Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
Consumer Decision Tree (CDT)
A visual representation of products groups and segments, and the specific questions a shopper is asking
Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
A visual representation of products groups and segments, and the specific questions a shopper is asking
The variety of products that a retailer offers for sale to meet the diverse preferences and
A descriptive facet of a product that helps to specify, classify, and differentiate it within a