Bestselling Tools & Home Improvement brands on Amazon.com in May 2025
In May 2025, Amazon.com's bestseller list for the Tools & Home Improvement category showcased 200 unique products from 137 different brands. Top brands among the bestsellers included Everydrop By Whirlpool (4 products, 2.0% share), Ge (2 products, 1.0% share), and Filtrete (11 products, 5.5% share). The prices of these bestselling products ranged from $3.99 to $179.99, with an average price of $25.33. Most bestsellers were priced in the $4-$20 range.
Products
Brands
Average Price
Top Brands
Analyzing the leading brands, we see that Everydrop By Whirlpool, featuring 4 unique products, offered bestsellers priced from $33.61 to $57.00, with an average price of $47.22. It held a 2.0% share of the bestseller list and garnered an average rating of 4.7 stars from 220K reviews. With a selection of 2 unique products, Ge's bestsellers ranged in price from $45.77 to $49.98, averaging $48.22. The brand's share of the bestseller list was 1.0%, with an average rating of 4.6 stars based on 82K reviews. Filtrete captured a 5.5% share of the bestseller list with 11 unique products. Its bestsellers had prices ranging from $21.99 to $49.99, with an average of $31.65, and an average rating of 4.8 stars from 841K reviews.
| Brand | Products | Share | Average Rank | Average Price | Rating | Report |
|---|---|---|---|---|---|---|
4 | 2.0% | 24.4 2 — 98 | $47.22 $33.61 — $57 | 4.7 (220,366 ratings) | ||
2 | 1.0% | 9.2 2 — 25 | $48.22 $45.77 — $49.98 | 4.6 (81,750 ratings) | ||
11 | 5.5% | 29.1 5 — 93 | $31.65 $21.99 — $49.99 | 4.8 (840,849 ratings) | ||
5 | 2.5% | 33.9 5 — 100 | $28.4 $17.61 — $37.97 | 4.7 (444,826 ratings) | ||
7 | 3.5% | 32.5 1 — 79 | $37.83 $26.35 — $44.12 | 4.7 (668,400 ratings) | ||
4 | 2.0% | 24.1 2 — 51 | $5.91 $4.88 — $6.47 | 4.7 (251,056 ratings) | ||
1 | 0.5% | 5.4 1 — 13 | $34.96 $34.96 — $34.97 | 4.7 (42,642 ratings) | ||
6 | 3.0% | 34.9 2 — 99 | $110.99 $54.99 — $179.99 | 4.7 (109,322 ratings) | ||
4 | 2.0% | 41.5 1 — 99 | $19.45 $13.49 — $26.99 | 4.7 (30,101 ratings) | ||
MCMcgor | 1 | 0.5% | 10.3 6 — 15 | $17.99 | 4.5 (33,543 ratings) |
Top Products
Below are the leading products in this category, ranked by performance, pricing, and customer feedback. These top Amazon.com bestsellers highlight popular consumer selections and inform brand understanding of successful digital marketplace tactics.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
3.9 2 — 6 | $49.81 $38.99 — $57 | 4.7 (103,022 ratings) | |
5.4 2 — 25 | $46.12 $45.77 — $48.58 | 4.5 (34,501 ratings) | |
5.4 1 — 13 | $34.96 $34.96 — $34.97 | 4.7 (42,642 ratings) | |
5.1 1 — 9 | $32.48 $29.96 — $32.92 | 4.7 (148,657 ratings) | |
3.7 2 — 6 | $6.19 | 4.7 (84,063 ratings) | |
6 1 — 12 | $23.27 $21.59 — $23.99 | 4.7 (9,047 ratings) | |
10.3 6 — 15 | $17.99 | 4.5 (33,543 ratings) | |
8.9 5 — 15 | $40.44 $39.99 — $49.99 | 4.7 (179,247 ratings) | |
11.7 2 — 23 | $81.58 $54.99 — $99.99 | 4.6 (13,975 ratings) | |
13 9 — 17 | $49.98 | 4.6 (47,249 ratings) |
Content Compliance
This section discusses key metrics such as text content, video content, image content, and overall content score. This helps brands understand Amazon.com's content requirements for the category and how the top-performing brands optimize their listings to meet these standards.This analysis focuses on key content metrics such as text content, video content, image content, and the overall content score. It aids brands in understanding Amazon.com's content requirements for the category and how leading brands optimize their listings to comply with these guidelines.
Title
Title Length
Title Score
No Special Characters
Proper Capitalization
Product Identification
Character Count
Spelling & Grammar
Proper Numerals
Content
Total Score
Bullet Points
Bullet Average Length
Has Enhanced Content
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Total Images
Graphics Images
Silo Images
Alternate Images
Lifestyle Images
Centered
No White Border
Full Bleed
Not Enlarged
Valid Dimensions
Has 360° Images
Videos
Total Videos
Has Videos
About Our Category Reports
Our Amazon.com Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.