Amazon.sa Bestseller Reports

Bestselling Toys brands on Amazon Saudi Arabia in May 2026

Top Brands Distribution
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In May 2026, Amazon Saudi Arabia's bestseller list for the Toys category showcased 366 unique products from 148 different brands. Top brands among the bestsellers included Intex (23 products, 6.3% share), Gemmicc (4 products, 1.1% share), and Lego (31 products, 8.5% share). The prices of these bestselling products ranged from SAR 1.83 to SAR 1,128.00, with an average price of SAR 77.88. Most bestsellers were priced in the SAR 2.00-SAR 120.00 range.

366

Products

148

Brands

SAR 77.88
SAR 1.83 — SAR 1,128

Average Price

Top Brands

Key insights into the top-performing brands include Intex, featuring 23 unique products, offered bestsellers priced from SAR 2.81 to SAR 403.97, with an average price of SAR 70.62. It held a 6.3% share of the bestseller list and garnered an average rating of 4.3 stars from 193K reviews. With a selection of 4 unique products, Gemmicc's bestsellers ranged in price from SAR 47.99 to SAR 169.99, averaging SAR 118.99. The brand's share of the bestseller list was 1.1%, with an average rating of 4.7 stars based on 10K reviews. Lego captured a 8.5% share of the bestseller list with 31 unique products. Its bestsellers had prices ranging from SAR 14.00 to SAR 716.23, with an average of SAR 142.82, and an average rating of 4.7 stars from 94K reviews.

BrandProductsShareAverage RankAverage PriceRatingReport
Intex
23
6.3%
41.6
2 — 100
SAR 70.62
SAR 2.81 — SAR 403.97
4.3
(192,805 ratings)
Gemmicc
4
1.1%
29.3
1 — 99
SAR 118.99
SAR 47.99 — SAR 169.99
4.7
(9,714 ratings)
Lego
31
8.5%
55.9
4 — 100
SAR 142.82
SAR 14 — SAR 716.23
4.7
(93,658 ratings)
Yll
2
0.6%
13.8
6 — 28
SAR 27.23
SAR 20.41 — SAR 34.5
3.7
(8,907 ratings)
Autoysur
16
4.4%
28.3
2 — 97
SAR 78.07
SAR 45.99 — SAR 179.98
4.0
(228 ratings)
Fun Moment
14
3.8%
49.2
2 — 100
SAR 15.94
SAR 8.3 — SAR 25.47
3.9
(1,581 ratings)
Supecaty
3
0.8%
15.7
3 — 100
SAR 49.99
SAR 34.98 — SAR 59.99
4.3
(508 ratings)
Pebira
1
0.3%
9.6
1 — 40
SAR 23.31
SAR 11.61 — SAR 35
4.2
(8,799 ratings)
Labymos
1
0.3%
7.5
2 — 18
SAR 15.85
SAR 15 — SAR 16.7
4.3
(103 ratings)
Beauenty
20
5.5%
52.4
14 — 100
SAR 84.48
SAR 45 — SAR 187.85
4.2
(2,354 ratings)

Top Products

The highest-rated product has 5.0 stars, while the lowest has 1.0 stars. In terms of pricing, the most expensive product is SAR 1,128.00, and the least expensive is SAR 1.83.

Top-ranked products in this category are shown below, based on performance, pricing, and customer feedback. These Amazon Saudi Arabia bestsellers highlight shopper preferences and offer insight into what's succeeding on the digital shelf. The highest average rank is 2.2, and the lowest is 14.5. The highest-rated product has 4.7 stars, while the lowest is 3.5 stars. In terms of pricing, the highest is SAR 147.25, and the lowest is SAR 7.95.

ProductAverage RankAverage PriceRating
GEGemmicc Magnetic Tiles Building Blocks for Kids, STEM Approved Educational Toys,3D Magnet Puzzles Stacking Blocks for Boys Girls,100 PCS Advanced Set with 2 Cars
2.2
1 — 6
SAR 125
SAR 110 — SAR 139.99
4.7
(5,672 ratings)
SOSoft Plastic Ocean Ball Toys - 50 Pieces
5.4
2 — 12
SAR 13.9
SAR 13.14 — SAR 14.65
4.2
(460 ratings)
3030 Pcs Pull Back Toy Cars & Planes Set with Storage Box, Mixed Vehicle Types - Sporty, 3+ Years Old Kids Boys Girls Gift
6.7
3 — 12
SAR 34.98
4.1
(201 ratings)
MOMontessori Toys for 1 to 3-Year-Old Boys Girls Toddlers, Wooden Sorting & Stacking Toys for Toddlers and Kids Preschool, Educational Toys, Color Recognition Stacker Shape Sorter, Learning Puzzles Gift
9.6
1 — 40
SAR 23.31
SAR 11.61 — SAR 35
4.2
(8,799 ratings)
LALabymos 36 Colors Plasticine DIY Plasticine for Children Education Super Light Clay Air Dry Clay Multi-color Modelling Clay Interactive Toy
7.5
2 — 18
SAR 15.85
SAR 15 — SAR 16.7
4.3
(103 ratings)
INIntex 59030 Beach Ball 24 Inch
8.8
2 — 22
SAR 7.95
4.4
(7,125 ratings)
INIntex Dinosaur Play Center Inflatable Swimming Pool, 249 cm x 191 cm x 109 cm Size
9.8
4 — 21
SAR 147.25
SAR 139.5 — SAR 155
4.1
(17,812 ratings)
YLYLL Karaoke Machine for Kids Adults, Portable Mini Bluetooth Speaker with Wireless Microphone, Most Popular Birthday Gifts Toys for Girls 3, 4, 5, 6, 7, 8, 9, 10, 11, 12+Year Old (lightpink)
11.1
6 — 17
SAR 22.7
SAR 20.41 — SAR 24.99
3.8
(5,226 ratings)
AUAUTOYSUR Inflatable Swimming Pool for Kids and Adults, Thickened Blow Up Family Swimming Kiddie Pool for Garden, Backyard, Family Summer Water Part (150 * 105 * 55cm-1)
10
2 — 33
SAR 79.99
SAR 79.98 — SAR 79.99
3.9
(33 ratings)
3636 Colors Plasticine DIY Plasticine for Children Education Super Light Clay Air Dry Clay Multi-color Modelling Clay Interactive Toy
14.5
8 — 25
SAR 17.34
SAR 17.29 — SAR 17.39
3.5
(145 ratings)

Methodology & Data Attribution

This monthly Amazon Saudi Arabia Bestseller report is prepared by MetricsCart, a global provider of Digital Shelf Analytics solutions and e-commerce market research. The insights presented are derived from proprietary datasets synthesized from publicly available information across major retail platforms, including Amazon and Walmart. MetricsCart utilizes advanced data modeling to track market trends, price positioning, product listing content gaps, and SERP visibility, providing consumer brands with an objective analysis of their digital performance. This data is intended for informational purposes to help brands optimize their presence on the digital shelf.

Insights in this report were compiled by MetricsCart's data science team to provide transparency into the digital shelf performance of Toys category on amazon.sa.

Disclaimer: Data on this page is based on publicly available amazon.sa information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon Saudi Arabia or featured brands.