Bestselling Beauty & Personal Care brands on Amazon.com in February 2025


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Top Brands Distribution

In February 2025, Amazon.com's bestseller list for the Beauty & Personal Care category showcased 175 unique products from 97 different brands. Top brands among the bestsellers included Amazon Basics (3 products, 1.7% share), Cerave (11 products, 6.3% share), and Neutrogena (3 products, 1.7% share). The prices of these bestselling products ranged from $2.88 to $88.00, with an average price of $13.82. Most bestsellers were priced in the $3-$10 range.

175

Products

97

Brands

$13.82
$2.88 — $88

Average Price

Top Brands

Key insights into the top-performing brands include Amazon Basics, featuring 3 unique products, offered bestsellers priced from $2.56 to $3.73, with an average price of $3.06. It held a 1.7% share of the bestseller list and garnered an average rating of 4.7 stars from 98K reviews. With a selection of 11 unique products, Cerave's bestsellers ranged in price from $12.88 to $18.50, averaging $15.39. The brand's share of the bestseller list was 6.3%, with an average rating of 4.6 stars based on 987K reviews. Neutrogena captured a 1.7% share of the bestseller list with 3 unique products. Its bestsellers had prices ranging from $6.88 to $9.97, with an average of $8.39, and an average rating of 4.7 stars from 190K reviews.

BrandProductsShareAverage RankAverage PriceRatingReport
Amazon BasicsAmazon Basics
3
1.7%
25
4 — 99
$3.06
$2.56 — $3.73
4.7
(97,572 ratings)
CeraveCerave
11
6.3%
45.2
10 — 98
$15.39
$12.88 — $18.5
4.6
(986,832 ratings)
NeutrogenaNeutrogena
3
1.7%
20.4
3 — 90
$8.39
$6.88 — $9.97
4.7
(189,770 ratings)
Mighty PatchMighty Patch
1
0.6%
1
1 — 2
$12.99
4.6
(171,172 ratings)
Clean Skin ClubClean Skin Club
1
0.6%
2
1 — 2
$17.92
$17.05 — $17.95
4.7
(31,351 ratings)
EosEos
3
1.7%
6.8
3 — 56
$8.76
$2.89 — $8.98
4.7
(45,068 ratings)
La Roche-posayLa Roche-posay
5
2.9%
47.7
9 — 86
$19.29
$15.99 — $23.99
4.6
(186,869 ratings)
E.l.f.E.l.f.
7
4.0%
55.4
14 — 100
$5.93
$2.97 — $9.93
4.5
(247,961 ratings)
MaybellineMaybelline
3
1.7%
29.4
6 — 81
$7.89
$5.34 — $9.18
4.4
(465,789 ratings)
EssenceEssence
1
0.6%
7.4
3 — 36
$4.99
4.3
(385,317 ratings)

Top Products

ProductAverage RankAverage PriceRating
MIMighty Patch™ Original patch from Hero Cosmetics - Hydrocolloid Acne Pimple Patch for Covering Zits and Blemishes in Face and Skin, Vegan-friendly and Not Tested on Animals (36 Count)
1
1 — 2
$12.99
4.6
(171,172 ratings)
CLClean Skin Club Clean Towels XL™, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 50 Ct, 1 Pack
2
1 — 2
$17.92
$17.05 — $17.95
4.7
(31,351 ratings)
EOeos Shea Better Body Lotion- Vanilla Cashmere, 24-Hour Moisture Skin Care, Lightweight & Non-Greasy, Made with Natural Shea, Vegan, 16 fl oz
3.4
3 — 4
$8.97
$8.79 — $8.98
4.7
(32,660 ratings)
NENeutrogena Makeup Remover Wipes, Daily Facial Cleanser Towelettes, Gently Cleanse and Remove Oil & Makeup, Alcohol-Free Makeup Wipes, 2 x 25 ct
4.6
3 — 6
$9.97
4.8
(114,504 ratings)
AMAmazon Basics Cotton Swabs, 500 Count
6.1
4 — 9
$2.74
$2.56 — $2.88
4.7
(52,298 ratings)
ESessence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free
7.4
3 — 36
$4.99
4.3
(385,317 ratings)
AMAmazon Basics Hypoallergenic 100% Cotton Rounds, 100 Count
8
6 — 10
$2.99
$2.96 — $3.09
4.6
(40,894 ratings)
BIBIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Mask, Pore Minimizing, Elasticity Improvement, 34g x4ea
8.6
6 — 13
$18.93
$17.1 — $19
4.3
(12,263 ratings)
NINizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz
9.9
6 — 13
$15.4
$14.64 — $15.88
4.6
(99,533 ratings)
PAPanOxyl Acne Foaming Wash Benzoyl Peroxide 10% Maximum Strength Antimicrobial, 5.5 Oz
11.5
9 — 14
$9.77
4.6
(67,027 ratings)

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