Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
Average Items Carried (AIC)
Average number of items that a retailer has within a category, brand or segment.
Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
Average number of items that a retailer has within a category, brand or segment.
A policy set by manufacturers dictating the lowest price at which retailers are allowed to advertise
Refers to the degree to which a promotional marketing campaign successfully achieves its intended objectives, such