Studies reveal that over 70% of customers who read reviews are more likely to buy than those who don’t. That’s a massive game-changer! Reviews don’t just sell products; they sell trust and credibility and ensure customers that they are making the right decision.
If you’re selling on Walmart and your products aren’t getting those reviews, you’re leaving money on the table—plain and simple. This isn’t just about slapping a star rating on a page; it’s about owning the digital shelf.
Tracking reviews, keeping tabs on what’s being said, and trying to nudge customers toward leaving reviews can feel like a hustle. That’s why tools like e-commerce review analysis platforms are a need of the hour.
They don’t just help you stay on top of your game—they elevate it, giving you the data and insights to dominate the Walmart Marketplace.
In this blog, we will explore the strategies sellers can use to get reviews on Walmart.
Types of Walmart Reviews
Understanding the different types of reviews on Walmart is crucial for effectively managing and increasing them.
Native Reviews
Native reviews are those submitted directly by customers on Walmart.com. These reviews are from verified users and indicate actual post-purchase experiences. They help you build customer trust and credibility.
Syndicated Reviews
Syndicated reviews are imported from other platforms, such as your brand’s website, onto Walmart.com. This allows you to showcase existing positive feedback to a broader audience. Utilizing Walmart’s Review Syndication Program can help in displaying these reviews on your product listings.
Incentivized Reviews
Incentivized reviews are collected from customers by offering rewards in exchange for their feedback. Walmart’s Review Accelerator program facilitates this by encouraging customers to leave reviews in return for a modest incentive. It’s important to note that all incentivized reviews are clearly marked to maintain transparency.
Strategies to Increase Walmart Customer Reviews
Gathering customer reviews is critical for boosting your Walmart Marketplace sales. Below are some of the strategies brands can adopt to get reviews on Walmart and build trust with customers.
Send Email Follow-Ups
According to research by BrightLocal, 70% of customers will leave a review when asked, and email is one of the most direct ways to do so. Usually, when a customer completes a purchase, Walmart sends an email after three days requesting a review. However, most customers don’t add a review immediately after opening the product; they need more time to assess the item.
Therefore, brands need to send the email 7–9 days after the product is delivered. This ensures customers have had time to use the product. In addition, you should address the customer by name, refer to the product they purchased, and thank them for their business in the email.
Finally, you can include a CTA like “Share Your Feedback” that links directly to Walmart’s review submission page.
Syndicate Reviews for Your Website
If you already have a lot of reviews on your website, you can import them to your Walmart listings through the Review Syndication Program, thereby increasing the number of reviews of your product.
It is a free service designed to enhance your listings and allow customers to shop your products with confidence. It also boosts your average order volume and customer traffic, improving your listing quality score.
Incentivize Customers to Leave Reviews
Incentivized reviews are a fantastic way to encourage customer feedback while adhering to Walmart’s policies. The Walmart Review Accelerator Program allows sellers to offer a small incentive for a review.
With the Review Accelerator, Walmart.com customers are encouraged to share their honest feedback after buying an item that is enrolled in the program. In exchange, they receive a promo code that can be used toward their next purchase on Walmart Marketplace.
It encourages customers to add authentic reviews to your items, helping your business build trust with online shoppers and stand out.
Send Product Samples to Customers
Providing free product samples to customers is another strategy brands can adopt to get reviews on Walmart, especially for new products. For this, brands can partner with Walmart’s Spark Reviewer Program to identify suitable customers or influencers who fit their target demographic and distribute samples.
Once the trial period is completed, brands can request honest feedback.
Manage Your Negative Reviews Effectively
Handling negative reviews is essential for brand reputation management and improving customer trust. The first step in managing negative reviews is addressing the complaints immediately, preferably within 24–48 hours. You must acknowledge the issue, apologize, and offer a solution.
In addition, you should also look for patterns in negative reviews to identify areas where your product is falling short. Brands can leverage a review monitoring tool with advanced thematic analysis and customer sentiment analysis features to make this process easy.
Thematic review analysis helps to identify recurring issues by categorizing customer feedback, such as “fragile packaging” or “delayed delivery.” Meanwhile, sentiment analysis evaluates the tone and emotions behind customer reviews, whether positive, neutral, or negative. This helps prioritize critical reviews that require immediate attention.
Thus, when managed strategically, negative feedback becomes an opportunity to demonstrate exceptional customer service and improve your products.
Conclusion
Building up reviews on Walmart isn’t just a “nice-to-have” strategy; it’s the playbook for winning in e-commerce. Reviews are your social proof, your digital word of mouth, and your ticket to turning casual browsers into loyal customers.
So, don’t wait for reviews to appear magically; go after them, engage with your audience, and show your customers that their voice matters.
Combining it with a robust review monitoring platform like MetricsCart can further build your brand, boost your sales, and stay ahead of your competition.
Ready for Smarter Review Management?
FAQ
Encouraging customers to leave reviews can be achieved by sending personalized follow-up emails after purchase, participating in Walmart’s Review Accelerator program, and providing exceptional customer service that motivates customers to share their positive experiences.
Native reviews are those submitted directly by customers on Walmart.com, reflecting their experiences with the product. Syndicated reviews are imported from other platforms, such as your brand’s website, allowing you to showcase existing positive feedback on your Walmart product listings.
Yes, Walmart allows incentivized reviews through its Review Accelerator program, where customers are offered a small incentive in exchange for their feedback. All incentivized reviews are clearly marked to maintain transparency.
Yes, through Walmart’s Review Syndication Program, you can import reviews from your website to your Walmart product listings, enhancing your product’s credibility and providing potential customers with comprehensive feedback.
Reviews on Walmart’s platform do not need to come from someone who actually bought a product. However, verified purchasers are flagged with a green “Verified Purchase” label so that customers know their reviews are trustworthy. As a result, these reviews are the most valuable to customers.
