Amazon.com Bestseller Reports

Bestselling Beauty & Personal Care brands on Amazon in July 2026

Top Brands Distribution
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In July 2026, Amazon's bestseller list for the Beauty & Personal Care category showcased 196 unique products from 105 different brands. Top brands among the bestsellers included Amazon Basics (3 products, 1.5% share), Medicube (13 products, 6.6% share), and Eos (2 products, 1.0% share). The prices of these bestselling products ranged from $1.50 to $88.00, with an average price of $14.32. Most bestsellers were priced in the $10.00-$20.00 range.

196

Products

105

Brands

$14.32
$1.5 — $88

Average Price

Top Brands

A closer look at the top brands reveals Amazon Basics, featuring 3 unique products, offered bestsellers priced from $2.22 to $5.00, with an average price of $2.87. It held a 1.5% share of the bestseller list and garnered an average rating of 4.7 stars from 176K reviews. With a selection of 13 unique products, Medicube's bestsellers ranged in price from $12.59 to $22.90, averaging $18.46. The brand's share of the bestseller list was 6.6%, with an average rating of 4.5 stars based on 170K reviews. Eos captured a 1.0% share of the bestseller list with 2 unique products. Its bestsellers had prices ranging from $9.12 to $9.98, with an average of $9.76, and an average rating of 4.8 stars from 94K reviews.

BrandProductsShareAverage RankAverage PriceRatingReport
Amazon Basics
3
1.5%
7.7
1 — 27
$2.87
$2.22 — $5
4.7
(176,349 ratings)
Medicube
13
6.6%
51.6
1 — 100
$18.46
$12.59 — $22.9
4.5
(170,331 ratings)
Eos
2
1.0%
12.5
3 — 42
$9.76
$9.12 — $9.98
4.8
(93,699 ratings)
The Ordinary
4
2.0%
36.5
4 — 97
$10.4
$6 — $13.5
4.7
(167,553 ratings)
Neutrogena
6
3.1%
34.4
2 — 97
$8.64
$5.22 — $9.99
4.7
(306,890 ratings)
Mighty Patch
1
0.5%
3.9
2 — 8
$12.99
4.6
(185,039 ratings)
Mrs. Meyer's
5
2.5%
19.2
7 — 34
$10.62
$8.69 — $13.42
4.7
(504,450 ratings)
Biodance
3
1.5%
34.1
2 — 89
$19.99
$10.07 — $23
4.5
(48,385 ratings)
Maybelline
3
1.5%
30.4
9 — 100
$10.46
$7.42 — $10.82
4.5
(222,656 ratings)
Cerave
7
3.6%
47.1
30 — 100
$16.63
$14.97 — $18.96
4.7
(754,009 ratings)

Top Products

The highest-rated product has 4.9 stars, while the lowest has 3.7 stars. In terms of pricing, the most expensive product is $88.00, and the least expensive is $1.50.

Listed below are the top products in the category, evaluated by performance, price, and customer reviews. These Amazon bestsellers reveal what's popular with shoppers and guide brands on digital shelf success. The highest average rank is 1.4, and the lowest is 11.6. The highest-rated product has 4.8 stars, while the lowest is 4.5 stars. In terms of pricing, the highest is $20.60, and the lowest is $2.55.

ProductAverage RankAverage PriceRating
MEmedicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid | Ideal for All, Korean Skin Care, 70 Pads (1 Pack)
1.4
1 — 3
$20.6
$18.9 — $20.99
4.6
(28,691 ratings)
AMAmazon Basics Double-Tipped Cotton Swabs for Personal Hygiene and Baby Care, Cotton, Versatile, Baby Safe, 500 Count
2.1
1 — 6
$2.55
$2.22 — $2.9
4.7
(78,618 ratings)
MIMighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face
3.9
2 — 8
$12.99
4.6
(185,039 ratings)
BIBIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
5.8
2 — 8
$18.34
$14.25 — $19
4.5
(44,284 ratings)
THThe Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
5.8
4 — 10
$13.5
4.7
(58,525 ratings)
EOeos Shea Better Body Lotion Vanilla Cashmere, 24-Hour Moisture Skin Care, Lightweight & Non-Greasy, Natural Shea, Vegan, Vanilla Body Lotion, 16 fl oz
7.2
3 — 36
$9.55
$9.12 — $9.97
4.7
(72,360 ratings)
NENeutrogena Makeup Remover Micellar Wipes, 2 Pack of 25 Ct
6.2
3 — 9
$9.97
4.8
(120,791 ratings)
AMAmazon Basics Hypoallergenic Cotton Rounds for Makeup Removal and Skincare, 100 Count, 1 Pack
7.9
4 — 13
$3.07
$2.89 — $3.21
4.7
(52,672 ratings)
PAPanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube
11.5
9 — 17
$10.67
4.6
(82,343 ratings)
CLClean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
11.6
9 — 17
$17.95
4.8
(44,348 ratings)

Content Compliance

This analysis examines the brand's key content metrics-text, video, and image content-alongside the overall content score, providing insights to align with Amazon's standards and enhance listing effectiveness.

