Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
Brand Affinity
It is the level of positive association and emotional connection that consumers have with a particular
Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
It is the level of positive association and emotional connection that consumers have with a particular
Refers to one of the distinct phases within a retail business’s lifecycle, encompassing its birth, growth,
A specific version of a ‘master’ product that is differentiated by one or more attributes, such
A monthly catch-up on brand and category breakdowns. 1k+ subscribers and counting.
