Brand Assessment

Brand Assessment

Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.

Related Terms

Base Price

Also referred to as non-promoted price, it is the average price of an item across all

Horizontal Merchandizing

A retail display technique where products are arranged in a left-to-right manner along a horizontal plane.

Yield Management

A pricing strategy used to maximize revenue by varying prices based on demand and inventory levels.