Bestselling Fashion brands on Amazon UAE in January 2026

In January 2026, Amazon UAE's bestseller list for the Fashion category showcased 426 unique products from 152 different brands. Top brands among the bestsellers included Casme (22 products, 5.2% share), Joto (2 products, 0.5% share), and Vagreez (2 products, 0.5% share). The prices of these bestselling products ranged from AED 1.00 to AED 485.00, with an average price of AED 50.63. Most bestsellers were priced in the AED 1.00-AED 50.00 range.
Products
Brands
Average Price
Top Brands
Analyzing the leading brands, we see that Casme, featuring 22 unique products, offered bestsellers priced from AED 27.87 to AED 48.99, with an average price of AED 38.58. It held a 5.2% share of the bestseller list and garnered an average rating of 3.7 stars from 353 reviews. With a selection of 2 unique products, Joto's bestsellers ranged in price from AED 25.99 to AED 31.99, averaging AED 27.31. The brand's share of the bestseller list was 0.5%, with an average rating of 4.3 stars based on 26K reviews. Vagreez captured a 0.5% share of the bestseller list with 2 unique products. Its bestsellers had prices ranging from AED 20.99 to AED 25.00, with an average of AED 22.03, and an average rating of 4.3 stars from 2K reviews.
Top Products
The highest-rated product has 5.0 stars, while the lowest has 2.6 stars. In terms of pricing, the most expensive product is AED 485.00, and the least expensive is AED 1.00.
Listed below are the top products in the category, evaluated by performance, price, and customer reviews. These Amazon UAE bestsellers reveal what's popular with shoppers and guide brands on digital shelf success. The highest average rank is 1.1, and the lowest is 25.1. The highest-rated product has 4.6 stars, while the lowest is 4.1 stars. In terms of pricing, the highest is AED 122.33, and the lowest is AED 20.95.
| Product | Average Rank | Average Price | Rating | |
|---|---|---|---|---|
1.1 1 — 2 | AED 26.84 AED 25.99 — AED 28.99 | 4.3 (13,270 ratings) | ||
2.4 2 — 4 | AED 22.06 AED 20.99 — AED 25 | 4.2 (903 ratings) | ||
11.1 3 — 31 | AED 20.95 AED 19.93 — AED 24.99 | 4.4 (875 ratings) | ||
12.3 7 — 24 | AED 49.99 | 4.2 (870 ratings) | ||
11.7 5 — 30 | AED 39.88 AED 39.87 — AED 39.88 | 4.2 (48 ratings) | ||
8.7 2 — 21 | AED 46 AED 44 — AED 50 | 4.3 (31 ratings) | ||
19.9 12 — 43 | AED 23.7 AED 22 — AED 24.8 | 4.1 (2,364 ratings) | ||
21.9 6 — 55 | AED 48.33 AED 47 — AED 50 | 4.6 (5,752 ratings) | ||
8.1 1 — 14 | AED 122.33 AED 109 — AED 129 | 4.2 (56,113 ratings) | ||
25.1 8 — 53 | AED 44.49 AED 41.99 — AED 47.99 | 4.2 (34 ratings) |
About Amazon UAE Best Seller Category Reports
Our Amazon UAE Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available amazon.ae information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon UAE or featured brands.
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