Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
Category Development Index (CDI)
The index shows the level of brand’s performance for a category within a specific market.
Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
The index shows the level of brand’s performance for a category within a specific market.
Also known as secondary product placement, it is a retail strategy that places complementary products together
Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that