Bestselling Toys & Games brands on Amazon India in June 2025
In June 2025, Amazon India's bestseller list for the Toys & Games category showcased 184 unique products from 90 different brands. Top brands among the bestsellers included Mattel Games (3 products, 1.6% share), Storio (20 products, 10.9% share), and Lifelong (5 products, 2.7% share). The prices of these bestselling products ranged from ₹49 to ₹2,249, with an average price of ₹516. Most bestsellers were priced in the ₹220-₹440 range.
Products
Brands
Average Price
Top Brands
A closer look at the top brands reveals Mattel Games, featuring 3 unique products, offered bestsellers priced from ₹127 to ₹239, with an average price of ₹178. It held a 1.6% share of the bestseller list and garnered an average rating of 4.5 stars from 149K reviews. With a selection of 20 unique products, Storio's bestsellers ranged in price from ₹99 to ₹489, averaging ₹286. The brand's share of the bestseller list was 10.9%, with an average rating of 4.0 stars based on 72K reviews. Lifelong captured a 2.7% share of the bestseller list with 5 unique products. Its bestsellers had prices ranging from ₹949 to ₹1,399, with an average of ₹1,247, and an average rating of 3.9 stars from 27K reviews.
| Brand | Products | Share | Average Rank | Average Price | Rating | Report |
|---|---|---|---|---|---|---|
3 | 1.6% | 4.8 1 — 15 | ₹178 ₹127 — ₹239 | 4.5 (149,256 ratings) | ||
20 | 10.9% | 42.4 3 — 99 | ₹286 ₹99 — ₹489 | 4.0 (72,405 ratings) | ||
LILifelong | 5 | 2.7% | 6.7 1 — 20 | ₹1,247 ₹949 — ₹1,399 | 3.9 (27,306 ratings) | |
3 | 1.6% | 20.3 3 — 46 | ₹224 ₹165 — ₹298 | 4.3 (3,401 ratings) | ||
POPopsugar | 2 | 1.1% | 2.8 1 — 5 | ₹1,199 | 4.1 (6,918 ratings) | |
4 | 2.2% | 42.3 7 — 100 | ₹301 ₹173 — ₹389 | 3.8 (5,594 ratings) | ||
1 | 0.5% | 8.4 6 — 11 | ₹175 ₹169 — ₹179 | 4.3 (47,972 ratings) | ||
2 | 1.1% | 31.6 7 — 100 | ₹299 | 4.0 (4,845 ratings) | ||
7 | 3.8% | 61.8 11 — 99 | ₹262 ₹159 — ₹450 | 3.8 (8,227 ratings) | ||
MIMirana | 5 | 2.7% | 26.6 10 — 100 | ₹600 ₹439 — ₹698 | 4.0 (27,666 ratings) |
Top Products
Below are the highest-ranked products in this category, based on their performance, pricing, and customer feedback. These top Amazon India bestsellers represent the most popular choices among shoppers and help brands identify what's working on the digital shelf.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
2.8 1 — 8 | ₹149 ₹127 — ₹159 | 4.5 (84,176 ratings) | |
2.8 1 — 5 | ₹1,199 | 4.1 (3,505 ratings) | |
4.4 3 — 6 | ₹231 ₹225 — ₹239 | 4.5 (10,355 ratings) | |
6.5 3 — 10 | ₹177 ₹177 — ₹179 | 4.2 (1,942 ratings) | |
7.3 1 — 15 | ₹153 ₹140 — ₹159 | 4.5 (54,725 ratings) | |
8.3 3 — 22 | ₹165 | 4.1 (2,457 ratings) | |
8.4 6 — 11 | ₹175 ₹169 — ₹179 | 4.3 (47,972 ratings) | |
11.6 7 — 18 | ₹388 ₹388 — ₹389 | 3.6 (1,373 ratings) | |
12.3 7 — 21 | ₹299 | 4.1 (4,348 ratings) | |
14.6 9 — 21 | ₹164 | 3.5 (6,961 ratings) |
About Our Category Reports
Our Amazon India Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.