Amazon.com Bestseller Reports

Bestselling Home & Kitchen brands on Amazon in May 2026

Top Brands Distribution
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In May 2026, Amazon's bestseller list for the Home & Kitchen category showcased 207 unique products from 132 different brands. Top brands among the bestsellers included Zevo (4 products, 1.9% share), Terro (4 products, 1.9% share), and Owala (4 products, 1.9% share). The prices of these bestselling products ranged from $1.63 to $719.99, with an average price of $21.30. Most bestsellers were priced in the $2.00-$80.00 range.

207

Products

132

Brands

$21.3
$1.63$719.99

Average Price

Top Brands

Analyzing the leading brands, we see that Zevo, featuring 4 unique products, offered bestsellers priced from $14.97 to $37.47, with an average price of $27.06. It held a 1.9% share of the bestseller list and garnered an average rating of 4.6 stars from 192K reviews. With a selection of 4 unique products, Terro's bestsellers ranged in price from $10.87 to $17.29, averaging $13.82. The brand's share of the bestseller list was 1.9%, with an average rating of 4.3 stars based on 206K reviews. Owala captured a 1.9% share of the bestseller list with 4 unique products. Its bestsellers had prices ranging from $24.99 to $34.99, with an average of $28.34, and an average rating of 4.7 stars from 271K reviews.

BrandProductsShareAverage RankAverage PriceRatingReport
4
1.9%
30.6
4100
$27.06
$14.97$37.47
4.6
(192,455 ratings)
4
1.9%
32
199
$13.82
$10.87$17.29
4.3
(206,483 ratings)
4
1.9%
24.7
3100
$28.34
$24.99$34.99
4.7
(271,067 ratings)
15
7.3%
44
898
$20.38
$6.98$47.47
4.6
(2,056,572 ratings)
1
0.5%
5.7
312
$6.29
4.3
(2,282 ratings)
3
1.4%
32.2
274
$24.17
$9.33$39.99
4.5
(596,177 ratings)
2
1.0%
28
876
$11.78
$8.58$14.97
4.5
(62,421 ratings)
1
0.5%
14.4
919
$39.97
4.4
(100,266 ratings)
8
3.9%
32.9
998
$28.06
$11.16$45
4.7
(448,984 ratings)
8
3.9%
36.4
795
$17.07
$1.62$125.99
4.6
(407,576 ratings)

Top Products

The highest-rated product has 4.8 stars, while the lowest has 4.0 stars. In terms of pricing, the most expensive product is $719.99, and the least expensive is $1.62.

Top-ranked products in this category are shown below, based on performance, pricing, and customer feedback. These Amazon bestsellers highlight shopper preferences and offer insight into what's succeeding on the digital shelf. The highest average rank is 1.0, and the lowest is 16.8. The highest-rated product has 4.8 stars, while the lowest is 4.3 stars. In terms of pricing, the highest is $39.97, and the lowest is $6.29.

ProductAverage RankAverage PriceRating
1
$10.87
4.6
(152,611 ratings)
5.7
312
$6.29
4.3
(2,282 ratings)
6.5
416
$14.97
4.8
(40,340 ratings)
3.4
35
$29.99
4.7
(122,417 ratings)
10.9
521
$25.96
4.3
(79,608 ratings)
13.1
845
$8.58
4.5
(27,784 ratings)
14.4
919
$39.97
4.4
(100,266 ratings)
2.2
24
$24.86
$21.24$24.99
4.5
(439,987 ratings)
16.8
1221
$15.49
$15.47$15.49
4.4
(100,430 ratings)
4.6
27
$6.82
$6.29$6.99
4.5
(39,283 ratings)

Content Compliance

This analysis examines the brand's key content metrics-text, video, and image content-alongside the overall content score, providing insights to align with Amazon's standards and enhance listing effectiveness.

The values shown are median figures. The average title length across this brand is 166 characters, and the description length is 751 characters. Additionally, the average count of images and videos in the Amazon bestseller product listings for this brand is 8 images and 6 videos.


