Bestselling Health & Personal Care brands on Amazon Germany in January 2026
In January 2026, Amazon Germany's bestseller list for the Health & Personal Care category showcased 225 unique products from 100 different brands. Top brands among the bestsellers included Natural Elements (17 products, 7.6% share), By Amazon (14 products, 6.2% share), and More Nutrition (7 products, 3.1% share). The prices of these bestselling products ranged from €0,65 to €71,95, with an average price of €19,68. Most bestsellers were priced in the €10,00-€20,00 range.
Products
Brands
Average Price
Top Brands
A closer look at the top brands reveals Natural Elements, featuring 17 unique products, offered bestsellers priced from €7,99 to €29,99, with an average price of €19,88. It held a 7.6% share of the bestseller list and garnered an average rating of 4.6 stars from 182K reviews. With a selection of 14 unique products, By Amazon's bestsellers ranged in price from €0,65 to €22,46, averaging €7,71. The brand's share of the bestseller list was 6.2%, with an average rating of 4.6 stars based on 116K reviews. More Nutrition captured a 3.1% share of the bestseller list with 7 unique products. Its bestsellers had prices ranging from €7,47 to €31,99, with an average of €18,83, and an average rating of 4.4 stars from 17K reviews.
Top Products
The highest-rated product has 4.9 stars, while the lowest has 3.9 stars. In terms of pricing, the most expensive product is €79,90, and the least expensive is €0,65.
Overall, the following are the highest-ranked products in the category, measured by performance, pricing, and customer feedback. As top Amazon Germany bestsellers, they show what resonates with shoppers and help brands spot what's working on the digital shelf. The highest average rank is 2.4, and the lowest is 16.1. The highest-rated product has 4.6 stars, while the lowest is 4.4 stars. In terms of pricing, the highest is €39,90, and the lowest is €3,12.
| Product | Average Rank | Average Price | Rating | |
|---|---|---|---|---|
9.8 1 — 38 | €13,87 €11,99 — €15,75 | 4.4 (9,667 ratings) | ||
2.8 1 — 5 | €29,95 | 4.5 (25,298 ratings) | ||
5 1 — 13 | €36,08 €31,66 — €38,9 | 4.6 (70,606 ratings) | ||
5.6 1 — 17 | €39,9 | 4.4 (38,029 ratings) | ||
6.7 4 — 11 | €3,12 €2,77 — €3,3 | 4.6 (10,932 ratings) | ||
7.1 1 — 12 | €36,99 €33,99 — €39,99 | 4.6 (18,316 ratings) | ||
7.6 1 — 13 | €20,69 €18,39 — €22,99 | 4.6 (9,156 ratings) | ||
16.1 6 — 49 | €21,8 €19,53 — €25,99 | 4.5 (12,829 ratings) | ||
2.4 1 — 4 | €4,08 €3,62 — €4,31 | 4.5 (14,677 ratings) | ||
8.4 1 — 14 | €26,24 €22,49 — €29,99 | 4.6 (15,988 ratings) |
About Amazon Germany Best Seller Category Reports
Our Amazon Germany Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available amazon.de information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon Germany or featured brands.
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