Bestselling Beauty & Personal Care brands on Amazon in February 2026
In February 2026, Amazon's bestseller list for the Beauty & Personal Care category showcased 170 unique products from 89 different brands. Top brands among the bestsellers included Medicube (12 products, 7.1% share), Amazon Basics (4 products, 2.4% share), and Eos (4 products, 2.4% share). The prices of these bestselling products ranged from $2.22 to $88.00, with an average price of $14.41. Most bestsellers were priced in the $10.00-$20.00 range.
Products
Brands
Average Price
Top Brands
A closer look at the top brands reveals Medicube, featuring 12 unique products, offered bestsellers priced from $11.90 to $21.99, with an average price of $17.91. It held a 7.1% share of the bestseller list and garnered an average rating of 4.6 stars from 118K reviews. With a selection of 4 unique products, Amazon Basics's bestsellers ranged in price from $2.46 to $5.19, averaging $2.85. The brand's share of the bestseller list was 2.4%, with an average rating of 4.7 stars based on 194K reviews. Eos captured a 2.4% share of the bestseller list with 4 unique products. Its bestsellers had prices ranging from $2.89 to $12.99, with an average of $6.15, and an average rating of 4.7 stars from 94K reviews.
Top Products
The highest-rated product has 4.8 stars, while the lowest has 3.8 stars. In terms of pricing, the most expensive product is $88.00, and the least expensive is $2.18.
Overall, the following are the highest-ranked products in the category, measured by performance, pricing, and customer feedback. As top Amazon bestsellers, they show what resonates with shoppers and help brands spot what's working on the digital shelf. The highest average rank is 1.8, and the lowest is 12.4. The highest-rated product has 4.8 stars, while the lowest is 4.5 stars. In terms of pricing, the highest is $19.95, and the lowest is $2.75.
| Product | Average Rank | Average Price | Rating | |
|---|---|---|---|---|
1.8 1 — 3 | $19.95 $18.9 — $21 | 4.6 (18,285 ratings) | ||
1.9 1 — 3 | $9.97 | 4.7 (63,872 ratings) | ||
3.8 3 — 7 | $2.75 $2.64 — $2.9 | 4.7 (70,861 ratings) | ||
4.8 1 — 10 | $19 | 4.5 (36,548 ratings) | ||
5 4 — 6 | $12.99 | 4.6 (181,799 ratings) | ||
7.3 5 — 9 | $2.96 | 4.7 (47,792 ratings) | ||
7.8 4 — 11 | $17.95 | 4.8 (42,152 ratings) | ||
8.1 5 — 10 | $9.96 $9.78 — $9.97 | 4.8 (117,257 ratings) | ||
10.3 4 — 15 | $10.54 $9.79 — $10.82 | 4.5 (177,475 ratings) | ||
12.4 3 — 24 | $19 | 4.5 (17,613 ratings) |
Content Compliance
Focusing on text, video, and image content, as well as the overall content score, this analysis guides the brand in meeting Amazon's content benchmarks and improving product visibility.
The values shown are median figures. The average title length across this brand is 148 characters, and the description length is 713 characters. Additionally, the average count of images and videos in the Amazon bestseller product listings for this brand is 9 images and 6 videos.
Title
Title Length
Title Score
No Special Characters
Proper Capitalization
Product Identification
Character Count
Spelling & Grammar
Proper Numerals
Content
Total Score
Description Length
Bullet Points
Bullet Average Length
Has Enhanced Content
Images
Total Images
Graphics Images
Silo Images
Alternate Images
Lifestyle Images
Centered
No White Border
Full Bleed
Not Enlarged
Valid Dimensions
Has 360° Images
Videos
Total Videos
Has Videos
About Amazon Best Seller Category Reports
Our Amazon Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available amazon.com information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon or featured brands.
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