Amazon.sa Bestseller Reports

Bestselling Toys brands on Amazon Saudi Arabia in July 2026

Top Brands Distribution
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In July 2026, Amazon Saudi Arabia's bestseller list for the Toys category showcased 353 unique products from 145 different brands. Top brands among the bestsellers included Intex (18 products, 5.1% share), Gemmicc (5 products, 1.4% share), and Fun Moment (14 products, 4.0% share). The prices of these bestselling products ranged from SAR 1.83 to SAR 1,079.51, with an average price of SAR 71.79. Most bestsellers were priced in the SAR 2.00-SAR 110.00 range.

353

Products

145

Brands

SAR 71.79
SAR 1.83 — SAR 1,079.51

Average Price

Top Brands

Key insights into the top-performing brands include Intex, featuring 18 unique products, offered bestsellers priced from SAR 5.00 to SAR 499.00, with an average price of SAR 90.92. It held a 5.1% share of the bestseller list and garnered an average rating of 4.3 stars from 159K reviews. With a selection of 5 unique products, Gemmicc's bestsellers ranged in price from SAR 40.76 to SAR 169.99, averaging SAR 106.85. The brand's share of the bestseller list was 1.4%, with an average rating of 4.7 stars based on 16K reviews. Fun Moment captured a 4.0% share of the bestseller list with 14 unique products. Its bestsellers had prices ranging from SAR 6.96 to SAR 89.62, with an average of SAR 21.72, and an average rating of 3.8 stars from 1K reviews.

BrandProductsShareAverage RankAverage PriceRatingReport
Intex
18
5.1%
36.3
2 — 100
SAR 90.92
SAR 5 — SAR 499
4.3
(159,229 ratings)
Gemmicc
5
1.4%
11.3
1 — 46
SAR 106.85
SAR 40.76 — SAR 169.99
4.7
(15,987 ratings)
Fun Moment
14
4.0%
41.2
3 — 95
SAR 21.72
SAR 6.96 — SAR 89.62
3.8
(1,447 ratings)
Lego
39
11.1%
59.7
6 — 100
SAR 173.85
SAR 37 — SAR 889
4.8
(143,745 ratings)
Neelabil
1
0.3%
5.1
2 — 13
SAR 19
3.7
(164 ratings)
Autoysur
10
2.8%
27.1
2 — 92
SAR 96.21
SAR 44.99 — SAR 199.99
3.5
(289 ratings)
Lyreh
1
0.3%
6.2
1 — 25
SAR 22.5
SAR 14.99 — SAR 30
3.9
(603 ratings)
Pebira
1
0.3%
6.4
1 — 28
SAR 12.9
4.3
(9,094 ratings)
Mozkkiz
1
0.3%
15.7
3 — 74
SAR 31.77
SAR 28.55 — SAR 34.99
2.6
(45 ratings)
Yll
3
0.8%
29.5
6 — 96
SAR 33.01
SAR 21.09 — SAR 39
3.6
(8,979 ratings)

Top Products

The highest-rated product has 5.0 stars, while the lowest has 1.0 stars. In terms of pricing, the most expensive product is SAR 1,079.51, and the least expensive is SAR 1.83.

Top-ranked products in this category are shown below, based on performance, pricing, and customer feedback. These Amazon Saudi Arabia bestsellers highlight shopper preferences and offer insight into what's succeeding on the digital shelf. The highest average rank is 1.0, and the lowest is 15.7. The highest-rated product has 4.7 stars, while the lowest is 2.6 stars. In terms of pricing, the highest is SAR 169.99, and the lowest is SAR 12.90.

ProductAverage RankAverage PriceRating
3636 Colors Plasticine DIY Plasticine for Children Education Super Light Air Dry Clay Multi-color Modelling Clay Interactive Toy
5.1
2 — 13
SAR 19
3.7
(164 ratings)
INIntex My Baby Float, Multi-Colour, 59574
5.4
2 — 12
SAR 16.58
SAR 16.15 — SAR 17
4.4
(549 ratings)
LYLyreh Butter Squeeze Toy, Butter Stick Toys Slow Growth Relax PU Material for Office School Anxiety Relief and Decompression (Light Yellow)
6.2
1 — 25
SAR 22.5
SAR 14.99 — SAR 30
3.9
(603 ratings)
MOMontessori Toys for 1 to 3-Year-Old Boys Girls Toddlers, Wooden Sorting & Stacking Toys for Toddlers and Kids Preschool, Educational Toys, Color Recognition Stacker Shape Sorter, Learning Puzzles Gift
6.4
1 — 28
SAR 12.9
4.3
(9,094 ratings)
GEGemmicc Magnetic Tiles, Deluxe 136 PCS Building Blocks Magnet Toys for Kids,3D Magnet Puzzles Stacking Blocks for Boys Girls,Huge Set with 2 Cars
7.6
1 — 21
SAR 169.99
4.7
(3,220 ratings)
SOSoft Plastic Ocean Ball Toys - 50 Pieces
10.8
3 — 30
SAR 13.45
SAR 12.24 — SAR 14.65
4.2
(491 ratings)
LALarge Fidget Toys Squishy Stress Cube - Giant Ice Cube Sensory Stress Ball for Children and Adults, Anti Stress Toy, Autism Fidget, Squishy Fidget Toys (Green, 1)
15.7
3 — 74
SAR 31.77
SAR 28.55 — SAR 34.99
2.6
(45 ratings)
YLYLL Karaoke Machine for Kids Adults, Portable Mini Bluetooth Speaker with Wireless Microphone, Most Popular Birthday Gifts Toys for Girls 3, 4, 5, 6, 7, 8, 9, 10, 11, 12+Year Old (lightpink)
14
6 — 23
SAR 22.04
SAR 21.09 — SAR 22.99
3.9
(1,315 ratings)
3030 Pcs Pull Back Toy Cars & Planes Set with Storage Box, Mixed Vehicle Types - Sporty, 3+ Years Old Kids Boys Girls Gift
14.8
6 — 31
SAR 36.99
SAR 34.98 — SAR 38.99
4.2
(217 ratings)
GEGemmicc 6 PCS Large Magnetic Tiles,Jumbo Magnet Base Plates,STEM Magnetic Building Blocks for Kids Boys Girls
1
SAR 49.99
4.7
(5,803 ratings)

Methodology & Data Attribution

This monthly Amazon Saudi Arabia Bestseller report is prepared by MetricsCart, a global provider of Digital Shelf Analytics solutions and e-commerce market research. The insights presented are derived from proprietary datasets synthesized from publicly available information across major retail platforms, including Amazon and Walmart. MetricsCart utilizes advanced data modeling to track market trends, price positioning, product listing content gaps, and SERP visibility, providing consumer brands with an objective analysis of their digital performance. This data is intended for informational purposes to help brands optimize their presence on the digital shelf.

Insights in this report were compiled by MetricsCart's data science team to provide transparency into the digital shelf performance of Toys category on amazon.sa.

Disclaimer: Data on this page is based on publicly available amazon.sa information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon Saudi Arabia or featured brands.