Bestselling Beauty & Personal Care brands on Amazon in August 2026
In August 2026, Amazon's bestseller list for the Beauty & Personal Care category showcased 173 unique products from 90 different brands. Top brands among the bestsellers included Medicube (15 products, 8.7% share), Eos (8 products, 4.6% share), and The Ordinary (6 products, 3.5% share). The prices of these bestselling products ranged from $2.00 to $88.00, with an average price of $14.03. Most bestsellers were priced in the $10.00-$20.00 range.
Products
Brands
Average Price
Top Brands
Analyzing the leading brands, we see that Medicube, featuring 15 unique products, offered bestsellers priced from $9.90 to $22.90, with an average price of $18.42. It held a 8.7% share of the bestseller list and garnered an average rating of 4.5 stars from 222K reviews. With a selection of 8 unique products, Eos's bestsellers ranged in price from $9.97 to $12.99, averaging $10.71. The brand's share of the bestseller list was 4.6%, with an average rating of 4.7 stars based on 281K reviews. The Ordinary captured a 3.5% share of the bestseller list with 6 unique products. Its bestsellers had prices ranging from $6.00 to $19.20, with an average of $10.53, and an average rating of 4.6 stars from 190K reviews.
Top Products
The highest-rated product has 4.8 stars, while the lowest has 3.6 stars. In terms of pricing, the most expensive product is $88.00, and the least expensive is $1.47.
Overall, the following are the highest-ranked products in the category, measured by performance, pricing, and customer feedback. As top Amazon bestsellers, they show what resonates with shoppers and help brands spot what's working on the digital shelf. The highest average rank is 1.8, and the lowest is 9.6. The highest-rated product has 4.8 stars, while the lowest is 4.5 stars. In terms of pricing, the highest is $20.97, and the lowest is $2.59.
| Product | Average Rank | Average Price | Rating | |
|---|---|---|---|---|
1.8 1 — 10 | $20.97 $20.89 — $20.99 | 4.6 (30,999 ratings) | ||
2.4 1 — 4 | $2.59 $2.22 — $2.66 | 4.7 (80,391 ratings) | ||
4.6 3 — 7 | $12.99 | 4.6 (184,810 ratings) | ||
5.5 3 — 8 | $13.5 | 4.7 (62,138 ratings) | ||
6.5 4 — 10 | $3.07 $2.96 — $3.21 | 4.7 (53,610 ratings) | ||
6.7 5 — 8 | $9.97 | 4.8 (121,339 ratings) | ||
7.3 1 — 12 | $18.37 $16.15 — $19 | 4.5 (46,412 ratings) | ||
2.8 1 — 6 | $9.97 | 4.7 (74,355 ratings) | ||
9.6 4 — 13 | $17.95 | 4.7 (50,534 ratings) | ||
9.6 8 — 13 | $10.43 $10.19 — $10.67 | 4.6 (82,933 ratings) |
Content Compliance
This analysis examines the brand's key content metrics-text, video, and image content-alongside the overall content score, providing insights to align with Amazon's standards and enhance listing effectiveness.
The values shown are median figures. The average title length across this brand is 92 characters, and the description length is 295 characters. Additionally, the average count of images and videos in the Amazon bestseller product listings for this brand is 1 images and 2 videos.
Title
Title Length
Title Score
No Special Characters
Proper Capitalization
Product Identification
Character Count
Spelling & Grammar
Proper Numerals
Content
Total Score
Bullet Points
Bullet Average Length
Has Enhanced Content
Images
Total Images
Silo Images
Centered
No White Border
Not Enlarged
Valid Dimensions
Has 360° Images
Videos
Total Videos
Has Videos
Methodology & Data Attribution
This monthly Amazon Bestseller report is prepared by MetricsCart, a global provider of Digital Shelf Analytics solutions and e-commerce market research. The insights presented are derived from proprietary datasets synthesized from publicly available information across major retail platforms, including Amazon and Walmart. MetricsCart utilizes advanced data modeling to track market trends, price positioning, product listing content gaps, and SERP visibility, providing consumer brands with an objective analysis of their digital performance. This data is intended for informational purposes to help brands optimize their presence on the digital shelf.
Insights in this report were compiled by MetricsCart's data science team to provide transparency into the digital shelf performance of Beauty & Personal Care category on amazon.com.
Disclaimer: Data on this page is based on publicly available amazon.com information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon or featured brands.
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