Bestselling Toys & Games brands on Amazon India in September 2025
In September 2025, Amazon India's bestseller list for the Toys & Games category showcased 209 unique products from 88 different brands. Top brands among the bestsellers included Storio (20 products, 9.6% share), Lifelong (5 products, 2.4% share), and Wembley (10 products, 4.8% share). The prices of these bestselling products ranged from ₹74 to ₹5,599, with an average price of ₹467. Most bestsellers were priced in the ₹74-₹560 range.
Products
Brands
Average Price
Top Brands
Key insights into the top-performing brands include Storio, featuring 20 unique products, offered bestsellers priced from ₹74 to ₹1,232, with an average price of ₹331. It held a 9.6% share of the bestseller list and garnered an average rating of 4.1 stars from 60K reviews. With a selection of 5 unique products, Lifelong's bestsellers ranged in price from ₹679 to ₹1,399, averaging ₹1,098. The brand's share of the bestseller list was 2.4%, with an average rating of 3.9 stars based on 35K reviews. Wembley captured a 4.8% share of the bestseller list with 10 unique products. Its bestsellers had prices ranging from ₹247 to ₹899, with an average of ₹594, and an average rating of 3.9 stars from 28K reviews.
| Brand | Products | Share | Average Rank | Average Price | Rating | Report |
|---|---|---|---|---|---|---|
20 | 9.6% | 38.8 3 — 100 | ₹331 ₹74 — ₹1,232 | 4.1 (59,556 ratings) | ||
LILifelong | 5 | 2.4% | 5.4 1 — 18 | ₹1,098 ₹679 — ₹1,399 | 3.9 (35,092 ratings) | |
10 | 4.8% | 42.4 6 — 100 | ₹594 ₹247 — ₹899 | 3.9 (27,618 ratings) | ||
12 | 5.7% | 52.4 6 — 100 | ₹268 ₹118 — ₹659 | 3.9 (13,235 ratings) | ||
KIKidsmate | 4 | 1.9% | 18.1 2 — 84 | ₹1,245 ₹498 — ₹1,698 | 4.1 (16,030 ratings) | |
3 | 1.4% | 28.2 8 — 73 | ₹164 ₹98 — ₹224 | 4.5 (154,451 ratings) | ||
BABabique | 3 | 1.4% | 1.6 1 — 4 | ₹140 ₹75 — ₹179 | 4.2 (86,876 ratings) | |
POPopsugar | 2 | 1.0% | 8.5 3 — 12 | ₹1,105 ₹899 — ₹1,199 | 4.1 (9,515 ratings) | |
2 | 1.0% | 45.3 9 — 99 | ₹296 ₹289 — ₹298 | 4.1 (5,631 ratings) | ||
VGVgrassp | 1 | 0.5% | 17 7 — 33 | ₹143 ₹129 — ₹149 | 3.8 (627 ratings) |
Top Products
Top-ranked products in this category are shown, based on performance, pricing, and customer feedback. These Amazon India bestsellers highlight shopper preferences and offer insight into what's succeeding on the digital shelf. The highest average rank is 6.0, and the lowest is 7.7. The highest-rated product has 4.2 stars, while the lowest is 3.7 stars. In terms of pricing, the highest is ₹279, and the lowest is ₹166.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
6 3 — 13 | ₹169 ₹152 — ₹176 | 4.2 (3,321 ratings) | |
7.7 3 — 65 | ₹166 ₹139 — ₹178 | 4.1 (1,120 ratings) | |
7.4 4 — 12 | ₹279 ₹215 — ₹291 | 3.7 (7,464 ratings) | |
10.7 6 — 18 | ₹767 ₹699 — ₹797 | 3.9 (2,112 ratings) | |
1.1 1 — 2 | ₹153 ₹127 — ₹169 | 4.2 (29,005 ratings) | |
4.6 3 — 6 | ₹275 | 4.3 (993 ratings) | |
12.3 7 — 26 | ₹1,598 ₹1,399 — ₹1,698 | 4.0 (5,891 ratings) | |
13.2 8 — 26 | ₹533 ₹499 — ₹547 | 4.1 (897 ratings) | |
13.4 9 — 24 | ₹295 ₹289 — ₹298 | 4.1 (5,041 ratings) | |
5.1 3 — 11 | ₹1,068 ₹999 — ₹1,099 | 3.8 (4,890 ratings) |
About Amazon India Best Seller Category Reports
Our Amazon India Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available amazon.in information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon India or featured brands.