Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
Brand Affinity
It is the level of positive association and emotional connection that consumers have with a particular
Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
It is the level of positive association and emotional connection that consumers have with a particular
A pricing strategy used to maximize revenue by varying prices based on demand and inventory levels.
Refers to the financial return generated from online business activities relative to the cost invested in