Bestselling Toys & Games brands on Amazon India in April 2025
In April 2025, Amazon India's bestseller list for the Toys & Games category showcased 222 unique products from 96 different brands. Top brands among the bestsellers included Storio (19 products, 8.6% share), Mattel Games (3 products, 1.4% share), and Lifelong (5 products, 2.2% share). The prices of these bestselling products ranged from ₹87 to ₹3,599, with an average price of ₹533. Most bestsellers were priced in the ₹87-₹360 range.
Products
Brands
Average Price
Top Brands
A closer look at the top brands reveals Storio, featuring 19 unique products, offered bestsellers priced from ₹99 to ₹1,188, with an average price of ₹322. It held a 8.6% share of the bestseller list and garnered an average rating of 4.0 stars from 68K reviews. With a selection of 3 unique products, Mattel Games's bestsellers ranged in price from ₹140 to ₹270, averaging ₹202. The brand's share of the bestseller list was 1.4%, with an average rating of 4.5 stars based on 146K reviews. Lifelong captured a 2.2% share of the bestseller list with 5 unique products. Its bestsellers had prices ranging from ₹849 to ₹1,799, with an average of ₹1,394, and an average rating of 3.9 stars from 22K reviews.
| Brand | Products | Share | Average Rank | Average Price | Rating | Report |
|---|---|---|---|---|---|---|
19 | 8.6% | 46.8 1 — 100 | ₹322 ₹99 — ₹1,188 | 4.0 (67,620 ratings) | ||
3 | 1.4% | 15 2 — 49 | ₹202 ₹140 — ₹270 | 4.5 (146,272 ratings) | ||
LILifelong | 5 | 2.3% | 11.2 1 — 35 | ₹1,394 ₹849 — ₹1,799 | 3.9 (21,714 ratings) | |
5 | 2.3% | 25.6 1 — 80 | ₹252 ₹159 — ₹369 | 4.3 (4,899 ratings) | ||
GRGraphene | 4 | 1.8% | 36.7 8 — 84 | ₹244 ₹158 — ₹317 | 3.7 (11,103 ratings) | |
1 | 0.5% | 4.6 2 — 9 | ₹469 | 4.5 (430 ratings) | ||
POPopsugar | 3 | 1.4% | 27.9 4 — 100 | ₹1,074 ₹749 — ₹1,199 | 4.1 (3,662 ratings) | |
2 | 0.9% | 40 2 — 92 | ₹154 ₹142 — ₹169 | 4.2 (65,438 ratings) | ||
13 | 5.9% | 63.6 10 — 100 | ₹641 ₹243 — ₹999 | 3.9 (24,638 ratings) | ||
4 | 1.8% | 45.1 12 — 96 | ₹326 ₹189 — ₹500 | 3.7 (4,075 ratings) |
Top Products
See below for the highest-ranked products in this category, evaluated by performance, pricing, and customer feedback. These top Amazon India bestsellers indicate popular shopper preferences and guide brands on effective digital shelf strategies.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
4.6 2 — 9 | ₹469 | 4.5 (430 ratings) | |
5.8 1 — 13 | ₹179 ₹178 — ₹179 | 4.2 (1,657 ratings) | |
5.7 2 — 14 | ₹160 ₹140 — ₹179 | 4.5 (83,418 ratings) | |
6.2 4 — 8 | ₹1,199 | 4.2 (2,901 ratings) | |
2.9 1 — 11 | ₹163 ₹159 — ₹169 | 4.1 (2,123 ratings) | |
7.3 2 — 15 | ₹269 ₹269 — ₹270 | 4.5 (9,133 ratings) | |
8.1 2 — 13 | ₹163 ₹161 — ₹164 | 4.3 (47,532 ratings) | |
2.3 1 — 5 | ₹1,131 ₹1,099 — ₹1,279 | 3.9 (5,788 ratings) | |
16.7 1 — 30 | ₹371 | 4.1 (153 ratings) | |
15.9 7 — 41 | ₹337 ₹321 — ₹339 | 4.0 (3,281 ratings) |
About Our Category Reports
Our Amazon India Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.