About the Report: This report analyzes Amazon’s Jams, Jelly, and Preserves, analyzing its marketing strategy, pricing trends, and category dominance. For this study, we examined 31 categories, 179 brands, and 707 products on February 4, 2025.
Introduction
The global jams, jellies, and preserves market was valued at 1.87 billion dollars in 2024 and is projected to reach 2.61 billion dollars by 2031, growing at a CAGR of 4.3%.
As consumers lead increasingly busy lives, there’s a heightened demand for ready-to-eat products. Jams, jellies, and preserves brands on Amazon offer quick and easy options that require minimal preparation, making them popular choices for breakfasts and snacks.
Currently, products made from real fruits without artificial additives appeal to health-conscious consumers. Additionally, the market is witnessing a shift towards reduced sugar and fat content in these spreads, aligning with global health trends.
Beyond traditional uses, jams, jellies, and preserves are being incorporated into various culinary applications, including desserts, pastries, and savory dishes, enhancing their market appeal.
Highlights
- Bonne Maman is the leading jams, jelly, and preserves brand on Amazon, with 16 products.
- Jams Tasting | 6 Flavours (2.6 lbs) is the most expensive jams, jellies, and preserves product on Amazon, priced at $90.
- Snack Pack Sugar-Free Cherry Mixed Jelly is the most affordable jam, jellies, and preserves product on Amazon at $1.
- Jelly Belly JB Assorted Jelly Beans is the most reviewed product in this category, with 24.3 K reviews.
Bonne Maman and Green Jay Gourmet are the Leading Jams, Jellies, and Preserves Brands on Amazon
There are 179 jams, jellies, and preserves brands on Amazon. The leading brands under the Top 100 ranked products showcase a mix of affordable, mass-market options and premium, health-focused products. Brands with a more extensive product range tend to dominate the top 100 rankings, while premium brands charge higher prices for niche appeal.
Bonne Maman (16 products), Green Jay Gourmet (13), and Smucker’s (13) lead in terms of the number of products available in the top rankings. These brands appeal to a wide range of customers by offering variety and affordability while maintaining strong brand recognition.
Moreover, brands like Bonne Maman ($14), Smucker’s ($16), and Green Jay Gourmet ($18) strike a balance between affordability and quality, making them some of the most competitive options.
On the other hand, Chia Smash has the highest average price at $29 despite having only five products in the top 100. It is a niche brand that focuses on natural, high-quality ingredients and has a unique flavor profile, appealing to a health-conscious market.
Smuckers and Smoke Camp Crafts are the Top US Jams, Jellies, and Preserves Brands on Amazon
On Amazon, US brands offer the highest number of products in the Jams, Jellies, and Preserves category. They have 55 products listed, significantly higher than any other country. Moreover, the average rating is 5, indicating that US-based brands are not only widely available but also well-received by consumers.
Among US-origin brands in jams, jellies, and preserves, Smucker’s leads in volume, while brands like Stonewall Kitchen and Smoke Camp Crafts focus on premium pricing.
Smucker’s leads with 12 products in Amazon’s top rankings, significantly more than other US brands. Its average price of $19 suggests that it balances affordability and brand reputation, making it a preferred choice for mass-market consumers.
Bonne Maman ($6) and Crofters ($6) are the US jams, jellies, and preserves brands with the lowest average prices on Amazon, making them accessible to budget-conscious consumers.
On the other hand, Stonewall Kitchen has the highest average price on Amazon at $27 despite only offering two products. This suggests a premium gourmet positioning, using high-quality ingredients or unique recipes.
The Amazon rankings reflect a balance between mass appeal, premium branding, and niche specialization, shaping the competitive landscape of US jam brands.
Smoke Camp Crafts and Green Jay Gourmet are the Leading Amazon’s Sponsored Jams, Jellies, and Preserves Brands
MetricsCart data analysis reveals that the total number of products in the Top 100 Ranked Category is 124, distributed across 39 brands. This indicates that the market for jams, jellies, and preserves on Amazon is highly competitive, with multiple brands vying for top positions. However, 33 products in this list are sponsored products.
