Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
Repeat Purchase Rate (RPR)
Also referred to as Repeat Customer Rate, it is a metric that measures the percentage of
Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
Also referred to as Repeat Customer Rate, it is a metric that measures the percentage of
Forecast accuracy refers to the degree to which a forecast aligns with actual sales data, indicating
Refers to one of the distinct phases within a retail business’s lifecycle, encompassing its birth, growth,