Bestselling Jewellery brands on Amazon India in May 2026
In May 2026, Amazon India's bestseller list for the Jewellery category showcased 258 unique products from 79 different brands. Top brands among the bestsellers included Shining Diva (45 products, 17.4% share), Fashion Frill (8 products, 3.1% share), and Astrotalk (8 products, 3.1% share). The prices of these bestselling products ranged from ₹100.00 to ₹52,730.00, with an average price of ₹1,062.05. Most bestsellers were priced in the ₹100.00-₹5,270.00 range.
Products
Brands
Average Price
Top Brands
Analyzing the leading brands, we see that Shining Diva, featuring 45 unique products, offered bestsellers priced from ₹199.00 to ₹742.00, with an average price of ₹321.94. It held a 17.4% share of the bestseller list and garnered an average rating of 4.0 stars from 55K reviews. With a selection of 8 unique products, Fashion Frill's bestsellers ranged in price from ₹169.00 to ₹329.00, averaging ₹229.13. The brand's share of the bestseller list was 3.1%, with an average rating of 4.1 stars based on 5K reviews. Astrotalk captured a 3.1% share of the bestseller list with 8 unique products. Its bestsellers had prices ranging from ₹564.00 to ₹1,057.00, with an average of ₹787.50, and an average rating of 4.1 stars from 3K reviews.
Top Products
The highest-rated product has 5.0 stars, while the lowest has 1.0 stars. In terms of pricing, the most expensive product is ₹53,884.00, and the least expensive is ₹93.00.
Listed below are the top products in the category, evaluated by performance, price, and customer reviews. These Amazon India bestsellers reveal what's popular with shoppers and guide brands on digital shelf success. The highest average rank is 1.8, and the lowest is 12.7. The highest-rated product has 4.5 stars, while the lowest is 3.7 stars. In terms of pricing, the highest is ₹863.00, and the lowest is ₹157.39.
| Product | Average Rank | Average Price | Rating | |
|---|---|---|---|---|
1.8 1 — 5 | ₹288 ₹250 — ₹299 | 3.7 (724 ratings) | ||
3.4 1 — 7 | ₹157 ₹132 — ₹189 | 3.9 (13,313 ratings) | ||
3.7 2 — 6 | ₹287 ₹263 — ₹299 | 3.8 (1,685 ratings) | ||
5.1 1 — 20 | ₹285 ₹275 — ₹299 | 4.0 (399 ratings) | ||
6.5 4 — 11 | ₹674 ₹570 — ₹699 | 3.9 (1,418 ratings) | ||
7.3 3 — 18 | ₹863 ₹848 — ₹899 | 3.7 (436 ratings) | ||
9.3 4 — 19 | ₹290 ₹240 — ₹349 | 4.5 (1,448 ratings) | ||
10.9 4 — 19 | ₹212 ₹195 — ₹219 | 4.3 (680 ratings) | ||
11.9 5 — 20 | ₹296 ₹279 — ₹299 | 4.3 (1,575 ratings) | ||
12.7 7 — 19 | ₹286 ₹242 — ₹299 | 3.8 (1,313 ratings) |
Methodology & Data Attribution
This monthly Amazon India Bestseller report is prepared by MetricsCart, a global provider of Digital Shelf Analytics solutions and e-commerce market research. The insights presented are derived from proprietary datasets synthesized from publicly available information across major retail platforms, including Amazon and Walmart. MetricsCart utilizes advanced data modeling to track market trends, price positioning, product listing content gaps, and SERP visibility, providing consumer brands with an objective analysis of their digital performance. This data is intended for informational purposes to help brands optimize their presence on the digital shelf.
Insights in this report were compiled by MetricsCart's data science team to provide transparency into the digital shelf performance of Jewellery category on amazon.in.
Disclaimer: Data on this page is based on publicly available amazon.in information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon India or featured brands.
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