Title

Title Length

175.5characters (median)
Distribution of title character lengths. Longer bars indicate more products in that range.
0-35
0%
35-70
2%
70-105
4%
105-140
7%
140-175
36%
175-210
50%

Title Score

78/ 100
Distribution of title scores. Longer bars indicate more products in that range.
Histogram Distribution

No Special Characters

Title should not contain disallowed special characters
Compliance Distribution

Proper Capitalization

Title should use proper capitalization for words
Compliance Distribution

Product Identification

Title should include key product identifying information
Compliance Distribution

Character Count

Title should have an appropriate character count
Compliance Distribution

Spelling & Grammar

Title should have correct spelling and grammar
Compliance Distribution

Proper Numerals

Title should use numerals correctly
Compliance Distribution

Content

Total Score

58/ 100
Distribution of total scores. Longer bars indicate more products in that range.
Histogram Distribution

Description Length

554.5characters (median)
Distribution of description character lengths. Longer bars indicate more products in that range.
0-1359
81%
1359-2718
18%
2718-4077
0%
4077-5436
0%
5436-6795
1%

Bullet Points

5points (median)
Distribution of bullet point counts. Longer bars indicate more products in that range.
2-4
0%
4-6
64%
6-8
28%
8-10
3%
10-12
4%

Bullet Average Length

110.2characters (median)
Distribution of average bullet point character lengths. Longer bars indicate more products in that range.
0-71
13%
71-142
64%
142-213
21%
213-284
2%
284-355
0%
355-426
0%

Bullets Score

3/ 100
Distribution of bullet point scores. Longer bars indicate more products in that range.
Histogram Distribution

Has Enhanced Content

Product should have enhanced content
Compliance Distribution

Spelling & Grammar

Bullet points should have correct spelling and grammar
Compliance Distribution

Feature Highlights

Bullet points should highlight key product features
Compliance Distribution

No Shipping Info

Bullet points should not contain shipping or company information
Compliance Distribution

No Promotional Phrases

Bullet points should not contain promotional phrases
Compliance Distribution

Proper Measurements

Bullet points should spell out measurements correctly
Compliance Distribution

No Pricing Info

Bullet points should not contain pricing information
Compliance Distribution

Images

Total Images

8images (median)
Distribution of total image counts. Longer bars indicate more products in that range.
3-6
3%
6-9
62%
9-12
31%
12-15
4%

Graphics Images

3images (median)
Distribution of graphics image counts. Longer bars indicate more products in that range.
0-2
23%
2-4
43%
4-6
20%
6-8
8%
8-10
6%

Silo Images

1images (median)
Distribution of silo image counts. Longer bars indicate more products in that range.
0-2
77%
2-4
19%
4-6
4%

Alternate Images

7images (median)
Distribution of alternate image counts. Longer bars indicate more products in that range.
3-6
13%
6-9
77%
9-12
8%
12-15
2%

Lifestyle Images

3images (median)
Distribution of lifestyle image counts. Longer bars indicate more products in that range.
0-2
17%
2-4
40%
4-6
32%
6-8
11%

Centered

Product should be centered in the image
Compliance Distribution

No White Border

Image should not have a white border
Compliance Distribution

Full Bleed

Image should use full bleed (extend to edges)
Compliance Distribution

Not Enlarged

Image should not be artificially enlarged
Compliance Distribution

Valid Dimensions

Image should have valid pixel dimensions
Compliance Distribution

Has 360° Images

Product should have 360-degree images
Compliance Distribution

Videos

Total Videos

6videos (median)
Distribution of video counts. Longer bars indicate more products in that range.
0-2
18%
2-4
0%
4-6
0%
6-8
55%
8-10
26%

Has Videos

Product should have videos
Compliance Distribution

Methodology & Data Attribution

This monthly Amazon Bestseller report is prepared by MetricsCart, a global provider of Digital Shelf Analytics solutions and e-commerce market research. The insights presented are derived from proprietary datasets synthesized from publicly available information across major retail platforms, including Amazon and Walmart. MetricsCart utilizes advanced data modeling to track market trends, price positioning, product listing content gaps, and SERP visibility, providing consumer brands with an objective analysis of their digital performance. This data is intended for informational purposes to help brands optimize their presence on the digital shelf.

Insights in this report were compiled by MetricsCart's data science team to provide transparency into the digital shelf performance of Home & Kitchen category on amazon.com.

Disclaimer: Data on this page is based on publicly available amazon.com information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon or featured brands.