Amazon.de Bestseller Reports

Bestselling Health & Personal Care brands on Amazon Germany in September 2026

Top Brands Distribution
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In September 2026, Amazon Germany's bestseller list for the Health & Personal Care category showcased 225 unique products from 88 different brands. Top brands among the bestsellers included By Amazon (11 products, 4.9% share), Natural Elements (13 products, 5.8% share), and Oral-b (13 products, 5.8% share). The prices of these bestselling products ranged from €0,77 to €119,99, with an average price of €20,28. Most bestsellers were priced in the €1,00-€20,00 range.

225

Products

88

Brands

€20,28
€0,77 — €119,99

Average Price

Top Brands

A closer look at the top brands reveals By Amazon, featuring 11 unique products, offered bestsellers priced from €0,61 to €23,40, with an average price of €7,09. It held a 4.9% share of the bestseller list and garnered an average rating of 4.6 stars from 98K reviews. With a selection of 13 unique products, Natural Elements's bestsellers ranged in price from €14,99 to €39,99, averaging €23,64. The brand's share of the bestseller list was 5.8%, with an average rating of 4.5 stars based on 154K reviews. Oral-b captured a 5.8% share of the bestseller list with 13 unique products. Its bestsellers had prices ranging from €18,98 to €119,99, with an average of €56,15, and an average rating of 4.5 stars from 150K reviews.

BrandProductsShareAverage RankAverage PriceRatingReport
11
4.9%
33.9
1 — 100
€7,09
€0,61 — €23,4
4.6
(98,380 ratings)
13
5.8%
40.3
1 — 100
€23,64
€14,99 — €39,99
4.5
(153,954 ratings)
13
5.8%
42.3
1 — 99
€56,15
€18,98 — €119,99
4.5
(150,018 ratings)
3
1.3%
23.9
4 — 100
€16,45
€5,25 — €33,54
4.4
(4,330 ratings)
4
1.8%
37.7
5 — 98
€18,78
€14,9 — €24,9
4.6
(7,070 ratings)
21
9.3%
56.7
2 — 100
€39
€19,99 — €79,99
4.5
(150,753 ratings)
1
0.4%
5.1
3 — 7
€3,78
€3,61 — €3,95
4.3
(5,117 ratings)
8
3.6%
49.8
7 — 100
€23,38
€7,39 — €50,9
4.6
(45,545 ratings)
3
1.3%
42.9
3 — 99
€36,62
€29,95 — €39,95
4.6
(31,010 ratings)
1
0.4%
10.3
4 — 17
€40,66
€36,33 — €44,99
4.7
(20,072 ratings)

Top Products

The highest-rated product has 4.8 stars, while the lowest has 3.8 stars. In terms of pricing, the most expensive product is €119,99, and the least expensive is €0,61.

Top-ranked products in this category are shown below, based on performance, pricing, and customer feedback. These Amazon Germany bestsellers highlight shopper preferences and offer insight into what's succeeding on the digital shelf. The highest average rank is 1.3, and the lowest is 13.4. The highest-rated product has 4.7 stars, while the lowest is 4.3 stars. In terms of pricing, the highest is €40,66, and the lowest is €3,30.

ProductAverage RankAverage PriceRating
9.5
4 — 18
€12,53
€11,9 — €13,79
4.6
(2,141 ratings)
1.3
1 — 3
€4,75
€4,69 — €4,81
4.6
(20,152 ratings)
2.7
2 — 7
€3,3
4.6
(12,024 ratings)
5.1
3 — 7
€3,78
€3,61 — €3,95
4.3
(5,117 ratings)
7.4
1 — 10
€20,99
€17,99 — €23,99
4.6
(11,193 ratings)
8.4
2 — 18
€23,9
€23,72 — €24,07
4.6
(1,671 ratings)
7.8
3 — 16
€29,95
4.6
(3,998 ratings)
10.3
4 — 17
€40,66
€36,33 — €44,99
4.7
(20,072 ratings)
12.5
5 — 22
€18,41
€16,91 — €19,9
4.5
(2,230 ratings)
13.4
8 — 17
€26,24
€22,49 — €29,99
4.6
(18,298 ratings)

Methodology & Data Attribution

This monthly Amazon Germany Bestseller report is prepared by MetricsCart, a global provider of Digital Shelf Analytics solutions and e-commerce market research. The insights presented are derived from proprietary datasets synthesized from publicly available information across major retail platforms, including Amazon and Walmart. MetricsCart utilizes advanced data modeling to track market trends, price positioning, product listing content gaps, and SERP visibility, providing consumer brands with an objective analysis of their digital performance. This data is intended for informational purposes to help brands optimize their presence on the digital shelf.

Insights in this report were compiled by MetricsCart's data science team to provide transparency into the digital shelf performance of Health & Personal Care category on amazon.de.

Disclaimer: Data on this page is based on publicly available amazon.de information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon Germany or featured brands.