Amazon.com Bestseller Reports

Bestselling Home & Kitchen brands on Amazon in September 2026

Top Brands Distribution
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In September 2026, Amazon's bestseller list for the Home & Kitchen category showcased 220 unique products from 118 different brands. Top brands among the bestsellers included Zevo (4 products, 1.8% share), Terro (2 products, 0.9% share), and Amazon Basics (13 products, 5.9% share). The prices of these bestselling products ranged from $1.89 to $159.99, with an average price of $22.82. Most bestsellers were priced in the $2.00-$20.00 range.

220

Products

118

Brands

$22.82
$1.89 — $159.99

Average Price

Top Brands

A closer look at the top brands reveals Zevo, featuring 4 unique products, offered bestsellers priced from $14.97 to $37.47, with an average price of $33.76. It held a 1.8% share of the bestseller list and garnered an average rating of 4.4 stars from 165K reviews. With a selection of 2 unique products, Terro's bestsellers ranged in price from $9.58 to $12.19, averaging $10.82. The brand's share of the bestseller list was 0.9%, with an average rating of 4.3 stars based on 258K reviews. Amazon Basics captured a 5.9% share of the bestseller list with 13 unique products. Its bestsellers had prices ranging from $1.58 to $38.43, with an average of $13.64, and an average rating of 4.6 stars from 2.0M reviews.

BrandProductsShareAverage RankAverage PriceRatingReport
4
1.8%
12
3 — 49
$33.76
$14.97 — $37.47
4.4
(164,889 ratings)
2
0.9%
8.1
1 — 17
$10.82
$9.58 — $12.19
4.3
(258,465 ratings)
13
5.9%
35.9
3 — 100
$13.64
$1.58 — $38.43
4.6
(2,038,389 ratings)
4
1.8%
17.9
1 — 39
$27.27
$23.99 — $29.99
4.6
(308,161 ratings)
15
6.8%
40.4
13 — 98
$21.4
$9.98 — $41.87
4.6
(2,126,084 ratings)
15
6.8%
38
1 — 91
$32.77
$13.36 — $50
4.7
(1,484,018 ratings)
4
1.8%
44.8
1 — 93
$26.27
$12.07 — $39.99
4.5
(1,083,448 ratings)
3
1.4%
21.4
7 — 72
$33.41
$31.99 — $44.99
4.5
(38,044 ratings)
2
0.9%
21.7
13 — 33
$9.71
$6.86 — $17.99
4.3
(45,425 ratings)
3
1.4%
31.6
6 — 98
$29.82
$23.99 — $39.99
4.5
(69,070 ratings)

Top Products

The highest-rated product has 4.8 stars, while the lowest has 3.9 stars. In terms of pricing, the most expensive product is $159.99, and the least expensive is $1.58.

Overall, the following are the highest-ranked products in the category, measured by performance, pricing, and customer feedback. As top Amazon bestsellers, they show what resonates with shoppers and help brands spot what's working on the digital shelf. The highest average rank is 1.6, and the lowest is 24.4. The highest-rated product has 4.8 stars, while the lowest is 3.9 stars. In terms of pricing, the highest is $36.39, and the lowest is $6.87.

ProductAverage RankAverage PriceRating
3.4
1 — 9
$9.58
4.6
(163,820 ratings)
4.1
3 — 6
$14.97
4.8
(37,402 ratings)
7.8
6 — 10
$19.97
4.2
(56,488 ratings)
1.6
1 — 3
$29.99
4.6
(138,534 ratings)
12.7
11 — 17
$12.07
$11.94 — $12.19
3.9
(94,645 ratings)
8.3
5 — 10
$6.87
$6.29 — $6.99
4.4
(43,850 ratings)
8.7
6 — 10
$8.72
$8.49 — $8.95
4.5
(101,079 ratings)
6.9
3 — 10
$20.16
$18.89 — $20.99
4.8
(237,010 ratings)
20.7
17 — 27
$31.99
4.6
(18,272 ratings)
24.4
18 — 49
$36.39
$28.27 — $37.47
4.3
(37,222 ratings)

Content Compliance

This analysis examines the brand's key content metrics-text, video, and image content-alongside the overall content score, providing insights to align with Amazon's standards and enhance listing effectiveness.

