Bestselling Toys & Games brands on Amazon India in October 2025
In October 2025, Amazon India's bestseller list for the Toys & Games category showcased 221 unique products from 82 different brands. Top brands among the bestsellers included Storio (21 products, 9.5% share), Lifelong (4 products, 1.8% share), and Mattel Games (3 products, 1.4% share). The prices of these bestselling products ranged from ₹79 to ₹2,238, with an average price of ₹533. Most bestsellers were priced in the ₹220-₹440 range.
Products
Brands
Average Price
Top Brands
Key insights into the top-performing brands include Storio, featuring 21 unique products, offered bestsellers priced from ₹74 to ₹1,129, with an average price of ₹320. It held a 9.5% share of the bestseller list and garnered an average rating of 4.0 stars from 74K reviews. With a selection of 4 unique products, Lifelong's bestsellers ranged in price from ₹679 to ₹1,699, averaging ₹1,087. The brand's share of the bestseller list was 1.8%, with an average rating of 3.9 stars based on 31K reviews. Mattel Games captured a 1.4% share of the bestseller list with 3 unique products. Its bestsellers had prices ranging from ₹98 to ₹181, with an average of ₹138, and an average rating of 4.5 stars from 156K reviews.
Top Products
These are the highest-ranked products in the category, measured by performance, pricing, and customer feedback. As top Amazon India bestsellers, they show what resonates with shoppers and help brands spot what's working on the digital shelf. The highest average rank is 1.4, and the lowest is 8.2. The highest-rated product has 4.2 stars, while the lowest is 4.0 stars. In terms of pricing, the highest is ₹838, and the lowest is ₹170.
| Product | Average Rank | Average Price | Rating | |
|---|---|---|---|---|
1.4 1 — 4 | ₹808 ₹679 — ₹949 | 4.0 (10,219 ratings) | ||
8.2 2 — 24 | ₹838 ₹679 — ₹949 | 4.1 (5,473 ratings) | ||
7.2 5 — 12 | ₹170 ₹149 — ₹199 | 4.2 (3,635 ratings) | ||
7.7 5 — 13 | ₹108 ₹98 — ₹149 | 4.5 (85,949 ratings) | ||
10.2 5 — 22 | ₹1,541 ₹1,399 — ₹1,649 | 3.9 (6,315 ratings) | ||
12.1 4 — 30 | ₹516 ₹499 — ₹546 | 4.1 (1,118 ratings) | ||
12.9 7 — 19 | ₹176 ₹159 — ₹181 | 4.5 (13,092 ratings) | ||
14 8 — 20 | ₹728 ₹699 — ₹795 | 3.9 (2,341 ratings) | ||
8.8 4 — 19 | ₹1,942 ₹1,923 — ₹2,053 | 4.6 (6,062 ratings) | ||
16 9 — 34 | ₹304 ₹270 — ₹339 | 3.7 (7,862 ratings) |
About Amazon India Best Seller Category Reports
Our Amazon India Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available amazon.in information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon India or featured brands.