Bestselling Jewellery brands on Amazon India in October 2025
In October 2025, Amazon India's bestseller list for the Jewellery category showcased 297 unique products from 68 different brands. Top brands among the bestsellers included Shining Diva (61 products, 20.5% share), Zeneme (22 products, 7.4% share), and Zaveri Pearls (38 products, 12.8% share). The prices of these bestselling products ranged from ₹94 to ₹132,733, with an average price of ₹1,458. Most bestsellers were priced in the ₹94-₹13270 range.
Products
Brands
Average Price
Top Brands
A closer look at the top brands reveals Shining Diva, featuring 61 unique products, offered bestsellers priced from ₹195 to ₹709, with an average price of ₹315. It held a 20.5% share of the bestseller list and garnered an average rating of 4.0 stars from 70K reviews. With a selection of 22 unique products, Zeneme's bestsellers ranged in price from ₹189 to ₹1,298, averaging ₹468. The brand's share of the bestseller list was 7.4%, with an average rating of 4.1 stars based on 16K reviews. Zaveri Pearls captured a 12.8% share of the bestseller list with 38 unique products. Its bestsellers had prices ranging from ₹163 to ₹899, with an average of ₹326, and an average rating of 4.0 stars from 31K reviews.
Top Products
These are the highest-ranked products in the category, measured by performance, pricing, and customer feedback. As top Amazon India bestsellers, they show what resonates with shoppers and help brands spot what's working on the digital shelf. The highest average rank is 1.5, and the lowest is 9.5. The highest-rated product has 3.8 stars, while the lowest is 3.6 stars. In terms of pricing, the highest is ₹590, and the lowest is ₹294.
| Product | Average Rank | Average Price | Rating | |
|---|---|---|---|---|
1.5 1 — 2 | ₹590 ₹549 — ₹629 | 3.8 (622 ratings) | ||
3.3 2 — 4 | ₹294 ₹279 — ₹299 | 3.8 (1,005 ratings) | ||
9.5 4 — 26 | ₹294 ₹279 — ₹299 | 3.6 (211 ratings) | ||
9.1 2 — 24 | ₹328 ₹290 — ₹349 | 4.1 (1,812 ratings) | ||
12.9 4 — 82 | ₹578 ₹539 — ₹599 | 3.9 (1,597 ratings) | ||
13.5 5 — 23 | ₹287 ₹279 — ₹299 | 4.3 (1,367 ratings) | ||
16.6 5 — 69 | ₹439 ₹429 — ₹474 | 4.2 (551 ratings) | ||
14.8 7 — 29 | ₹595 ₹549 — ₹599 | 3.9 (553 ratings) | ||
16.2 7 — 31 | ₹257 ₹242 — ₹269 | 3.7 (999 ratings) | ||
19.3 5 — 86 | ₹176 ₹169 — ₹199 | 3.9 (462 ratings) |
About Amazon India Best Seller Category Reports
Our Amazon India Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available amazon.in information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon India or featured brands.