Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
Gross Margin
The difference between the revenue generated from sales and the cost of goods sold, expressed as
Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
The difference between the revenue generated from sales and the cost of goods sold, expressed as
Represents the additional profit generated by a business as a result of increased sales volume. It
The index shows the level of brand’s performance for a category within a specific market.