The values shown are median figures. The average title length across this brand is 163 characters, and the description length is 644 characters. Additionally, the average count of images and videos in the Amazon bestseller product listings for this brand is 9 images and 2 videos.


Title

Title Length

177characters (median)
Distribution of title character lengths. Longer bars indicate more products in that range.
0-50
2%
50-100
9%
100-150
15%
150-200
67%
200-250
8%

Title Score

71/ 100
Distribution of title scores. Longer bars indicate more products in that range.
Histogram Distribution

No Special Characters

Title should not contain disallowed special characters
Compliance Distribution

Proper Capitalization

Title should use proper capitalization for words
Compliance Distribution

Product Identification

Title should include key product identifying information
Compliance Distribution

Character Count

Title should have an appropriate character count
Compliance Distribution

Spelling & Grammar

Title should have correct spelling and grammar
Compliance Distribution

Proper Numerals

Title should use numerals correctly
Compliance Distribution

Content

Total Score

53/ 100
Distribution of total scores. Longer bars indicate more products in that range.
Histogram Distribution

Description Length

586characters (median)
Distribution of description character lengths. Longer bars indicate more products in that range.
0-500
44%
500-1000
30%
1000-1500
19%
1500-2000
6%
2000-2500
1%

Bullet Points

5points (median)
Distribution of bullet point counts. Longer bars indicate more products in that range.
2-3
1%
3-4
1%
4-5
7%
5-6
92%

Bullet Average Length

155.7characters (median)
Distribution of average bullet point character lengths. Longer bars indicate more products in that range.
0-100
20%
100-200
55%
200-300
20%
300-400
3%
400-500
2%

Has Enhanced Content

Product should have enhanced content
Compliance Distribution

Images

Total Images

9images (median)
Distribution of total image counts. Longer bars indicate more products in that range.
3-6
2%
6-9
36%
9-12
52%
12-15
10%

Graphics Images

4images (median)
Distribution of graphics image counts. Longer bars indicate more products in that range.
0-2
9%
2-4
26%
4-6
37%
6-8
21%
8-10
6%

Silo Images

1images (median)
Distribution of silo image counts. Longer bars indicate more products in that range.
0-2
51%
2-4
43%
4-6
6%

Alternate Images

8images (median)
Distribution of alternate image counts. Longer bars indicate more products in that range.
3-6
7%
6-9
61%
9-12
29%
12-15
4%

Lifestyle Images

2images (median)
Distribution of lifestyle image counts. Longer bars indicate more products in that range.
0-2
30%
2-4
41%
4-6
24%
6-8
6%

Centered

Product should be centered in the image
Compliance Distribution

No White Border

Image should not have a white border
Compliance Distribution

Full Bleed

Image should use full bleed (extend to edges)
Compliance Distribution

Not Enlarged

Image should not be artificially enlarged
Compliance Distribution

Valid Dimensions

Image should have valid pixel dimensions
Compliance Distribution

Has 360° Images

Product should have 360-degree images
Compliance Distribution

Videos

Total Videos

2videos (median)
Distribution of video counts. Longer bars indicate more products in that range.
0-1
15%
1-2
24%
2-3
30%
3-4
12%
4-5
19%

Has Videos

Product should have videos
Compliance Distribution

Methodology & Data Attribution

This monthly Amazon Bestseller report is prepared by MetricsCart, a global provider of Digital Shelf Analytics solutions and e-commerce market research. The insights presented are derived from proprietary datasets synthesized from publicly available information across major retail platforms, including Amazon and Walmart. MetricsCart utilizes advanced data modeling to track market trends, price positioning, product listing content gaps, and SERP visibility, providing consumer brands with an objective analysis of their digital performance. This data is intended for informational purposes to help brands optimize their presence on the digital shelf.

Insights in this report were compiled by MetricsCart's data science team to provide transparency into the digital shelf performance of Beauty & Personal Care category on amazon.com.

Disclaimer: Data on this page is based on publicly available amazon.com information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon or featured brands.