Bestselling Beauty & Personal Care brands on Amazon in September 2026
In September 2026, Amazon's bestseller list for the Beauty & Personal Care category showcased 174 unique products from 96 different brands. Top brands among the bestsellers included Amazon Essentials (4 products, 2.3% share), Eos (6 products, 3.5% share), and Medicube (10 products, 5.8% share). The prices of these bestselling products ranged from $0.75 to $88.00, with an average price of $14.07. Most bestsellers were priced in the $1.00-$10.00 range.
Products
Brands
Average Price
Top Brands
Analyzing the leading brands, we see that Amazon Essentials, featuring 4 unique products, offered bestsellers priced from $2.66 to $4.38, with an average price of $3.01. It held a 2.3% share of the bestseller list and garnered an average rating of 4.7 stars from 201K reviews. With a selection of 6 unique products, Eos's bestsellers ranged in price from $9.97 to $12.99, averaging $10.80. The brand's share of the bestseller list was 3.5%, with an average rating of 4.7 stars based on 178K reviews. Medicube captured a 5.8% share of the bestseller list with 10 unique products. Its bestsellers had prices ranging from $14.90 to $21.97, with an average of $19.46, and an average rating of 4.5 stars from 214K reviews.
Top Products
The highest-rated product has 4.8 stars, while the lowest has 3.8 stars. In terms of pricing, the most expensive product is $88.00, and the least expensive is $0.75.
Top-ranked products in this category are shown below, based on performance, pricing, and customer feedback. These Amazon bestsellers highlight shopper preferences and offer insight into what's succeeding on the digital shelf. The highest average rank is 1.2, and the lowest is 10.1. The highest-rated product has 4.8 stars, while the lowest is 4.5 stars. In terms of pricing, the highest is $20.87, and the lowest is $2.67.
| Product | Average Rank | Average Price | Rating | |
|---|---|---|---|---|
1.8 1 — 3 | $20.87 $18.9 — $20.97 | 4.6 (33,129 ratings) | ||
1.2 1 — 3 | $9.97 | 4.7 (67,186 ratings) | ||
3.6 2 — 5 | $17.95 | 4.8 (43,264 ratings) | ||
4 3 — 6 | $2.67 $2.66 — $2.67 | 4.7 (82,157 ratings) | ||
6.7 5 — 8 | $9.97 | 4.8 (122,021 ratings) | ||
7 5 — 9 | $2.97 $2.96 — $3.21 | 4.7 (54,481 ratings) | ||
5.8 4 — 9 | $12.99 | 4.6 (186,113 ratings) | ||
9.6 2 — 13 | $18.53 $16.15 — $19 | 4.5 (48,804 ratings) | ||
9.4 7 — 12 | $13.05 $12.15 — $13.5 | 4.7 (65,560 ratings) | ||
10.1 4 — 14 | $8.2 $7.61 — $8.49 | 4.7 (50,780 ratings) |
Content Compliance
Focusing on text, video, and image content, as well as the overall content score, this analysis guides the brand in meeting Amazon's content benchmarks and improving product visibility.
The values shown are median figures. The average title length across this brand is 87 characters, and the description length is 631 characters. Additionally, the average count of images and videos in the Amazon bestseller product listings for this brand is 9 images and 2 videos.
Title
Title Length
Title Score
No Special Characters
Proper Capitalization
Character Count
Content
Total Score
Description Length
Bullet Points
Bullet Average Length
Has Enhanced Content
Images
Total Images
Graphics Images
Silo Images
Alternate Images
Lifestyle Images
Centered
No White Border
Full Bleed
Not Enlarged
Valid Dimensions
Has 360° Images
Videos
Total Videos
Has Videos
Methodology & Data Attribution
This monthly Amazon Bestseller report is prepared by MetricsCart, a global provider of Digital Shelf Analytics solutions and e-commerce market research. The insights presented are derived from proprietary datasets synthesized from publicly available information across major retail platforms, including Amazon and Walmart. MetricsCart utilizes advanced data modeling to track market trends, price positioning, product listing content gaps, and SERP visibility, providing consumer brands with an objective analysis of their digital performance. This data is intended for informational purposes to help brands optimize their presence on the digital shelf.
Insights in this report were compiled by MetricsCart's data science team to provide transparency into the digital shelf performance of Beauty & Personal Care category on amazon.com.
Disclaimer: Data on this page is based on publicly available amazon.com information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon or featured brands.
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