Bestselling Jewellery brands on Amazon India in August 2025
In August 2025, Amazon India's bestseller list for the Jewellery category showcased 370 unique products from 94 different brands. Top brands among the bestsellers included Riddhika Ventures (24 products, 6.5% share), Shining Diva (33 products, 8.9% share), and Ecraftindia (28 products, 7.6% share). The prices of these bestselling products ranged from ₹79 to ₹21,947, with an average price of ₹492. Most bestsellers were priced in the ₹79-₹2190 range.
Products
Brands
Average Price
Top Brands
Key insights into the top-performing brands include Riddhika Ventures, featuring 24 unique products, offered bestsellers priced from ₹79 to ₹199, with an average price of ₹126. It held a 6.5% share of the bestseller list and garnered an average rating of 4.2 stars from 15K reviews. With a selection of 33 unique products, Shining Diva's bestsellers ranged in price from ₹198 to ₹599, averaging ₹319. The brand's share of the bestseller list was 8.9%, with an average rating of 4.0 stars based on 42K reviews. Ecraftindia captured a 7.6% share of the bestseller list with 28 unique products. Its bestsellers had prices ranging from ₹99 to ₹303, with an average of ₹175, and an average rating of 4.2 stars from 3K reviews.
Top Products
These are the highest-ranked products in the category, measured by performance, pricing, and customer feedback. As top Amazon India bestsellers, they show what resonates with shoppers and help brands spot what's working on the digital shelf. The highest average rank is 2.7, and the lowest is 7.2. The highest-rated product has 4.2 stars, while the lowest is 4.0 stars. In terms of pricing, the highest is ₹221, and the lowest is ₹128.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
2.7 1 — 10 | ₹128 ₹118 — ₹132 | 4.1 (3,211 ratings) | |
5 1 — 22 | ₹221 ₹189 — ₹249 | 4.0 (6,609 ratings) | |
7.2 3 — 24 | ₹128 ₹127 — ₹129 | 4.2 (584 ratings) | |
10.4 3 — 38 | ₹123 ₹93 — ₹135 | 4.1 (6,322 ratings) | |
20.1 1 — 100 | ₹299 | 3.7 (809 ratings) | |
12.6 4 — 55 | ₹160 ₹129 — ₹199 | 4.2 (2,766 ratings) | |
16.4 3 — 89 | ₹599 | 3.7 (361 ratings) | |
10.4 2 — 41 | ₹599 | 3.7 (369 ratings) | |
19.4 6 — 87 | ₹182 ₹129 — ₹209 | 4.3 (259 ratings) | |
22.1 7 — 92 | ₹138 ₹132 — ₹140 | 4.0 (579 ratings) |
About Amazon India Best Seller Category Reports
Our Amazon India Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available amazon.in information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon India or featured brands.