During the month of May 2023 , the Beauty & Personal Care category on Amazon had 243 products and 124 brands. Among those brands, the top brands were Neutrogena, Cerave, Maybelline New York, L'Oreal Paris, Mighty Patch, Essence Cosmetics, Dove, Nyx Professional Makeup, Amazon Basics and Cosrx.

Each of these brands had a varying number of products in the bestseller list, with Maybelline New York having the most with 13 products and Essence Cosmetics having the least with 1 product.

The average ranking of these brands was also different, with Essence Cosmetics having the best average rank of 2 across all its products, while Maybelline New York had the least average rank of 2.

The best performing brand in the Amazon Beauty & Personal Care category during the month of May 2023 was Neutrogena with 10 products in the bestseller list with a bestseller rank of 36 on average.





Share of top brands in Bestselling Beauty & Personal Care Products on Amazon.com

Top ranked brands in Beauty & Personal Care products

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Top ranked products

Below are the products that showed up in the top 5, for the most number of times in the time period between May 01, 2023 and May 30, 2023