Bestselling Sports & Outdoors brands on Amazon.com in May 2025

In May 2025, Amazon.com's bestseller list for the Sports & Outdoors category showcased 231 unique products from 140 different brands. Top brands among the bestsellers included Amazon Basics (9 products, 3.9% share), Fit & Fresh (2 products, 0.9% share), and Stanley (4 products, 1.7% share). The prices of these bestselling products ranged from $3.19 to $158.99, with an average price of $27.10. Most bestsellers were priced in the $3-$20 range.
Products
Brands
Average Price
Top Brands
Key insights into the top-performing brands include Amazon Basics, featuring 9 unique products, offered bestsellers priced from $12.99 to $39.97, with an average price of $22.13. It held a 3.9% share of the bestseller list and garnered an average rating of 4.7 stars from 572K reviews. With a selection of 2 unique products, Fit & Fresh's bestsellers ranged in price from $9.16 to $11.99, averaging $10.96. The brand's share of the bestseller list was 0.9%, with an average rating of 4.7 stars based on 30K reviews. Stanley captured a 1.7% share of the bestseller list with 4 unique products. Its bestsellers had prices ranging from $10.00 to $35.00, with an average of $33.21, and an average rating of 4.7 stars from 34K reviews.
Brand | Products | Share | Average Rank | Average Price | Rating | Report |
---|---|---|---|---|---|---|
9 | 3.9% | 27.7 1 — 100 | $22.13 $12.99 — $39.97 | 4.7 (572,051 ratings) | ||
2 | 0.9% | 16.6 7 — 35 | $10.96 $9.16 — $11.99 | 4.7 (30,052 ratings) | ||
4 | 1.7% | 30.5 2 — 94 | $33.21 $10 — $35 | 4.7 (34,324 ratings) | ||
3 | 1.3% | 18.6 1 — 93 | $38.77 $33.99 — $72.99 | 4.3 (12,070 ratings) | ||
4 | 1.7% | 33.6 3 — 78 | $19.03 $12.99 — $24.99 | 4.7 (28,891 ratings) | ||
1 | 0.4% | 7.3 3 — 15 | $8.83 $6.63 — $9.98 | 4.5 (129,429 ratings) | ||
RERenoj | 1 | 0.4% | 9.3 2 — 39 | $8.43 $6.99 — $9.99 | 4.4 (26,656 ratings) | |
3 | 1.3% | 33.4 4 — 99 | $53.9 $24.99 — $66.94 | 4.3 (86,904 ratings) | ||
4 | 1.7% | 52 9 — 95 | $15.03 $4.39 — $24.99 | 4.5 (95,077 ratings) | ||
3 | 1.3% | 29.9 2 — 97 | $34.35 $14.99 — $52.99 | 4.4 (9,076 ratings) |
Top Products
See below for the highest-ranked products in this category, evaluated by performance, pricing, and customer feedback. These top Amazon.com bestsellers indicate popular shopper preferences and guide brands on effective digital shelf strategies.
Product | Average Rank | Average Price | Rating |
---|---|---|---|
3.8 1 — 9 | $36.99 | 4.3 (8,550 ratings) | |
4.9 2 — 11 | $35 $34.96 — $35 | 4.6 (29,033 ratings) | |
1 1 — 2 | $21.99 | 4.8 (112,587 ratings) | |
7.3 3 — 15 | $8.83 $6.63 — $9.98 | 4.5 (129,429 ratings) | |
9.3 2 — 39 | $8.43 $6.99 — $9.99 | 4.4 (26,656 ratings) | |
8.3 6 — 12 | $18.99 | 4.6 (113,901 ratings) | |
8.6 4 — 13 | $66.47 $64.99 — $66.94 | 4.3 (58,826 ratings) | |
9.4 7 — 12 | $9.92 $9.16 — $9.99 | 4.7 (16,090 ratings) | |
11.7 10 — 14 | $21.98 | 4.6 (103,135 ratings) | |
12.4 8 — 19 | $12.99 | 4.7 (27,115 ratings) |
Content Compliance
The following section details critical content metrics, including text content, video content, image content, and the overall content quality score. This helps brands to grasp Amazon.com's content specifications for the category and learn how top-performing brands refine their listings to adhere to these standards.
Title
Title Length
Title Score
No Special Characters
Proper Capitalization
Product Identification
Character Count
Spelling & Grammar
Proper Numerals
Content
Total Score
Bullet Points
Bullet Average Length
Bullets Score
Has Enhanced Content
Spelling & Grammar
Feature Highlights
No Shipping Info
No Promotional Phrases
Proper Measurements
No Pricing Info
Images
Total Images
Graphics Images
Silo Images
Alternate Images
Lifestyle Images
Centered
No White Border
Full Bleed
Not Enlarged
Valid Dimensions
Has 360° Images
Videos
Total Videos
Has Videos
About Our Category Reports
Our Amazon.com Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.