Bestselling Beauty & Personal Care brands on Amazon.com in March 2025

In March 2025, Amazon.com's bestseller list for the Beauty & Personal Care category showcased 193 unique products from 108 different brands. Top brands among the bestsellers included Amazon Basics (3 products, 1.6% share), Neutrogena (3 products, 1.6% share), and Medicube (6 products, 3.1% share). The prices of these bestselling products ranged from $2.00 to $88.00, with an average price of $13.23. Most bestsellers were priced in the $10-$20 range.

Top Brands

Key insights into the top-performing brands include Amazon Basics, featuring 3 unique products, offered bestsellers priced from $2.64 to $3.54, with an average price of $3.00. It held a 1.6% share of the bestseller list and garnered an average rating of 4.7 stars from 92K reviews. With a selection of 3 unique products, Neutrogena's bestsellers ranged in price from $5.85 to $9.97, averaging $8.37. The brand's share of the bestseller list was 1.6%, with an average rating of 4.7 stars based on 185K reviews. Medicube captured a 3.1% share of the bestseller list with 6 unique products. Its bestsellers had prices ranging from $12.90 to $18.90, with an average of $17.02, and an average rating of 4.4 stars from 14K reviews.

Brand	Products	Share	Average Rank	Average Price	Rating	Report
Amazon Basics	3	1.6%	22.6 5 — 99	$3 $2.64 — $3.54	4.7 (92,014 ratings)
Neutrogena	3	1.6%	16.7 4 — 95	$8.37 $5.85 — $9.97	4.7 (185,160 ratings)
Medicube	6	3.1%	27.9 2 — 89	$17.02 $12.9 — $18.9	4.4 (14,244 ratings)
Mighty Patch	1	0.5%	1.6 1 — 5	$12.99	4.6 (171,944 ratings)
Cerave	10	5.2%	50.1 15 — 100	$15.37 $12.74 — $19.46	4.6 (920,437 ratings)
Clean Skin Club	1	0.5%	2.6 2 — 6	$17.95	4.7 (32,406 ratings)
Eos	1	0.5%	3.7 1 — 10	$8.98	4.7 (35,186 ratings)
Maybelline	5	2.6%	31.6 9 — 99	$7.54 $5.34 — $9.18	4.5 (683,259 ratings)
La Roche-posay	5	2.6%	54.3 7 — 98	$18.96 $14.24 — $23.99	4.6 (189,430 ratings)
Essence	1	0.5%	8.2 5 — 17	$4.99	4.3 (386,901 ratings)

Content Compliance

The following section details critical content metrics, including text content, video content, image content, and the overall content quality score. This helps brands to grasp Amazon.com's content specifications for the category and learn how top-performing brands refine their listings to adhere to these standards.

Title

Title Length

153characters (median)

Distribution of title character lengths. Longer bars indicate more products in that range.

33-66

3%

66-99

10%

99-132

17%

132-165

32%

165-198

34%

198-231

4%

Title Score

75/ 100

Distribution of title scores. Longer bars indicate more products in that range.

No Special Characters

Title should not contain disallowed special characters

Proper Capitalization

Title should use proper capitalization for words

Product Identification

Title should include key product identifying information

Character Count

Title should have an appropriate character count

Spelling & Grammar

Title should have correct spelling and grammar

Proper Numerals

Title should use numerals correctly

Content

Total Score

71/ 100

Distribution of total scores. Longer bars indicate more products in that range.

Description Length

207characters (median)

Distribution of description character lengths. Longer bars indicate more products in that range.

0-324

60%

324-648

9%

648-972

15%

972-1296

13%

1296-1620

3%

Bullet Points

5points (median)

Distribution of bullet point counts. Longer bars indicate more products in that range.

0-2

15%

2-4

0%

4-6

85%

Bullet Average Length

151.8characters (median)

Distribution of average bullet point character lengths. Longer bars indicate more products in that range.

0-73

21%

73-146

25%

146-219

40%

219-292

12%

292-365

2%

Bullets Score

5/ 100

Distribution of bullet point scores. Longer bars indicate more products in that range.

Has Enhanced Content

Product should have enhanced content

Spelling & Grammar

Bullet points should have correct spelling and grammar

Feature Highlights

Bullet points should highlight key product features

No Shipping Info

Bullet points should not contain shipping or company information

No Promotional Phrases

Bullet points should not contain promotional phrases

Proper Measurements

Bullet points should spell out measurements correctly

No Pricing Info

Bullet points should not contain pricing information

Images

Total Images

8images (median)

Distribution of total image counts. Longer bars indicate more products in that range.

0-4

1%

4-8

34%

8-12

58%

12-16

5%

16-20

2%

Graphics Images

4images (median)

Distribution of graphics image counts. Longer bars indicate more products in that range.

0-3

29%

3-6

55%

6-9

15%

9-12

1%

12-15

1%

Silo Images

2images (median)

Distribution of silo image counts. Longer bars indicate more products in that range.

0-2

39%

2-4

50%

4-6

9%

6-8

2%

8-10

1%

Alternate Images

7images (median)

Distribution of alternate image counts. Longer bars indicate more products in that range.

0-4

2%

4-8

52%

8-12

41%

12-16

4%

16-20

2%

Lifestyle Images

2images (median)

Distribution of lifestyle image counts. Longer bars indicate more products in that range.

0-2

44%

2-4

32%

4-6

20%

6-8

4%

Has 360° Images

Product should have 360-degree images

Videos

Total Videos

7videos (median)

Distribution of video counts. Longer bars indicate more products in that range.

0-2

13%

2-4

0%

4-6

1%

6-8

58%

8-10

28%

Has Videos

Product should have videos