 unique products, offered bestsellers priced from $2.88 to $3.56, with an average price of $3.16. It held a 1.9% share of the bestseller list and garnered an average rating of 4.7 stars from 100K reviews. With a selection of 10 unique products, Cerave's bestsellers ranged in price from $10.99 to $19.82, averaging $14.97. The brand's share of the bestseller list was 4.8%, with an average rating of 4.6 stars based on 876K reviews. Neutrogena captured a 1.9% share of the bestseller list with 4 unique products. Its bestsellers had prices ranging from $5.85 to $9.97, with an average of $8.43, and an average rating of 4.7 stars from 219K reviews.

BrandProductsShareAverage RankAverage PriceRatingReport
4
1.9%
32.1
3100
$3.16
$2.88$3.56
4.7
(100,464 ratings)
10
4.8%
45.6
11100
$14.97
$10.99$19.82
4.6
(876,494 ratings)
4
1.9%
27.5
497
$8.43
$5.85$9.97
4.7
(218,875 ratings)
1
0.5%
1.5
15
$12.99
4.6
(172,692 ratings)
1
0.5%
2.1
16
$17.95
4.8
(33,449 ratings)
5
2.4%
54.1
6100
$17.88
$13.99$23.99
4.6
(166,771 ratings)
2
1.0%
7
399
$9.04
$8.79$9.98
4.8
(38,386 ratings)
5
2.4%
21.5
645
$10.92
$3$14.64
4.7
(45,643 ratings)
7
3.4%
38.1
196
$18.06
$12.9$19.98
4.4
(20,907 ratings)
6
2.9%
44.8
9100
$7.55
$5.34$8.99
4.5
(688,939 ratings)

Top Products

Below are the highest-ranked products in this category, based on their performance, pricing, and customer feedback. These top Amazon.com bestsellers represent the most popular choices among shoppers and help brands identify what's working on the digital shelf.

ProductAverage RankAverage PriceRating
1.5
15
$12.99
4.6
(172,692 ratings)
2.1
16
$17.95
4.8
(33,449 ratings)
4
39
$9
$8.79$9.97
4.7
(37,658 ratings)
4.9
315
$2.89
$2.88$3.19
4.7
(51,740 ratings)
5.2
412
$9.9
$9.75$9.97
4.8
(109,496 ratings)
7.3
614
$2.96
$2.96$3.09
4.6
(37,761 ratings)
8.1
617
$4.99
4.3
(388,526 ratings)
9
612
$22.36
$18.74$23.99
4.6
(40,875 ratings)
10.5
214
$18.86
$15.2$19
4.4
(15,073 ratings)
11.4
918
$9.62
$8.74$9.77
4.6
(68,410 ratings)

Content Compliance

The following section details critical content metrics, including text content, video content, image content, and the overall content quality score. This helps brands to grasp Amazon.com's content specifications for the category and learn how top-performing brands refine their listings to adhere to these standards.


Title

Title Length

149characters (median)
Distribution of title character lengths. Longer bars indicate more products in that range.
0-50
3%
50-100
13%
100-150
34%
150-200
50%

Title Score

76/ 100
Distribution of title scores. Longer bars indicate more products in that range.
Histogram Distribution

No Special Characters

Title should not contain disallowed special characters
Compliance Distribution

Proper Capitalization

Title should use proper capitalization for words
Compliance Distribution

Product Identification

Title should include key product identifying information
Compliance Distribution

Character Count

Title should have an appropriate character count
Compliance Distribution

Spelling & Grammar

Title should have correct spelling and grammar
Compliance Distribution

Proper Numerals

Title should use numerals correctly
Compliance Distribution

Content

Total Score

60/ 100
Distribution of total scores. Longer bars indicate more products in that range.
Histogram Distribution

Description Length

224characters (median)
Distribution of description character lengths. Longer bars indicate more products in that range.
0-500
63%
500-1000
24%
1000-1500
11%
1500-2000
2%
2000-2500
0%

Bullet Points

5points (median)
Distribution of bullet point counts. Longer bars indicate more products in that range.
0-2
16%
2-4
0%
4-6
66%
6-8
18%
8-10
0%

Bullet Average Length

90.2characters (median)
Distribution of average bullet point character lengths. Longer bars indicate more products in that range.
0-53
26%
53-106
38%
106-159
32%
159-212
2%
212-265
1%

Description Score

0/ 100
Distribution of description scores. Longer bars indicate more products in that range.
Histogram Distribution

Bullets Score

5/ 100
Distribution of bullet point scores. Longer bars indicate more products in that range.
Histogram Distribution

No Time-Sensitive Info

Description should not contain time-sensitive information
Compliance Distribution

Spelling & Grammar

Description should have correct spelling and grammar
Compliance Distribution

No HTML Tags

Description should not contain HTML tags
Compliance Distribution

No Email Addresses

Description should not contain email addresses
Compliance Distribution

Product Details

Description should include dimensions, care, and warranty information
Compliance Distribution

Major Features

Description should highlight major product features
Compliance Distribution

No Promotional Phrases

Description should not contain promotional phrases
Compliance Distribution

Has Enhanced Content

Product should have enhanced content
Compliance Distribution

Spelling & Grammar

Bullet points should have correct spelling and grammar
Compliance Distribution

Feature Highlights

Bullet points should highlight key product features
Compliance Distribution

No Shipping Info

Bullet points should not contain shipping or company information
Compliance Distribution

No Promotional Phrases

Bullet points should not contain promotional phrases
Compliance Distribution

Proper Measurements

Bullet points should spell out measurements correctly
Compliance Distribution

No Pricing Info

Bullet points should not contain pricing information
Compliance Distribution

Images

Total Images

8images (median)
Distribution of total image counts. Longer bars indicate more products in that range.
3-6
5%
6-9
48%
9-12
37%
12-15
8%
15-18
1%
18-21
1%

Graphics Images

4images (median)
Distribution of graphics image counts. Longer bars indicate more products in that range.
0-3
33%
3-6
49%
6-9
14%
9-12
3%
12-15
0%

Silo Images

2images (median)
Distribution of silo image counts. Longer bars indicate more products in that range.
0-2
43%
2-4
48%
4-6
9%
6-8
0%
8-10
0%

Alternate Images

7images (median)
Distribution of alternate image counts. Longer bars indicate more products in that range.
3-6
15%
6-9
63%
9-12
16%
12-15
4%
15-18
1%

Lifestyle Images

2images (median)
Distribution of lifestyle image counts. Longer bars indicate more products in that range.
0-2
43%
2-4
32%
4-6
20%
6-8
4%
8-10
1%

Centered

Product should be centered in the image
Compliance Distribution

No White Border

Image should not have a white border
Compliance Distribution

Full Bleed

Image should use full bleed (extend to edges)
Compliance Distribution

Not Enlarged

Image should not be artificially enlarged
Compliance Distribution

Valid Dimensions

Image should have valid pixel dimensions
Compliance Distribution

Has 360° Images

Product should have 360-degree images
Compliance Distribution

Videos

Total Videos

7videos (median)
Distribution of video counts. Longer bars indicate more products in that range.
0-2
15%
2-4
0%
4-6
1%
6-8
57%
8-10
27%

Has Videos

Product should have videos
Compliance Distribution

About Our Category Reports

Our Amazon.com Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.

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