Amazon.sa Bestseller Reports

Bestselling Toys brands on Amazon Saudi Arabia in June 2026

Top Brands Distribution
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In June 2026, Amazon Saudi Arabia's bestseller list for the Toys category showcased 308 unique products from 131 different brands. Top brands among the bestsellers included Intex (23 products, 7.5% share), Lego (39 products, 12.7% share), and Gemmicc (3 products, 1.0% share). The prices of these bestselling products ranged from SAR 1.83 to SAR 1,079.51, with an average price of SAR 81.31. Most bestsellers were priced in the SAR 2.00-SAR 110.00 range.

308

Products

131

Brands

SAR 81.31
SAR 1.83 — SAR 1,079.51

Average Price

Top Brands

Key insights into the top-performing brands include Intex, featuring 23 unique products, offered bestsellers priced from SAR 5.00 to SAR 399.00, with an average price of SAR 66.26. It held a 7.5% share of the bestseller list and garnered an average rating of 4.3 stars from 250K reviews. With a selection of 39 unique products, Lego's bestsellers ranged in price from SAR 19.00 to SAR 839.00, averaging SAR 175.45. The brand's share of the bestseller list was 12.7%, with an average rating of 4.8 stars based on 120K reviews. Gemmicc captured a 1.0% share of the bestseller list with 3 unique products. Its bestsellers had prices ranging from SAR 110.00 to SAR 133.00, with an average of SAR 125.33, and an average rating of 4.7 stars from 9K reviews.

BrandProductsShareAverage RankAverage PriceRatingReport
Intex
23
7.5%
40.1
1 — 100
SAR 66.26
SAR 5 — SAR 399
4.3
(249,695 ratings)
Lego
39
12.7%
54.4
5 — 100
SAR 175.45
SAR 19 — SAR 839
4.8
(120,303 ratings)
Gemmicc
3
1.0%
20.7
1 — 91
SAR 125.33
SAR 110 — SAR 133
4.7
(9,407 ratings)
Autoysur
14
4.5%
26.2
2 — 100
SAR 85
SAR 45.99 — SAR 199.99
4.0
(293 ratings)
Fun Moment
11
3.6%
51.3
5 — 100
SAR 15.57
SAR 7 — SAR 28.25
4.3
(1,270 ratings)
Mozkkiz
1
0.3%
9.5
4 — 25
SAR 53.5
SAR 35 — SAR 72
2.8
(129 ratings)
Neelabil
2
0.7%
19.9
6 — 100
SAR 45.07
SAR 17.29 — SAR 72
3.5
(187 ratings)
Supecaty
3
1.0%
22
7 — 90
SAR 53.39
SAR 34.98 — SAR 69.99
4.5
(373 ratings)
Mingkids
1
0.3%
17.8
8 — 37
SAR 35
SAR 32 — SAR 38
4.6
(1,659 ratings)
Leapfrog
1
0.3%
25
1 — 100
SAR 232.73
4.2
(267 ratings)

Top Products

The highest-rated product has 5.0 stars, while the lowest has 2.1 stars. In terms of pricing, the most expensive product is SAR 1,459.89, and the least expensive is SAR 1.83.

Overall, the following are the highest-ranked products in the category, measured by performance, pricing, and customer feedback. As top Amazon Saudi Arabia bestsellers, they show what resonates with shoppers and help brands spot what's working on the digital shelf. The highest average rank is 1.2, and the lowest is 25.0. The highest-rated product has 4.7 stars, while the lowest is 2.8 stars. In terms of pricing, the highest is SAR 232.73, and the lowest is SAR 7.95.

ProductAverage RankAverage PriceRating
GEGemmicc Magnetic Tiles Building Blocks for Kids, STEM Approved Educational Toys,3D Magnet Puzzles Stacking Blocks for Boys Girls,100 PCS Advanced Set with 2 Cars
1.2
1 — 3
SAR 110
4.7
(5,758 ratings)
INIntex 59030 Beach Ball 24 Inch
10.3
1 — 81
SAR 7.95
4.4
(7,154 ratings)
LALarge Fidget Toys Squishy Stress Cube - Giant Ice Cube Sensory Stress Ball for Children and Adults, Anti Stress Toy, Autism Fidget, Squishy Fidget Toys (Green, 1)
9.5
4 — 25
SAR 53.5
SAR 35 — SAR 72
2.8
(129 ratings)
AUAUTOYSUR Inflatable Swimming Pool for Kids and Adults, Thickened Blow Up Family Swimming Kiddie Pool for Garden, Backyard, Family Summer Water Part(180 * 130 * 56cm-NEW)
3.6
2 — 5
SAR 94.47
3.8
(48 ratings)
SOSoft Plastic Ocean Ball Toys - 50 Pieces
14.5
5 — 66
SAR 13.45
SAR 12.24 — SAR 14.65
4.2
(472 ratings)
INIntex My Baby Float, Multi-Colour, 59574
13.6
8 — 21
SAR 16.04
SAR 15.93 — SAR 16.15
4.3
(544 ratings)
3636 Colors Plasticine DIY Plasticine for Children Education Super Light Air Dry Clay Multi-color Modelling Clay Interactive Toy
14.8
6 — 31
SAR 18.15
SAR 17.29 — SAR 19
3.5
(151 ratings)
3030 Pcs Pull Back Toy Cars & Planes Set with Storage Box, Mixed Vehicle Types - Sporty, 3+ Years Old Kids Boys Girls Gift
15.1
7 — 25
SAR 37.49
SAR 34.98 — SAR 39.99
4.1
(209 ratings)
MIMINGKIDS Montessori Shape Sorting Cubes for 1 Year Old, Toddler, Kid, 6 Pc Multi Sensory Shape, Baby Toys 12 Month
17.8
8 — 37
SAR 35
SAR 32 — SAR 38
4.6
(1,659 ratings)
LELeapFrog LeapMove, Educational Gaming Console, Motion-Based Learning, 25 Preloaded Games, For Ages 4-7 Years, English Version
25
1 — 100
SAR 232.73
4.2
(267 ratings)

Methodology & Data Attribution

This monthly Amazon Saudi Arabia Bestseller report is prepared by MetricsCart, a global provider of Digital Shelf Analytics solutions and e-commerce market research. The insights presented are derived from proprietary datasets synthesized from publicly available information across major retail platforms, including Amazon and Walmart. MetricsCart utilizes advanced data modeling to track market trends, price positioning, product listing content gaps, and SERP visibility, providing consumer brands with an objective analysis of their digital performance. This data is intended for informational purposes to help brands optimize their presence on the digital shelf.

Insights in this report were compiled by MetricsCart's data science team to provide transparency into the digital shelf performance of Toys category on amazon.sa.

Disclaimer: Data on this page is based on publicly available amazon.sa information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon Saudi Arabia or featured brands.