Amazon.com Bestseller Reports

Bestselling Tools & Home Improvement brands on Amazon in January 2026

Top Brands Distribution
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In January 2026, Amazon's bestseller list for the Tools & Home Improvement category showcased 195 unique products from 136 different brands. Top brands among the bestsellers included Ge (2 products, 1.0% share), Everydrop By Whirlpool (3 products, 1.5% share), and Ring (5 products, 2.6% share). The prices of these bestselling products ranged from $3.99 to $149.99, with an average price of $21.42. Most bestsellers were priced in the $4.00-$20.00 range.

195

Products

136

Brands

$21.42
$3.99$149.99

Average Price

Top Brands

Analyzing the leading brands, we see that Ge, featuring 2 unique products, offered bestsellers priced from $44.98 to $49.64, with an average price of $46.66. It held a 1.0% share of the bestseller list and garnered an average rating of 4.6 stars from 96K reviews. With a selection of 3 unique products, Everydrop By Whirlpool's bestsellers ranged in price from $37.65 to $59.80, averaging $46.68. The brand's share of the bestseller list was 1.5%, with an average rating of 4.7 stars based on 193K reviews. Ring captured a 2.6% share of the bestseller list with 5 unique products. Its bestsellers had prices ranging from $34.99 to $149.99, with an average of $86.06, and an average rating of 4.5 stars from 183K reviews.

BrandProductsShareAverage RankAverage PriceRatingReport
2
1.0%
10
421
$46.66
$44.98$49.64
4.6
(95,798 ratings)
3
1.5%
22.8
450
$46.68
$37.65$59.8
4.7
(192,628 ratings)
5
2.6%
41.7
7100
$86.06
$34.99$149.99
4.5
(182,569 ratings)
3
1.5%
13.5
523
$13.06
$9.49$16.99
4.6
(32,092 ratings)
4
2.0%
31.2
494
$11.33
$6.51$15.99
4.8
(112,657 ratings)
7
3.6%
35.3
9100
$36.13
$19.69$51.62
4.8
(585,438 ratings)
7
3.6%
46.5
295
$38.4
$32.48$45.98
4.6
(383,864 ratings)
1
0.5%
2.2
23
$16.49
$15.99$16.99
4.5
(48,796 ratings)
1
0.5%
6.7
323
$32.32
$31.22$34.97
4.7
(49,830 ratings)
9
4.6%
48.1
14100
$23.34
$15.76$32.49
4.7
(518,692 ratings)

Top Products

The highest-rated product has 4.8 stars, while the lowest has 4.0 stars. In terms of pricing, the most expensive product is $149.99, and the least expensive is $2.89.

Top-ranked products in this category are shown below, based on performance, pricing, and customer feedback. These Amazon bestsellers highlight shopper preferences and offer insight into what's succeeding on the digital shelf. The highest average rank is 2.2, and the lowest is 14.0. The highest-rated product has 4.7 stars, while the lowest is 4.4 stars. In terms of pricing, the highest is $99.99, and the lowest is $16.02.

ProductAverage RankAverage PriceRating
2.2
23
$16.49
$15.99$16.99
4.5
(48,796 ratings)
3.2
26
$33.22
$32.48$33.96
4.7
(154,724 ratings)
12.3
822
$99.99
4.6
(40,164 ratings)
5.9
49
$48.34
$47.04$49.64
4.5
(38,820 ratings)
6.2
49
$54.47
$52$59.8
4.7
(106,667 ratings)
6.7
323
$32.32
$31.22$34.97
4.7
(49,830 ratings)
9.5
519
$16.02
$14.44$16.99
4.7
(12,959 ratings)
10
713
$37.61
$36.5$38.55
4.7
(42,027 ratings)
9.5
814
$32.99
4.4
(94,066 ratings)
14
1121
$44.98
4.6
(56,978 ratings)

Content Compliance

Focusing on text, video, and image content, as well as the overall content score, this analysis guides the brand in meeting Amazon's content benchmarks and improving product visibility.

