Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
Markdown Pricing
A pricing strategy where retailers lower the prices of products to boost sales and manage inventory
Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
A pricing strategy where retailers lower the prices of products to boost sales and manage inventory
A consumer product without a widely recognized name or logo, often lacking extensive advertising compared to
Represents the portion of an industry’s total sales that is accounted for by a specific company