Brand Assessment

Brand Assessment

Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.

Related Terms

Velocity Analysis

A method of analyzing sales data to identify products with high sales velocity. Velocity analysis helps

Lifestage

Refers to one of the distinct phases within a retail business’s lifecycle, encompassing its birth, growth,

Cross Merchandising

Also known as secondary product placement, it is a retail strategy that places complementary products together