Bestselling Toys & Games brands on Amazon India in July 2025
In July 2025, Amazon India's bestseller list for the Toys & Games category showcased 208 unique products from 93 different brands. Top brands among the bestsellers included Storio (25 products, 12.0% share), Mattel Games (3 products, 1.4% share), and Lifelong (5 products, 2.4% share). The prices of these bestselling products ranged from ₹49 to ₹2,899, with an average price of ₹505. Most bestsellers were priced in the ₹49-₹290 range.
Products
Brands
Average Price
Top Brands
A closer look at the top brands reveals Storio, featuring 25 unique products, offered bestsellers priced from ₹99 to ₹699, with an average price of ₹272. It held a 12.0% share of the bestseller list and garnered an average rating of 4.1 stars from 73K reviews. With a selection of 3 unique products, Mattel Games's bestsellers ranged in price from ₹118 to ₹237, averaging ₹171. The brand's share of the bestseller list was 1.4%, with an average rating of 4.5 stars based on 151K reviews. Lifelong captured a 2.4% share of the bestseller list with 5 unique products. Its bestsellers had prices ranging from ₹699 to ₹1,399, with an average of ₹1,238, and an average rating of 3.9 stars from 30K reviews.
| Brand | Products | Share | Average Rank | Average Price | Rating | Report |
|---|---|---|---|---|---|---|
25 | 12.0% | 41.3 1 — 100 | ₹272 ₹99 — ₹699 | 4.1 (72,972 ratings) | ||
3 | 1.4% | 12.9 5 — 24 | ₹171 ₹118 — ₹237 | 4.5 (151,038 ratings) | ||
LILifelong | 5 | 2.4% | 8.8 1 — 37 | ₹1,238 ₹699 — ₹1,399 | 3.9 (29,514 ratings) | |
POPopsugar | 2 | 1.0% | 4.1 2 — 7 | ₹1,161 ₹999 — ₹1,199 | 4.1 (7,598 ratings) | |
4 | 1.9% | 37.1 2 — 92 | ₹238 ₹144 — ₹379 | 4.3 (4,565 ratings) | ||
1 | 0.5% | 6.7 3 — 13 | ₹299 ₹298 — ₹299 | 4.1 (4,580 ratings) | ||
FEFexme | 2 | 1.0% | 14.6 1 — 83 | ₹266 ₹250 — ₹299 | 4.7 (182 ratings) | |
4 | 1.9% | 41.6 10 — 99 | ₹319 ₹195 — ₹389 | 3.8 (6,154 ratings) | ||
9 | 4.3% | 58.8 8 — 100 | ₹567 ₹235 — ₹798 | 3.9 (20,550 ratings) | ||
KIKidsmate | 3 | 1.4% | 28.2 4 — 54 | ₹1,280 ₹699 — ₹1,698 | 4.1 (13,853 ratings) |
Top Products
These are the highest-ranked products in the category, measured by performance, pricing, and customer feedback. As top Amazon India bestsellers, they show what resonates with shoppers and help brands spot what's working on the digital shelf. The highest average rank is 5.1, and the lowest is 6.7. The highest-rated product has 4.2 stars, while the lowest is 3.7 stars. In terms of pricing, the highest is ₹306, and the lowest is ₹170.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
5.1 1 — 12 | ₹170 ₹163 — ₹179 | 4.2 (2,633 ratings) | |
5.3 1 — 11 | ₹306 ₹279 — ₹339 | 3.7 (6,989 ratings) | |
6.7 3 — 13 | ₹299 ₹298 — ₹299 | 4.1 (4,580 ratings) | |
7.2 2 — 15 | ₹164 ₹144 — ₹199 | 4.1 (2,759 ratings) | |
4.1 2 — 7 | ₹1,190 ₹1,099 — ₹1,199 | 4.1 (3,916 ratings) | |
9.1 5 — 14 | ₹224 ₹217 — ₹237 | 4.5 (11,142 ratings) | |
1.2 1 — 2 | ₹1,238 ₹948 — ₹1,279 | 4.0 (7,195 ratings) | |
13.6 6 — 25 | ₹645 ₹629 — ₹699 | 4.0 (8,680 ratings) | |
14.5 6 — 24 | ₹149 ₹119 — ₹159 | 4.5 (84,638 ratings) | |
14.9 10 — 28 | ₹369 ₹357 — ₹389 | 3.7 (1,596 ratings) |
About Amazon India Best Seller Category Reports
Our Amazon India Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available amazon.in information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon India or featured brands.