Brand Assessment

Brand Assessment

Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.

Related Terms

Grocery

A retail establishment primarily focused on selling a broad assortment of food products, encompassing items such

Markdown Pricing

A pricing strategy where retailers lower the prices of products to boost sales and manage inventory

Market Basket Analysis

A data mining tool used to identify patterns of items frequently purchased together by analyzing transaction