The values shown are median figures. The average title length across this brand is 91 characters, and the description length is 744 characters. Additionally, the average count of images and videos in the Amazon bestseller product listings for this brand is 8 images and 2 videos.


Title

Title Length

72characters (median)
Distribution of title character lengths. Longer bars indicate more products in that range.
32-64
17%
64-96
57%
96-128
4%
128-160
10%
160-192
8%
192-224
4%

Title Score

75/ 100
Distribution of title scores. Longer bars indicate more products in that range.
Histogram Distribution

No Special Characters

Title should not contain disallowed special characters
Compliance Distribution

Proper Capitalization

Title should use proper capitalization for words
Compliance Distribution

Character Count

Title should have an appropriate character count
Compliance Distribution

Content

Total Score

51/ 100
Distribution of total scores. Longer bars indicate more products in that range.
Histogram Distribution

Description Length

558characters (median)
Distribution of description character lengths. Longer bars indicate more products in that range.
0-1283
79%
1283-2566
20%
2566-3849
0%
3849-5132
0%
5132-6415
1%

Bullet Points

5points (median)
Distribution of bullet point counts. Longer bars indicate more products in that range.
0-2
0%
2-4
0%
4-6
69%
6-8
25%
8-10
6%

Bullet Average Length

110.8characters (median)
Distribution of average bullet point character lengths. Longer bars indicate more products in that range.
0-50
8%
50-100
29%
100-150
41%
150-200
20%
200-250
3%

Has Enhanced Content

Product should have enhanced content
Compliance Distribution

Images

Total Images

8images (median)
Distribution of total image counts. Longer bars indicate more products in that range.
3-6
3%
6-9
64%
9-12
30%
12-15
3%

Graphics Images

4images (median)
Distribution of graphics image counts. Longer bars indicate more products in that range.
0-3
25%
3-6
55%
6-9
16%
9-12
3%

Silo Images

1images (median)
Distribution of silo image counts. Longer bars indicate more products in that range.
0-2
75%
2-4
22%
4-6
3%

Alternate Images

7images (median)
Distribution of alternate image counts. Longer bars indicate more products in that range.
0-3
1%
3-6
13%
6-9
76%
9-12
8%
12-15
2%

Lifestyle Images

2images (median)
Distribution of lifestyle image counts. Longer bars indicate more products in that range.
0-2
30%
2-4
45%
4-6
22%
6-8
3%

Centered

Product should be centered in the image
Compliance Distribution

No White Border

Image should not have a white border
Compliance Distribution

Full Bleed

Image should use full bleed (extend to edges)
Compliance Distribution

Not Enlarged

Image should not be artificially enlarged
Compliance Distribution

Valid Dimensions

Image should have valid pixel dimensions
Compliance Distribution

Has 360° Images

Product should have 360-degree images
Compliance Distribution

Videos

Total Videos

2videos (median)
Distribution of video counts. Longer bars indicate more products in that range.
0-1
19%
1-2
27%
2-3
25%
3-4
12%
4-5
18%

Has Videos

Product should have videos
Compliance Distribution

Methodology & Data Attribution

This monthly Amazon Bestseller report is prepared by MetricsCart, a global provider of Digital Shelf Analytics solutions and e-commerce market research. The insights presented are derived from proprietary datasets synthesized from publicly available information across major retail platforms, including Amazon and Walmart. MetricsCart utilizes advanced data modeling to track market trends, price positioning, product listing content gaps, and SERP visibility, providing consumer brands with an objective analysis of their digital performance. This data is intended for informational purposes to help brands optimize their presence on the digital shelf.

Insights in this report were compiled by MetricsCart's data science team to provide transparency into the digital shelf performance of Home & Kitchen category on amazon.com.

Disclaimer: Data on this page is based on publicly available amazon.com information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon or featured brands.