Bestselling Health & Personal Care brands on Amazon Germany in December 2025
In December 2025, Amazon Germany's bestseller list for the Health & Personal Care category showcased 247 unique products from 98 different brands. Top brands among the bestsellers included Oral-b (30 products, 12.2% share), Natural Elements (14 products, 5.7% share), and By Amazon (11 products, 4.5% share). The prices of these bestselling products ranged from €0,98 to €310,92, with an average price of €25,36. Most bestsellers were priced in the €1,00-€40,00 range.
Products
Brands
Average Price
Top Brands
A closer look at the top brands reveals Oral-b, featuring 30 unique products, offered bestsellers priced from €12,95 to €277,00, with an average price of €44,60. It held a 12.2% share of the bestseller list and garnered an average rating of 4.5 stars from 255K reviews. With a selection of 14 unique products, Natural Elements's bestsellers ranged in price from €9,99 to €29,99, averaging €18,71. The brand's share of the bestseller list was 5.7%, with an average rating of 4.6 stars based on 175K reviews. By Amazon captured a 4.5% share of the bestseller list with 11 unique products. Its bestsellers had prices ranging from €0,98 to €22,46, with an average of €7,96, and an average rating of 4.6 stars from 94K reviews.
Top Products
The highest-rated product has 4.8 stars, while the lowest has 3.9 stars. In terms of pricing, the most expensive product is €310,92, and the least expensive is €0,98.
Overall, the following are the highest-ranked products in the category, measured by performance, pricing, and customer feedback. As top Amazon Germany bestsellers, they show what resonates with shoppers and help brands spot what's working on the digital shelf. The highest average rank is 3.2, and the lowest is 18.8. The highest-rated product has 4.8 stars, while the lowest is 4.5 stars. In terms of pricing, the highest is €40,48, and the lowest is €3,30.
| Product | Average Rank | Average Price | Rating | |
|---|---|---|---|---|
3.6 1 — 18 | €4,31 | 4.5 (14,369 ratings) | ||
6 1 — 19 | €38,2 €36,81 — €39,58 | 4.6 (70,097 ratings) | ||
6.4 3 — 15 | €40,48 €37,99 — €42,97 | 4.6 (28,575 ratings) | ||
10.2 3 — 41 | €3,3 | 4.5 (10,750 ratings) | ||
10.6 3 — 21 | €21,74 €20,99 — €22,49 | 4.6 (15,563 ratings) | ||
10.4 5 — 16 | €35,29 €30,59 — €39,99 | 4.6 (17,883 ratings) | ||
11.5 4 — 38 | €10,79 €10,07 — €11,51 | 4.8 (9,193 ratings) | ||
12.4 4 — 19 | €18,39 | 4.6 (8,659 ratings) | ||
3.2 1 — 8 | €27,71 €25,46 — €29,95 | 4.5 (24,530 ratings) | ||
18.8 3 — 82 | €9 €8,99 — €9 | 4.5 (13,658 ratings) |
About Amazon Germany Best Seller Category Reports
Our Amazon Germany Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available amazon.de information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon Germany or featured brands.
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