Bestselling Tools & Home Improvement brands on Amazon in July 2025

Top Brands Distribution
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In July 2025, Amazon's bestseller list for the Tools & Home Improvement category showcased 187 unique products from 122 different brands. Top brands among the bestsellers included Ring (10 products, 5.3% share), Everydrop By Whirlpool (3 products, 1.6% share), and Brita (9 products, 4.8% share). The prices of these bestselling products ranged from $3.42 to $279.00, with an average price of $30.97. Most bestsellers were priced in the $3-$30 range.

187

Products

122

Brands

$30.97
$3.42$279

Average Price

Top Brands

Analyzing the leading brands, we see that Ring, featuring 10 unique products, offered bestsellers priced from $49.99 to $249.99, with an average price of $114.05. It held a 5.3% share of the bestseller list and garnered an average rating of 4.5 stars from 256K reviews. With a selection of 3 unique products, Everydrop By Whirlpool's bestsellers ranged in price from $40.28 to $59.00, averaging $50.81. The brand's share of the bestseller list was 1.6%, with an average rating of 4.7 stars based on 188K reviews. Brita captured a 4.8% share of the bestseller list with 9 unique products. Its bestsellers had prices ranging from $12.29 to $49.99, with an average of $27.32, and an average rating of 4.7 stars from 418K reviews.

BrandProductsShareAverage RankAverage PriceRatingReport
10
5.3%
35
2100
$114.05
$49.99$249.99
4.5
(255,639 ratings)
3
1.6%
18.9
345
$50.81
$40.28$59
4.7
(188,065 ratings)
9
4.8%
29.5
7100
$27.32
$12.29$49.99
4.7
(417,862 ratings)
4
2.1%
31.6
398
$37.83
$27.98$44.12
4.7
(310,056 ratings)
5
2.7%
36.7
593
$37.66
$23.98$52.24
4.8
(292,078 ratings)
1
0.5%
3.9
210
$35.22
$34.94$38.97
4.7
(41,550 ratings)
2
1.1%
23
1162
$49.56
$44.98$49.99
4.6
(83,381 ratings)
3
1.6%
30.1
693
$5.67
$4.88$6.47
4.7
(215,057 ratings)
1
0.5%
9.7
514
$18.22
$16.99$22.79
4.5
(36,589 ratings)
2
1.1%
33.1
794
$40.17
$28.47$49.98
4.7
(84,510 ratings)

Top Products

Listed here are the top products in the category, evaluated by performance, price, and customer reviews. These Amazon bestsellers reveal what's popular with shoppers and guide brands on digital shelf success. The highest average rank is 3.9, and the lowest is 5.3. The highest-rated product has 4.7 stars, while the lowest is 4.7 stars. In terms of pricing, the highest is $49.17, and the lowest is $32.24.

ProductAverage RankAverage PriceRating
3.9
210
$35.22
$34.94$38.97
4.7
(41,550 ratings)
4.9
39
$32.24
$27.98$32.92
4.7
(150,283 ratings)
5.3
38
$49.17
$43.69$49.98
4.7
(103,968 ratings)
2.2
23
$85.7
$49.99$99.99
4.6
(19,108 ratings)
9.3
520
$39.96
$38.99$39.99
4.7
(180,416 ratings)
9.7
514
$18.22
$16.99$22.79
4.5
(36,589 ratings)
9.9
713
$40.12
$31.34$47.68
4.7
(38,554 ratings)
11.1
321
$14.35
$12.74$16.99
4.7
(8,724 ratings)
11.6
814
$22.73
$21.59$27.33
4.7
(10,069 ratings)
11.6
335
$58.26
$29.99$69.99
4.2
(2,556 ratings)

Content Compliance

Focusing on text, video, and image content, as well as the overall content score, this analysis guides the brand in meeting Amazon's content benchmarks and improving product visibility.

The values shown are median figures. The average title length across this brand is 149 characters, and the description length is 395 characters. Additionally, the average count of images and videos in the Amazon bestseller product listings for this brand is 8 images and 6 videos.


Title

Title Length

161characters (median)
Distribution of title character lengths. Longer bars indicate more products in that range.
0-50
2%
50-100
14%
100-150
29%
150-200
55%

Title Score

78/ 100
Distribution of title scores. Longer bars indicate more products in that range.
Histogram Distribution

No Special Characters

Title should not contain disallowed special characters
Compliance Distribution

Proper Capitalization

Title should use proper capitalization for words
Compliance Distribution

Product Identification

Title should include key product identifying information
Compliance Distribution

Character Count

Title should have an appropriate character count
Compliance Distribution

Spelling & Grammar

Title should have correct spelling and grammar
Compliance Distribution

Proper Numerals

Title should use numerals correctly
Compliance Distribution

Content

Total Score

59/ 100
Distribution of total scores. Longer bars indicate more products in that range.
Histogram Distribution

Bullet Points

5points (median)
Distribution of bullet point counts. Longer bars indicate more products in that range.
0-3
2%
3-6
63%
6-9
31%
9-12
5%

Bullet Average Length

114.6characters (median)
Distribution of average bullet point character lengths. Longer bars indicate more products in that range.
0-61
13%
61-122
44%
122-183
28%
183-244
11%
244-305
4%

Has Enhanced Content

Product should have enhanced content
Compliance Distribution

Images

Total Images

7images (median)
Distribution of total image counts. Longer bars indicate more products in that range.
3-6
5%
6-9
62%
9-12
27%
12-15
6%

Graphics Images

4images (median)
Distribution of graphics image counts. Longer bars indicate more products in that range.
0-3
32%
3-6
48%
6-9
19%
9-12
2%

Silo Images

1images (median)
Distribution of silo image counts. Longer bars indicate more products in that range.
0-2
73%
2-4
19%
4-6
6%
6-8
2%

Alternate Images

6images (median)
Distribution of alternate image counts. Longer bars indicate more products in that range.
0-3
1%
3-6
24%
6-9
62%
9-12
11%
12-15
2%

Lifestyle Images

2images (median)
Distribution of lifestyle image counts. Longer bars indicate more products in that range.
0-2
41%
2-4
35%
4-6
20%
6-8
5%

Centered

Product should be centered in the image
Compliance Distribution

No White Border

Image should not have a white border
Compliance Distribution

Full Bleed

Image should use full bleed (extend to edges)
Compliance Distribution

Not Enlarged

Image should not be artificially enlarged
Compliance Distribution

Valid Dimensions

Image should have valid pixel dimensions
Compliance Distribution

Has 360° Images

Product should have 360-degree images
Compliance Distribution

Videos

Total Videos

6videos (median)
Distribution of video counts. Longer bars indicate more products in that range.
0-2
18%
2-4
2%
4-6
2%
6-8
59%
8-10
19%

Has Videos

Product should have videos
Compliance Distribution

About Amazon Best Seller Category Reports

Our Amazon Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.

Disclaimer: Data on this page is based on publicly available amazon.com information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon or featured brands.

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