Bestselling Toys & Games brands on Amazon India in February 2025
In February 2025, Amazon India's bestseller list for the Toys & Games category showcased 219 unique products from 96 different brands. Top brands among the bestsellers included Storio (16 products, 7.3% share), Lifelong (5 products, 2.3% share), and Puzzle Berry (1 product, 0.5% share). The prices of these bestselling products ranged from ₹89 to ₹3,599, with an average price of ₹526. Most bestsellers were priced in the ₹89-₹360 range.
Products
Brands
Average Price
Top Brands
Analyzing the leading brands, we see that Storio, featuring 16 unique products, offered bestsellers priced from ₹163 to ₹1,189, with an average price of ₹322. It held a 7.3% share of the bestseller list and garnered an average rating of 4.2 stars from 38K reviews. With a selection of 5 unique products, Lifelong's bestsellers ranged in price from ₹849 to ₹1,899, averaging ₹1,278. The brand's share of the bestseller list was 2.3%, with an average rating of 3.9 stars based on 19K reviews. Puzzle Berry captured a 0.5% share of the bestseller list with 1 unique product. Its bestsellers had prices ranging from ₹250 to ₹499, with an average of ₹364, and an average rating of 3.7 stars from 347 reviews.
| Brand | Products | Share | Average Rank | Average Price | Rating | Report |
|---|---|---|---|---|---|---|
16 | 7.3% | 36.4 1 — 100 | ₹322 ₹163 — ₹1,189 | 4.2 (37,694 ratings) | ||
LILifelong | 5 | 2.3% | 22.4 2 — 60 | ₹1,278 ₹849 — ₹1,899 | 3.9 (18,996 ratings) | |
1 | 0.5% | 1.9 1 — 4 | ₹364 ₹250 — ₹499 | 3.7 (347 ratings) | ||
3 | 1.4% | 5.4 1 — 17 | ₹561 ₹157 — ₹899 | 4.0 (88,392 ratings) | ||
1 | 0.5% | 5.5 2 — 10 | ₹170 ₹169 — ₹199 | 4.2 (1,799 ratings) | ||
13 | 5.9% | 53.7 16 — 99 | ₹546 ₹259 — ₹739 | 3.9 (35,022 ratings) | ||
MAMattel | 2 | 0.9% | 26.8 4 — 67 | ₹149 ₹127 — ₹191 | 4.5 (97,116 ratings) | |
9 | 4.1% | 47.5 2 — 100 | ₹509 ₹169 — ₹1,599 | 4.2 (30,942 ratings) | ||
NINiku | 2 | 0.9% | 35.7 3 — 93 | ₹355 ₹348 — ₹369 | 3.9 (1,637 ratings) | |
POPopsugar | 2 | 0.9% | 8.6 3 — 15 | ₹1,199 | 4.1 (4,573 ratings) |
Top Products
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
2.4 1 — 6 | ₹170 ₹163 — ₹179 | 4.3 (1,387 ratings) | |
1.9 1 — 4 | ₹364 ₹250 — ₹499 | 3.7 (347 ratings) | |
5.5 2 — 10 | ₹170 ₹169 — ₹199 | 4.2 (1,799 ratings) | |
6.2 3 — 10 | ₹322 ₹315 — ₹325 | 4.0 (2,987 ratings) | |
6.8 2 — 17 | ₹910 ₹849 — ₹999 | 3.9 (5,314 ratings) | |
12.9 2 — 57 | ₹184 ₹169 — ₹198 | 4.4 (12,933 ratings) | |
10.2 4 — 16 | ₹127 | 4.5 (44,122 ratings) | |
10.5 5 — 15 | ₹326 ₹319 — ₹329 | 3.7 (5,414 ratings) | |
13 10 — 18 | ₹466 ₹459 — ₹469 | 4.5 (194 ratings) | |
14.1 5 — 18 | ₹163 ₹163 — ₹167 | 4.3 (47,174 ratings) |