Bestselling Toys & Games brands on Amazon India in June 2026
In June 2026, Amazon India's bestseller list for the Toys & Games category showcased 200 unique products from 98 different brands. Top brands among the bestsellers included Storio (24 products, 12.0% share), Lifelong (5 products, 2.5% share), and Mattel Games (3 products, 1.5% share). The prices of these bestselling products ranged from ₹99.00 to ₹2,474.00, with an average price of ₹472.92. Most bestsellers were priced in the ₹240.00-₹480.00 range.
Products
Brands
Average Price
Top Brands
A closer look at the top brands reveals Storio, featuring 24 unique products, offered bestsellers priced from ₹99.00 to ₹1,155.00, with an average price of ₹441.38. It held a 12.0% share of the bestseller list and garnered an average rating of 3.9 stars from 62K reviews. With a selection of 5 unique products, Lifelong's bestsellers ranged in price from ₹266.49 to ₹1,299.00, averaging ₹961.29. The brand's share of the bestseller list was 2.5%, with an average rating of 4.0 stars based on 11K reviews. Mattel Games captured a 1.5% share of the bestseller list with 3 unique products. Its bestsellers had prices ranging from ₹109.00 to ₹208.00, with an average of ₹145.20, and an average rating of 4.5 stars from 170K reviews.
Top Products
The highest-rated product has 5.0 stars, while the lowest has 1.5 stars. In terms of pricing, the most expensive product is ₹2,474.00, and the least expensive is ₹99.00.
Overall, the following are the highest-ranked products in the category, measured by performance, pricing, and customer feedback. As top Amazon India bestsellers, they show what resonates with shoppers and help brands spot what's working on the digital shelf. The highest average rank is 1.3, and the lowest is 31.8. The highest-rated product has 4.5 stars, while the lowest is 3.8 stars. In terms of pricing, the highest is ₹1,224.00, and the lowest is ₹111.14.
| Product | Average Rank | Average Price | Rating | |
|---|---|---|---|---|
11.2 2 — 64 | ₹278 | 4.1 (1,080 ratings) | ||
1.3 1 — 3 | ₹171 ₹137 — ₹208 | 4.1 (32,863 ratings) | ||
3.1 2 — 5 | ₹899 | 4.1 (5,613 ratings) | ||
4.2 2 — 6 | ₹111 ₹109 — ₹115 | 4.5 (89,591 ratings) | ||
5.6 3 — 10 | ₹754 ₹754 — ₹754 | 3.8 (3,511 ratings) | ||
7.7 5 — 11 | ₹191 ₹189 — ₹208 | 4.5 (20,355 ratings) | ||
31.8 4 — 92 | ₹284 | 4.3 (1,088 ratings) | ||
9.3 5 — 14 | ₹206 ₹199 — ₹207 | 3.9 (2,598 ratings) | ||
10 4 — 21 | ₹1,124 ₹1,099 — ₹1,199 | 4.0 (7,603 ratings) | ||
11.4 5 — 20 | ₹1,224 ₹1,199 — ₹1,299 | 3.9 (2,622 ratings) |
Methodology & Data Attribution
This monthly Amazon India Bestseller report is prepared by MetricsCart, a global provider of Digital Shelf Analytics solutions and e-commerce market research. The insights presented are derived from proprietary datasets synthesized from publicly available information across major retail platforms, including Amazon and Walmart. MetricsCart utilizes advanced data modeling to track market trends, price positioning, product listing content gaps, and SERP visibility, providing consumer brands with an objective analysis of their digital performance. This data is intended for informational purposes to help brands optimize their presence on the digital shelf.
Insights in this report were compiled by MetricsCart's data science team to provide transparency into the digital shelf performance of Toys & Games category on amazon.in.
Disclaimer: Data on this page is based on publicly available amazon.in information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon India or featured brands.
What If You're Missing Something That's Costing You Sales?
With MetricsCart, track and analyze:
- Price movements
- Keyword trends
- MAP violations
- Product listing content
- Customer sentiment
Access everything across Amazon, Walmart, and every other marketplace in one unified view.
See what's powering your category or slowing your brand down and where you're losing revenue.