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Ash K

Ash K

Co-Founder, MetricsCart

About

Ash Kaul is the Co-Founder of MetricsCart, a digital shelf analytics platform that helps brands uncover growth opportunities through actionable data on pricing, reviews, share of search, and retail media visibility.

With more than three decades of experience in retail, e-commerce, and analytics, Ash has built and scaled technology-driven solutions that empower consumer brands to make data-driven decisions.

Since founding MetricsCart in 2022, Ash has been instrumental in shaping the company’s vision, combining digital shelf intelligence with business storytelling to deliver insights that drive measurable impact for leading global brands.

He frequently writes and speaks about trends in e-commerce measurement, retail media efficiency, and the evolving role of AI in brand analytics.

Expertise:

Retail Media StrategyAI in E-CommerceDigital Shelf Analytics

Articles by Ash K

Google’s Universal Commerce Protocol: An Early Signal for Brands and Retailers
  • Thought Leadership
  • 8 minute read

Google’s Universal Commerce Protocol: An Early Signal for Brands and Retailers

Google’s Universal Commerce Protocol is not a feature announcement. It is a signal that shopping is moving from human-led interfaces to machine-mediated decisions, and brands that delay preparing for that shift will lose relevance before they notice the drop.