Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
Horizontal Merchandizing
A retail display technique where products are arranged in a left-to-right manner along a horizontal plane.
Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
A retail display technique where products are arranged in a left-to-right manner along a horizontal plane.
It includes the comprehensive strategies and practices retailers employ to promote and sell products to customers
Refers to the unique offering or key differentiations of the brand’s products for its customers.