The Ultimate CPG Glossary

Blocking

Also called facing, zoning or fronting, a retail merchandizing concept where all products of the same brand are grouped together on the physical shelf.

Related Terms

Blocking

Also called facing, zoning or fronting, a retail merchandizing concept where all products of the same

Velocity Analysis

A method of analyzing sales data to identify products with high sales velocity. Velocity analysis helps

Consumer Decision Tree (CDT)

A visual representation of products groups and segments, and the specific questions a shopper is asking