Bestselling Tools & Home Improvement brands on Amazon in November 2025
In November 2025, Amazon's bestseller list for the Tools & Home Improvement category showcased 228 unique products from 140 different brands. Top brands among the bestsellers included Ring (10 products, 4.4% share), Ge (2 products, 0.9% share), and Filtrete (7 products, 3.1% share). The prices of these bestselling products ranged from $3.99 to $347.42, with an average price of $22.76. Most bestsellers were priced in the $4.00-$40.00 range.
Products
Brands
Average Price
Top Brands
Key insights into the top-performing brands include Ring, featuring 10 unique products, offered bestsellers priced from $10.99 to $179.99, with an average price of $69.18. It held a 4.4% share of the bestseller list and garnered an average rating of 4.6 stars from 317K reviews. With a selection of 2 unique products, Ge's bestsellers ranged in price from $44.98 to $45.99, averaging $45.92. The brand's share of the bestseller list was 0.9%, with an average rating of 4.6 stars based on 86K reviews. Filtrete captured a 3.1% share of the bestseller list with 7 unique products. Its bestsellers had prices ranging from $17.62 to $51.62, with an average of $33.85, and an average rating of 4.8 stars from 644K reviews.
Top Products
The highest-rated product has 4.8 stars, while the lowest has 4.1 stars. In terms of pricing, the most expensive product is $459.99, and the least expensive is $3.03.
Top-ranked products in this category are shown below, based on performance, pricing, and customer feedback. These Amazon bestsellers highlight shopper preferences and offer insight into what's succeeding on the digital shelf. The highest average rank is 2.6, and the lowest is 15.6. The highest-rated product has 4.8 stars, while the lowest is 4.3 stars. In terms of pricing, the highest is $52.10, and the lowest is $6.19.
| Product | Average Rank | Average Price | Rating | |
|---|---|---|---|---|
3.5 2 — 9 | $15.97 | 4.5 (43,813 ratings) | ||
3.3 3 — 4 | $44.49 $28.99 — $59.99 | 4.3 (12,001 ratings) | ||
2.6 2 — 7 | $49.99 | 4.6 (33,857 ratings) | ||
7.4 4 — 26 | $45.99 $45.98 — $45.99 | 4.5 (37,360 ratings) | ||
9.8 5 — 48 | $6.19 | 4.7 (91,890 ratings) | ||
9.5 5 — 13 | $30.45 $27.98 — $32.92 | 4.7 (153,025 ratings) | ||
10.2 7 — 18 | $52.1 $48.99 — $57 | 4.7 (105,783 ratings) | ||
14.1 10 — 21 | $16.2 $14.44 — $16.99 | 4.7 (11,479 ratings) | ||
15.6 6 — 28 | $32.74 $29.99 — $35.48 | 4.7 (40,817 ratings) | ||
7.1 5 — 8 | $21.87 $17.62 — $31.37 | 4.8 (54,662 ratings) |
Content Compliance
This analysis examines the brand's key content metrics-text, video, and image content-alongside the overall content score, providing insights to align with Amazon's standards and enhance listing effectiveness.
The values shown are median figures. The average title length across this brand is 159 characters, and the description length is 952 characters. Additionally, the average count of images and videos in the Amazon bestseller product listings for this brand is 8 images and 5 videos.
Title
Title Length
Title Score
No Special Characters
Proper Capitalization
Product Identification
Character Count
Spelling & Grammar
Proper Numerals
Content
Total Score
Description Length
Bullet Points
Bullet Average Length
Description Score
No Time-Sensitive Info
Spelling & Grammar
No HTML Tags
No Email Addresses
Product Details
Major Features
No Promotional Phrases
Has Enhanced Content
Images
Total Images
Graphics Images
Silo Images
Alternate Images
Lifestyle Images
Centered
No White Border
Full Bleed
Not Enlarged
Valid Dimensions
Has 360° Images
Videos
Total Videos
Has Videos
About Amazon Best Seller Category Reports
Our Amazon Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available amazon.com information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon or featured brands.
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