Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
Base Price
Also referred to as non-promoted price, it is the average price of an item across all
Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
Also referred to as non-promoted price, it is the average price of an item across all
A pricing strategy where products are priced at a premium to signal superior quality and status,
When a brand improvises its existing image and communications while maintaining its core identity.