Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
Distributors’ Brand
A private label brand of a retailer.
Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
A private label brand of a retailer.
Includes the visual elements of a brand such as the logo, design, color that helps the
Refers to the physical volume of product sold at retail, standardized into a common unit relevant