Bestselling Fashion brands on Amazon UAE in February 2026
In February 2026, Amazon UAE's bestseller list for the Fashion category showcased 653 unique products from 186 different brands. Top brands among the bestsellers included Joto (2 products, 0.3% share), Crz Yoga (35 products, 5.4% share), and Calvin Klein (9 products, 1.4% share). The prices of these bestselling products ranged from AED 1.00 to AED 539.90, with an average price of AED 61.60. Most bestsellers were priced in the AED 1.00-AED 60.00 range.
Products
Brands
Average Price
Top Brands
Key insights into the top-performing brands include Joto, featuring 2 unique products, offered bestsellers priced from AED 26.09 to AED 31.99, with an average price of AED 28.29. It held a 0.3% share of the bestseller list and garnered an average rating of 4.3 stars from 27K reviews. With a selection of 35 unique products, Crz Yoga's bestsellers ranged in price from AED 62.89 to AED 195.00, averaging AED 103.13. The brand's share of the bestseller list was 5.4%, with an average rating of 4.6 stars based on 192K reviews. Calvin Klein captured a 1.4% share of the bestseller list with 9 unique products. Its bestsellers had prices ranging from AED 109.00 to AED 129.00, with an average of AED 111.86, and an average rating of 4.2 stars from 384K reviews.
Top Products
The highest-rated product has 5.0 stars, while the lowest has 1.0 stars. In terms of pricing, the most expensive product is AED 539.90, and the least expensive is AED 1.00.
Overall, the following are the highest-ranked products in the category, measured by performance, pricing, and customer feedback. As top Amazon UAE bestsellers, they show what resonates with shoppers and help brands spot what's working on the digital shelf. The highest average rank is 1.4, and the lowest is 23.2. The highest-rated product has 4.6 stars, while the lowest is 4.0 stars. In terms of pricing, the highest is AED 177.00, and the lowest is AED 9.45.
| Product | Average Rank | Average Price | Rating | |
|---|---|---|---|---|
1.4 1 — 4 | AED 27.06 AED 26.09 — AED 28.99 | 4.3 (13,381 ratings) | ||
7 3 — 13 | AED 19.93 AED 19.93 — AED 19.94 | 4.4 (893 ratings) | ||
4.2 2 — 10 | AED 21 | 4.2 (911 ratings) | ||
9.6 4 — 23 | AED 48.38 | 4.6 (5,401 ratings) | ||
7.5 3 — 18 | AED 177 | 4.4 (48,455 ratings) | ||
16.2 7 — 39 | AED 49.99 | 4.2 (917 ratings) | ||
19.2 12 — 35 | AED 9.45 AED 8.42 — AED 11.5 | 4.6 (52 ratings) | ||
4.5 1 — 17 | AED 129 | 4.2 (56,528 ratings) | ||
17.6 7 — 40 | AED 14.39 | 4.0 (46 ratings) | ||
23.2 5 — 61 | AED 36.54 AED 29.88 — AED 39.87 | 4.3 (52 ratings) |
About Amazon UAE Best Seller Category Reports
Our Amazon UAE Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available amazon.ae information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon UAE or featured brands.
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