The values shown are median figures. The average title length across this brand is 155 characters, and the description length is 989 characters. Additionally, the average count of images and videos in the Amazon bestseller product listings for this brand is 8 images and 6 videos.


Title

Title Length

172characters (median)
Distribution of title character lengths. Longer bars indicate more products in that range.
32-64
1%
64-96
12%
96-128
13%
128-160
14%
160-192
38%
192-224
21%

Title Score

79/ 100
Distribution of title scores. Longer bars indicate more products in that range.
Histogram Distribution

No Special Characters

Title should not contain disallowed special characters
Compliance Distribution

Proper Capitalization

Title should use proper capitalization for words
Compliance Distribution

Product Identification

Title should include key product identifying information
Compliance Distribution

Character Count

Title should have an appropriate character count
Compliance Distribution

Spelling & Grammar

Title should have correct spelling and grammar
Compliance Distribution

Proper Numerals

Title should use numerals correctly
Compliance Distribution

Content

Total Score

58/ 100
Distribution of total scores. Longer bars indicate more products in that range.
Histogram Distribution

Description Length

529characters (median)
Distribution of description character lengths. Longer bars indicate more products in that range.
0-1415
81%
1415-2830
12%
2830-4245
3%
4245-5660
1%
5660-7075
4%

Bullet Points

5points (median)
Distribution of bullet point counts. Longer bars indicate more products in that range.
0-3
1%
3-6
73%
6-9
23%
9-12
3%
12-15
1%

Bullet Average Length

112.8characters (median)
Distribution of average bullet point character lengths. Longer bars indicate more products in that range.
0-60
13%
60-120
47%
120-180
27%
180-240
11%
240-300
2%
300-360
1%

Description Score

5/ 100
Distribution of description scores. Longer bars indicate more products in that range.
Histogram Distribution

No Time-Sensitive Info

Description should not contain time-sensitive information
Compliance Distribution

Spelling & Grammar

Description should have correct spelling and grammar
Compliance Distribution

No HTML Tags

Description should not contain HTML tags
Compliance Distribution

No Email Addresses

Description should not contain email addresses
Compliance Distribution

Product Details

Description should include dimensions, care, and warranty information
Compliance Distribution

Major Features

Description should highlight major product features
Compliance Distribution

No Promotional Phrases

Description should not contain promotional phrases
Compliance Distribution

Has Enhanced Content

Product should have enhanced content
Compliance Distribution

Images

Total Images

8images (median)
Distribution of total image counts. Longer bars indicate more products in that range.
3-6
4%
6-9
62%
9-12
29%
12-15
4%
15-18
2%

Graphics Images

4images (median)
Distribution of graphics image counts. Longer bars indicate more products in that range.
0-3
33%
3-6
42%
6-9
21%
9-12
3%
12-15
1%

Silo Images

1images (median)
Distribution of silo image counts. Longer bars indicate more products in that range.
0-2
72%
2-4
22%
4-6
5%
6-8
1%
8-10
1%

Alternate Images

7images (median)
Distribution of alternate image counts. Longer bars indicate more products in that range.
0-3
1%
3-6
19%
6-9
71%
9-12
6%
12-15
3%
15-18
1%

Lifestyle Images

2images (median)
Distribution of lifestyle image counts. Longer bars indicate more products in that range.
0-2
37%
2-4
38%
4-6
17%
6-8
7%

Centered

Product should be centered in the image
Compliance Distribution

No White Border

Image should not have a white border
Compliance Distribution

Full Bleed

Image should use full bleed (extend to edges)
Compliance Distribution

Not Enlarged

Image should not be artificially enlarged
Compliance Distribution

Valid Dimensions

Image should have valid pixel dimensions
Compliance Distribution

Has 360° Images

Product should have 360-degree images
Compliance Distribution

Videos

Total Videos

6videos (median)
Distribution of video counts. Longer bars indicate more products in that range.
0-2
14%
2-4
3%
4-6
2%
6-8
63%
8-10
18%

Has Videos

Product should have videos
Compliance Distribution

About Amazon Best Seller Category Reports

Our Amazon Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.

Disclaimer: Data on this page is based on publicly available amazon.com information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon or featured brands.