Bestselling Toys & Games brands on Amazon India in August 2025
In August 2025, Amazon India's bestseller list for the Toys & Games category showcased 236 unique products from 91 different brands. Top brands among the bestsellers included Storio (21 products, 8.9% share), Lifelong (4 products, 1.7% share), and Mattel Games (3 products, 1.3% share). The prices of these bestselling products ranged from ₹80 to ₹2,399, with an average price of ₹536. Most bestsellers were priced in the ₹240-₹480 range.
Products
Brands
Average Price
Top Brands
Key insights into the top-performing brands include Storio, featuring 21 unique products, offered bestsellers priced from ₹139 to ₹1,186, with an average price of ₹279. It held a 8.9% share of the bestseller list and garnered an average rating of 4.0 stars from 54K reviews. With a selection of 4 unique products, Lifelong's bestsellers ranged in price from ₹699 to ₹1,899, averaging ₹1,242. The brand's share of the bestseller list was 1.7%, with an average rating of 3.9 stars based on 25K reviews. Mattel Games captured a 1.3% share of the bestseller list with 3 unique products. Its bestsellers had prices ranging from ₹77 to ₹227, with an average of ₹165, and an average rating of 4.5 stars from 151K reviews.
| Brand | Products | Share | Average Rank | Average Price | Rating | Report |
|---|---|---|---|---|---|---|
21 | 8.9% | 39 2 — 100 | ₹279 ₹139 — ₹1,186 | 4.0 (54,273 ratings) | ||
LILifelong | 4 | 1.7% | 14.1 1 — 42 | ₹1,242 ₹699 — ₹1,899 | 3.9 (24,956 ratings) | |
3 | 1.3% | 22 6 — 58 | ₹165 ₹77 — ₹227 | 4.5 (150,695 ratings) | ||
KIKidsmate | 2 | 0.8% | 13.3 2 — 28 | ₹1,306 ₹699 — ₹1,698 | 4.1 (10,470 ratings) | |
8 | 3.4% | 49.9 6 — 99 | ₹577 ₹235 — ₹797 | 3.9 (19,514 ratings) | ||
BABabique | 4 | 1.7% | 7 1 — 76 | ₹144 ₹80 — ₹179 | 4.2 (77,399 ratings) | |
16 | 6.8% | 31 1 — 99 | ₹572 ₹279 — ₹899 | 3.6 (24,283 ratings) | ||
POPopsugar | 2 | 0.8% | 6.8 3 — 11 | ₹1,182 ₹1,099 — ₹1,199 | 4.1 (8,821 ratings) | |
12 | 5.1% | 61.9 7 — 99 | ₹245 ₹129 — ₹459 | 4.0 (12,239 ratings) | ||
3 | 1.3% | 45.4 10 — 90 | ₹217 ₹144 — ₹355 | 4.2 (4,447 ratings) |
Top Products
Listed here are the top products in the category, evaluated by performance, price, and customer reviews. These Amazon India bestsellers reveal what's popular with shoppers and guide brands on digital shelf success. The highest average rank is 5.4, and the lowest is 7.0. The highest-rated product has 4.2 stars, while the lowest is 3.7 stars. In terms of pricing, the highest is ₹1,180, and the lowest is ₹173.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
5.4 3 — 8 | ₹173 ₹163 — ₹176 | 4.2 (2,939 ratings) | |
5.7 2 — 12 | ₹283 ₹215 — ₹339 | 3.7 (7,050 ratings) | |
7 3 — 11 | ₹1,180 ₹1,099 — ₹1,199 | 4.1 (4,391 ratings) | |
2.8 1 — 10 | ₹148 ₹121 — ₹169 | 4.2 (28,609 ratings) | |
10.5 6 — 18 | ₹222 ₹209 — ₹227 | 4.5 (9,717 ratings) | |
11.7 2 — 28 | ₹946 ₹699 — ₹996 | 4.2 (4,976 ratings) | |
14.2 6 — 25 | ₹786 ₹749 — ₹797 | 3.9 (1,910 ratings) | |
14.9 8 — 28 | ₹1,665 ₹1,499 — ₹1,698 | 4.0 (5,494 ratings) | |
2.2 1 — 6 | ₹855 ₹699 — ₹949 | 4.0 (7,742 ratings) | |
17.3 10 — 26 | ₹160 ₹144 — ₹165 | 4.1 (2,976 ratings) |
About Amazon India Best Seller Category Reports
Our Amazon India Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available amazon.in information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon India or featured brands.