Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
Kitting
A logistical technique involving the assembly and packaging of various related items together as a single
Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
A logistical technique involving the assembly and packaging of various related items together as a single
In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.
The difference between the revenue generated from sales and the cost of goods sold, expressed as