Bestselling Toys & Games brands on Amazon India in May 2025
In May 2025, Amazon India's bestseller list for the Toys & Games category showcased 228 unique products from 102 different brands. Top brands among the bestsellers included Storio (20 products, 8.8% share), Mattel Games (3 products, 1.3% share), and Lifelong (6 products, 2.6% share). The prices of these bestselling products ranged from ₹79 to ₹3,999, with an average price of ₹518. Most bestsellers were priced in the ₹79-₹400 range.
Products
Brands
Average Price
Top Brands
Key insights into the top-performing brands include Storio, featuring 20 unique products, offered bestsellers priced from ₹79 to ₹1,264, with an average price of ₹300. It held a 8.8% share of the bestseller list and garnered an average rating of 4.0 stars from 65K reviews. With a selection of 3 unique products, Mattel Games's bestsellers ranged in price from ₹119 to ₹239, averaging ₹179. The brand's share of the bestseller list was 1.3%, with an average rating of 4.5 stars based on 148K reviews. Lifelong captured a 2.6% share of the bestseller list with 6 unique products. Its bestsellers had prices ranging from ₹749 to ₹1,899, with an average of ₹1,244, and an average rating of 3.8 stars from 20K reviews.
| Brand | Products | Share | Average Rank | Average Price | Rating | Report |
|---|---|---|---|---|---|---|
20 | 8.8% | 38.5 4 — 99 | ₹300 ₹79 — ₹1,264 | 4.0 (64,569 ratings) | ||
3 | 1.3% | 8.1 1 — 26 | ₹179 ₹119 — ₹239 | 4.5 (147,574 ratings) | ||
LILifelong | 6 | 2.6% | 10.7 1 — 39 | ₹1,244 ₹749 — ₹1,899 | 3.8 (20,012 ratings) | |
3 | 1.3% | 11.2 2 — 44 | ₹222 ₹149 — ₹369 | 4.3 (2,980 ratings) | ||
POPopsugar | 1 | 0.4% | 4.9 3 — 6 | ₹1,153 ₹1,099 — ₹1,199 | 4.1 (3,189 ratings) | |
3 | 1.3% | 39.9 9 — 80 | ₹320 ₹186 — ₹389 | 3.7 (4,330 ratings) | ||
1 | 0.4% | 15.6 1 — 41 | ₹351 ₹349 — ₹371 | 4.1 (225 ratings) | ||
2 | 0.9% | 37.4 7 — 100 | ₹167 ₹143 — ₹179 | 4.2 (65,677 ratings) | ||
11 | 4.8% | 57.1 15 — 100 | ₹562 ₹242 — ₹999 | 3.9 (20,342 ratings) | ||
HOHotkei | 1 | 0.4% | 15 7 — 32 | ₹164 ₹163 — ₹164 | 3.5 (6,847 ratings) |
Top Products
Below are the highest-ranked products in this category, based on their performance, pricing, and customer feedback. These top Amazon India bestsellers represent the most popular choices among shoppers and help brands identify what's working on the digital shelf.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
2 1 — 4 | ₹141 ₹119 — ₹159 | 4.5 (83,774 ratings) | |
2.8 1 — 7 | ₹857 ₹749 — ₹949 | 3.9 (6,090 ratings) | |
3.4 2 — 6 | ₹158 ₹149 — ₹165 | 4.1 (2,298 ratings) | |
4.9 3 — 6 | ₹1,153 ₹1,099 — ₹1,199 | 4.1 (3,189 ratings) | |
5.5 1 — 10 | ₹239 | 4.5 (9,700 ratings) | |
7.3 4 — 9 | ₹174 ₹169 — ₹179 | 4.2 (1,771 ratings) | |
8.6 4 — 16 | ₹311 ₹279 — ₹339 | 4.0 (3,514 ratings) | |
15.6 1 — 41 | ₹351 ₹349 — ₹371 | 4.1 (225 ratings) | |
12.2 7 — 16 | ₹172 ₹169 — ₹179 | 4.3 (47,733 ratings) | |
15 7 — 32 | ₹164 ₹163 — ₹164 | 3.5 (6,847 ratings) |
About Our Category Reports
Our Amazon India Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.