Bestselling Beauty & Personal Care brands on Amazon in July 2025

In July 2025, Amazon's bestseller list for the Beauty & Personal Care category showcased 211 unique products from 113 different brands. Top brands among the bestsellers included Medicube (8 products, 3.8% share), Amazon Basics (4 products, 1.9% share), and Neutrogena (5 products, 2.4% share). The prices of these bestselling products ranged from $2.00 to $88.00, with an average price of $15.43. Most bestsellers were priced in the $10-$20 range.

Top Brands

Key insights into the top-performing brands include Medicube, featuring 8 unique products, offered bestsellers priced from $9.72 to $19.98, with an average price of $17.50. It held a 3.8% share of the bestseller list and garnered an average rating of 4.5 stars from 47K reviews. With a selection of 4 unique products, Amazon Basics's bestsellers ranged in price from $2.83 to $3.86, averaging $3.22. The brand's share of the bestseller list was 1.9%, with an average rating of 4.7 stars based on 113K reviews. Neutrogena captured a 2.4% share of the bestseller list with 5 unique products. Its bestsellers had prices ranging from $5.59 to $10.68, with an average of $8.24, and an average rating of 4.7 stars from 254K reviews.

Brand	Products	Share	Average Rank	Average Price	Rating	Report
Medicube	8	3.8%	28.8 1 — 100	$17.5 $9.72 — $19.98	4.5 (47,289 ratings)
Amazon Basics	4	1.9%	39.3 3 — 100	$3.22 $2.83 — $3.86	4.7 (112,885 ratings)
Neutrogena	5	2.4%	35.6 3 — 99	$8.24 $5.59 — $10.68	4.7 (254,500 ratings)
Mighty Patch	1	0.5%	1.5 1 — 5	$12.6 $10.08 — $12.99	4.6 (175,484 ratings)
Clean Skin Club	1	0.5%	3.1 2 — 9	$17.35 $14.35 — $17.95	4.8 (37,446 ratings)
Cerave	10	4.7%	51.3 21 — 100	$15.38 $12.39 — $18.5	4.7 (926,638 ratings)
Dove	7	3.3%	55.7 4 — 100	$9.85 $3 — $11.97	4.7 (167,182 ratings)
La Roche-posay	4	1.9%	38.6 7 — 96	$20.47 $13.49 — $39.99	4.6 (177,791 ratings)
Biodance	1	0.5%	6.2 1 — 17	$16.12 $13.3 — $19	4.4 (19,499 ratings)
MRMrs. Meyer's	3	1.4%	29.7 6 — 92	$10.92 $3 — $14.34	4.7 (27,996 ratings)

Content Compliance

Focusing on text, video, and image content, as well as the overall content score, this analysis guides the brand in meeting Amazon's content benchmarks and improving product visibility.

The values shown are median figures. The average title length across this brand is 145 characters, and the description length is 434 characters. Additionally, the average count of images and videos in the Amazon bestseller product listings for this brand is 9 images and 7 videos.

Title

Title Length

153characters (median)

Distribution of title character lengths. Longer bars indicate more products in that range.

0-34

1%

34-68

4%

68-102

12%

102-136

18%

136-170

26%

170-204

38%

Title Score

75/ 100

Distribution of title scores. Longer bars indicate more products in that range.

No Special Characters

Title should not contain disallowed special characters

Proper Capitalization

Title should use proper capitalization for words

Product Identification

Title should include key product identifying information

Character Count

Title should have an appropriate character count

Spelling & Grammar

Title should have correct spelling and grammar

Proper Numerals

Title should use numerals correctly

Content

Total Score

55/ 100

Distribution of total scores. Longer bars indicate more products in that range.

Description Length

223characters (median)

Distribution of description character lengths. Longer bars indicate more products in that range.

0-500

63%

500-1000

20%

1000-1500

13%

1500-2000

3%

Bullet Points

5points (median)

Distribution of bullet point counts. Longer bars indicate more products in that range.

0-2

23%

2-4

0%

4-6

77%

Bullet Average Length

133.3characters (median)

Distribution of average bullet point character lengths. Longer bars indicate more products in that range.

0-73

28%

73-146

28%

146-219

36%

219-292

6%

292-365

1%

Has Enhanced Content

Product should have enhanced content

Images

Total Images

9images (median)

Distribution of total image counts. Longer bars indicate more products in that range.

0-4

0%

4-8

31%

8-12

62%

12-16

5%

16-20

2%

Graphics Images

4images (median)

Distribution of graphics image counts. Longer bars indicate more products in that range.

0-2

14%

2-4

32%

4-6

36%

6-8

15%

8-10

4%

Silo Images

2images (median)

Distribution of silo image counts. Longer bars indicate more products in that range.

0-2

43%

2-4

51%

4-6

7%

Alternate Images

8images (median)

Distribution of alternate image counts. Longer bars indicate more products in that range.

0-4

1%

4-8

44%

8-12

51%

12-16

2%

16-20

1%

Lifestyle Images

2images (median)

Distribution of lifestyle image counts. Longer bars indicate more products in that range.

0-2

33%

2-4

43%

4-6

20%

6-8

4%

Centered

Product should be centered in the image

No White Border

Image should not have a white border

Full Bleed

Image should use full bleed (extend to edges)

Not Enlarged

Image should not be artificially enlarged

Valid Dimensions

Image should have valid pixel dimensions

Has 360° Images

Product should have 360-degree images

Videos

Total Videos

7videos (median)

Distribution of video counts. Longer bars indicate more products in that range.

0-2

10%

2-4

0%

4-6

0%

6-8

60%

8-10

29%

Has Videos

Product should have videos

Disclaimer: Data on this page is based on publicly available amazon.com information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon or featured brands.