Bestselling Toys & Games brands on Amazon India in January 2026
In January 2026, Amazon India's bestseller list for the Toys & Games category showcased 192 unique products from 80 different brands. Top brands among the bestsellers included Storio (20 products, 10.4% share), Lifelong (10 products, 5.2% share), and Wembley (6 products, 3.1% share). The prices of these bestselling products ranged from ₹109.00 to ₹5,334.84, with an average price of ₹533.18. Most bestsellers were priced in the ₹109.00-₹530.00 range.
Products
Brands
Average Price
Top Brands
Key insights into the top-performing brands include Storio, featuring 20 unique products, offered bestsellers priced from ₹126.00 to ₹1,287.00, with an average price of ₹407.01. It held a 10.4% share of the bestseller list and garnered an average rating of 4.0 stars from 62K reviews. With a selection of 10 unique products, Lifelong's bestsellers ranged in price from ₹657.00 to ₹1,699.00, averaging ₹1,002.06. The brand's share of the bestseller list was 5.2%, with an average rating of 4.0 stars based on 47K reviews. Wembley captured a 3.1% share of the bestseller list with 6 unique products. Its bestsellers had prices ranging from ₹215.00 to ₹809.00, with an average of ₹529.74, and an average rating of 3.9 stars from 21K reviews.
Top Products
The highest-rated product has 5.0 stars, while the lowest has 1.2 stars. In terms of pricing, the most expensive product is ₹5,334.84, and the least expensive is ₹99.00.
Overall, the following are the highest-ranked products in the category, measured by performance, pricing, and customer feedback. As top Amazon India bestsellers, they show what resonates with shoppers and help brands spot what's working on the digital shelf. The highest average rank is 1.3, and the lowest is 18.1. The highest-rated product has 4.5 stars, while the lowest is 3.8 stars. In terms of pricing, the highest is ₹1,170.03, and the lowest is ₹118.28.
| Product | Average Rank | Average Price | Rating | |
|---|---|---|---|---|
18.1 4 — 41 | ₹880 ₹699 — ₹949 | 4.1 (6,279 ratings) | ||
3.7 1 — 7 | ₹534 ₹532 — ₹548 | 4.0 (1,921 ratings) | ||
2 1 — 3 | ₹866 ₹699 — ₹899 | 4.0 (12,516 ratings) | ||
1.3 1 — 3 | ₹974 ₹799 — ₹1,099 | 4.0 (12,443 ratings) | ||
7.4 4 — 12 | ₹195 ₹186 — ₹226 | 3.8 (1,669 ratings) | ||
8.4 6 — 11 | ₹749 ₹699 — ₹809 | 3.9 (3,033 ratings) | ||
1.7 1 — 4 | ₹165 ₹147 — ₹189 | 4.2 (30,815 ratings) | ||
8.7 5 — 13 | ₹118 ₹104 — ₹149 | 4.5 (87,639 ratings) | ||
9.6 6 — 13 | ₹1,170 ₹1,079 — ₹1,199 | 4.0 (6,449 ratings) | ||
10.2 4 — 19 | ₹182 ₹179 — ₹208 | 4.5 (16,556 ratings) |
About Amazon India Best Seller Category Reports
Our Amazon India Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available amazon.in information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon India or featured brands.
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