Glossary /


Also called facing, zoning or fronting, a retail merchandizing concept where all products of the same brand are grouped together on the physical shelf.

Related Terms

Unplanned Out-of-Stocks

Instances where a product is unexpectedly unavailable for purchase, often resulting in lost sales and dissatisfied

Base Price

Also referred to as non-promoted price, it is the average price of an item across all


Refers to one of the distinct phases within a retail business’s lifecycle, encompassing its birth, growth,