Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
Base Price
Also referred to as non-promoted price, it is the average price of an item across all
Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
Also referred to as non-promoted price, it is the average price of an item across all
A retail display technique where products are arranged in a left-to-right manner along a horizontal plane.
A pricing strategy used to maximize revenue by varying prices based on demand and inventory levels.