Amazon.ae Bestseller Reports

Bestselling Toys brands on Amazon UAE in September 2026

Top Brands Distribution
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In September 2026, Amazon UAE's bestseller list for the Toys category showcased 309 unique products from 141 different brands. Top brands among the bestsellers included Play-doh (3 products, 1.0% share), Maxi (10 products, 3.2% share), and Faber-castell (9 products, 2.9% share). The prices of these bestselling products ranged from AED 2.63 to AED 152.45, with an average price of AED 35.12. Most bestsellers were priced in the AED 20.00-AED 40.00 range.

309

Products

141

Brands

AED 35.12
AED 2.63 — AED 152.45

Average Price

Top Brands

Key insights into the top-performing brands include Play-doh, featuring 3 unique products, offered bestsellers priced from AED 13.60 to AED 42.92, with an average price of AED 28.24. It held a 1.0% share of the bestseller list and garnered an average rating of 4.6 stars from 22K reviews. With a selection of 10 unique products, Maxi's bestsellers ranged in price from AED 4.50 to AED 22.90, averaging AED 12.26. The brand's share of the bestseller list was 3.2%, with an average rating of 4.2 stars based on 764 reviews. Faber-castell captured a 2.9% share of the bestseller list with 9 unique products. Its bestsellers had prices ranging from AED 6.00 to AED 27.50, with an average of AED 12.43, and an average rating of 4.4 stars from 8K reviews.

BrandProductsShareAverage RankAverage PriceRatingReport
Play-doh
3
1.0%
16.5
1 — 88
AED 28.24
AED 13.6 — AED 42.92
4.6
(21,880 ratings)
Maxi
10
3.2%
39.4
1 — 100
AED 12.26
AED 4.5 — AED 22.9
4.2
(764 ratings)
Faber-castell
9
2.9%
41.2
4 — 100
AED 12.43
AED 6 — AED 27.5
4.4
(7,954 ratings)
Pebira
1
0.3%
5.3
1 — 21
AED 13.78
AED 13.45 — AED 14.1
4.4
(9,356 ratings)
Sky-touch
9
2.9%
56.7
9 — 98
AED 27.16
AED 8.1 — AED 65.6
4.2
(2,207 ratings)
Gemmicc
6
1.9%
42.7
8 — 97
AED 77.5
AED 33.64 — AED 118.98
4.7
(15,870 ratings)
Fun-here
2
0.7%
15.7
1 — 74
AED 12.76
AED 10.03 — AED 17
4.6
(10,597 ratings)
Mattel Games
3
1.0%
34.5
5 — 95
AED 20.92
AED 14.5 — AED 29.5
4.6
(149,263 ratings)
Veanz
2
0.7%
12.6
2 — 78
AED 29.9
4.2
(24 ratings)
Lyreh
1
0.3%
12.2
5 — 43
AED 13.6
AED 13.2 — AED 14
3.9
(887 ratings)

Top Products

The highest-rated product has 5.0 stars, while the lowest has 2.4 stars. In terms of pricing, the most expensive product is AED 152.45, and the least expensive is AED 2.63.

Listed below are the top products in the category, evaluated by performance, price, and customer reviews. These Amazon UAE bestsellers reveal what's popular with shoppers and guide brands on digital shelf success. The highest average rank is 5.3, and the lowest is 22.5. The highest-rated product has 4.6 stars, while the lowest is 2.6 stars. In terms of pricing, the highest is AED 49.00, and the lowest is AED 10.03.

ProductAverage RankAverage PriceRating
MOMontessori Toys for 1 to 3-Year-Old Boys Girls Toddlers, Wooden Sorting & Stacking Toys for Toddlers and Kids Preschool, Educational Toys, Color Recognition Stacker Shape Sorter, Learning Puzzles Gift
5.3
1 — 21
AED 13.78
AED 13.45 — AED 14.1
4.4
(9,356 ratings)
PLPlay-Doh 10 Pack Modeling Compound Case of Colors, 2-Ounce Cans, Kids Toys for 2 Years and Up, Arts and Crafts for Kids, Imagination Toys, Art and craft gifts
11.3
1 — 51
AED 35.95
AED 28.98 — AED 42.92
4.6
(5,468 ratings)
PLPlay-Doh Party Bag, 15 Mini Multi color Play Doh Cans for Kids Party Favors, Trick or Treat gift, Classroom Prizes, Toys for 2 Year Olds and Up, 1 Ounce Each
11.9
2 — 53
AED 31.48
AED 20.83 — AED 42.13
4.4
(15,891 ratings)
MAMaxi 2 Sided Dry Wipe Whiteboard A4 20X30Cm + 4Pc Whiteboard Colour Markers, Child Safe Non Toxic Inks+ 1Pc Dry Wipe Eraser, 2020 21
11.5
1 — 92
AED 18.72
AED 15 — AED 22.43
4.6
(244 ratings)
FUFun-Here 30 Pack Spring Rainbow Magic Fidget Stress Coil Mini Springs Bulk Toys For Party Favor Carnival Prize Birthday Goodie Bag Stuffers For Kids Boys Girls
11.3
1 — 74
AED 10.03
4.6
(5,297 ratings)
KOkotron Butter Squeeze Toy, Butter Stick Toys Slow Growth Relax PU Material for Office School Anxiety Relief and Decompression (Light Yellow)
12.2
5 — 43
AED 13.6
AED 13.2 — AED 14
3.9
(887 ratings)
MAMattel Games UNO: Classic Card Game, Multi, 8 x 3-3/4 x 81/100 in (42003)
17.7
5 — 36
AED 15
AED 14.5 — AED 15.5
4.5
(43,027 ratings)
1P1Pack Coconut Oil Squishy Stress Ball–Super Soft Handmade Slow Rising Fidget Toy,Cooling Sensory Squeeze Ball for Relaxation&Focus,Available in different colors and quantities (Blue, 2.36in)
9.1
2 — 22
AED 29.9
4.2
(12 ratings)
TATalking Flash Cards Learning Toys for Toddlers 1-6 Year Old,British English, 224 Words, Audible Educational Toys, Preschool Learning Resource Electronic Interactive Toy Birthday Gifts for Kids-Blue
22.5
6 — 84
AED 15.91
4.2
(148 ratings)
SCSchylling NeeDoh Nice Cube Squishy Sensory Fidget Toy, Assorted Colours, 5.7 cm, Stress Relief for Kids and Adults
21.8
5 — 61
AED 49
2.6
(13 ratings)

Methodology & Data Attribution

This monthly Amazon UAE Bestseller report is prepared by MetricsCart, a global provider of Digital Shelf Analytics solutions and e-commerce market research. The insights presented are derived from proprietary datasets synthesized from publicly available information across major retail platforms, including Amazon and Walmart. MetricsCart utilizes advanced data modeling to track market trends, price positioning, product listing content gaps, and SERP visibility, providing consumer brands with an objective analysis of their digital performance. This data is intended for informational purposes to help brands optimize their presence on the digital shelf.

Insights in this report were compiled by MetricsCart's data science team to provide transparency into the digital shelf performance of Toys category on amazon.ae.

Disclaimer: Data on this page is based on publicly available amazon.ae information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon UAE or featured brands.