Bestselling Jewellery brands on Amazon India in April 2025
In April 2025, Amazon India's bestseller list for the Jewellery category showcased 266 unique products from 74 different brands. Top brands among the bestsellers included Shining Diva (55 products, 20.7% share), Youbella (16 products, 6.0% share), and Zeneme (19 products, 7.1% share). The prices of these bestselling products ranged from ₹79 to ₹52,186, with an average price of ₹558. Most bestsellers were priced in the ₹79-₹5220 range.
Products
Brands
Average Price
Top Brands
A closer look at the top brands reveals Shining Diva, featuring 55 unique products, offered bestsellers priced from ₹207 to ₹599, with an average price of ₹326. It held a 20.7% share of the bestseller list and garnered an average rating of 4.0 stars from 45K reviews. With a selection of 16 unique products, Youbella's bestsellers ranged in price from ₹169 to ₹399, averaging ₹251. The brand's share of the bestseller list was 6.0%, with an average rating of 3.9 stars based on 53K reviews. Zeneme captured a 7.1% share of the bestseller list with 19 unique products. Its bestsellers had prices ranging from ₹254 to ₹749, with an average of ₹451, and an average rating of 4.1 stars from 17K reviews.
| Brand | Products | Share | Average Rank | Average Price | Rating | Report |
|---|---|---|---|---|---|---|
55 | 20.7% | 43.3 1 — 100 | ₹326 ₹207 — ₹599 | 4.0 (45,358 ratings) | ||
16 | 6.0% | 52.4 6 — 100 | ₹251 ₹169 — ₹399 | 3.9 (53,366 ratings) | ||
19 | 7.1% | 50.8 4 — 100 | ₹451 ₹254 — ₹749 | 4.1 (16,551 ratings) | ||
3 | 1.1% | 38.3 3 — 100 | ₹119 ₹94 — ₹181 | 3.8 (1,860 ratings) | ||
VIVivnits | 1 | 0.4% | 2.4 1 — 6 | ₹183 ₹178 — ₹198 | 4.1 (613 ratings) | |
4 | 1.5% | 25.1 3 — 90 | ₹598 ₹569 — ₹638 | 3.6 (174 ratings) | ||
MEMeenaz | 6 | 2.3% | 45.6 6 — 100 | ₹268 ₹182 — ₹499 | 4.1 (1,091 ratings) | |
13 | 4.9% | 54.1 1 — 100 | ₹259 ₹149 — ₹379 | 4.0 (4,355 ratings) | ||
12 | 4.5% | 55.6 12 — 100 | ₹278 ₹232 — ₹399 | 4.1 (9,853 ratings) | ||
6 | 2.3% | 44.9 11 — 100 | ₹8,288 ₹1,229 — ₹52,186 | 4.5 (6,267 ratings) |
Top Products
See below for the highest-ranked products in this category, evaluated by performance, pricing, and customer feedback. These top Amazon India bestsellers indicate popular shopper preferences and guide brands on effective digital shelf strategies.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
1.1 1 — 2 | ₹300 ₹299 — ₹320 | 3.7 (414 ratings) | |
2.4 1 — 6 | ₹183 ₹178 — ₹198 | 4.1 (613 ratings) | |
4.3 3 — 8 | ₹96 ₹94 — ₹107 | 3.8 (1,174 ratings) | |
5.6 2 — 17 | ₹297 ₹274 — ₹299 | 4.3 (1,019 ratings) | |
6.9 4 — 10 | ₹268 | 3.5 (680 ratings) | |
7.4 3 — 14 | ₹298 ₹285 — ₹300 | 4.5 (859 ratings) | |
12.1 6 — 27 | ₹299 ₹285 — ₹345 | 3.5 (250 ratings) | |
13 6 — 27 | ₹178 ₹169 — ₹205 | 3.9 (12,596 ratings) | |
8.6 4 — 13 | ₹286 ₹283 — ₹299 | 4.1 (434 ratings) | |
15 6 — 25 | ₹494 ₹475 — ₹506 | 4.0 (465 ratings) |
About Our Category Reports
Our Amazon India Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.