The top brands in Amazon’s sponsored jams, jellies, and preserves category highlight the importance of advertising investment. Smoke Camp Crafts leads with 14 sponsored products, followed by Green Jay Gourmet with 11.
Additionally, brands such as Bonne Maman and Skinnygirl (8 sponsored products each), along with Nature’s Hollow (5 sponsored products), are also using advertising to maintain a strong presence.
Other brands, including Chia Smash, Generic, Dolcientis, Fruitful Fair, Harry & David, and Sadaf, each have between 3 to 4 sponsored products, indicating a moderate but strategic investment in paid promotions.
The data suggests that brands investing in sponsorships gain a significant competitive advantage in Amazon rankings. With 33 out of 124 top-ranked products being sponsored, advertising plays a crucial role in driving product visibility.
However, only 12 brands are sponsoring products, which means a few key players dominate Amazon, potentially overshadowing smaller or organically ranked brands.
The jams, jellies, and preserves category on Amazon is a blend of paid and organic success strategies. Overall, this data highlights the importance of a multi-channel approach for success on Amazon.
Top 5 Jams, Jellies, and Preserves Products on Amazon
The ChocZero Keto Strawberry Fruit Spread (12 oz), priced at $9.49, is a keto-friendly, no-sugar-added option with 5,269 reviews and a 4.3-star rating. Despite not being a sponsored product, it is the #1 bestseller on Amazon.
Ranked #2, the Tiptree Lemon Curd (11 oz, 312g) from Wilkin & Sons Ltd. is a premium British spread available for $8.29. It has 11,563 reviews and a 4.5-star rating and achieved its position organically without sponsorship.
At #3, the Skinnygirl Sugar-Free Kosher Strawberry Preserves (10 oz) caters to health-conscious consumers, priced at $4.99, with 1,385 reviews and a 4.3-star rating, also securing its rank without paid promotions.
Among the top ten ranked products, several well-known brands consistently appear in the Top 10 list, indicating strong consumer preference:
- Bonne Maman (3 products) – A highly popular brand recognized for its traditional, premium-quality preserves.
- Stonewall Kitchen (3 products) – A gourmet brand known for unique flavors like Bourbon Bacon Jam and Wild Maine Blueberry Jam.
- Tiptree (3 products) – A premium brand with a strong reputation featuring products like Lemon Curd and Morello Cherry Preserve.
Jams Tasting and Polaner are the Most Expensive Jams, Jellies, and Preserves Products on Amazon
Based on the 707 products analyzed by MetrisCart, the average price of jams, jellies, and preserves products on Amazon is $17.24. However, there are some premium options available for customers.
Let’s examine the most expensive jams, jellies, and preserves on Amazon.
Jams Tasting | 6 Flavours (2.6 lbs), priced at $90, is the most expensive jams, jellies, and preserves product on Amazon. This premium assortment likely includes a variety of artisanal flavors, appealing to connoisseurs looking for a diverse tasting experience.
The Polaner Preserve Sugar-Free Strawberry (13.5 oz, Pack of 12) follows closely behind at $89, indicating a focus on health-conscious consumers seeking sugar-free alternatives without compromising on quality.
The Bonne Maman Grape Jam Preserves (60 mini jars, 1 oz each) is priced at $80, reflecting its high-end branding and premium packaging. Bonne Maman is a well-known brand associated with high-quality fruit preserves, and the inclusion of mini jars makes this product particularly suitable for gifting or travel convenience.
Snack Pack Sugar-Free Cherry Mixed Jelly is the Most Affordable Jam, Jellies, and Preserves Product on Amazon
At the lowest price point, the Snack Pack Sugar-Free Cherry Mixed Jelly (4 oz, 4-count snack cup) is available for just $1. This low price suggests that single-serving snack packs are the most economical choices, catering to on-the-go consumers and portion-controlled eating habits.
Following that, Ocean Spray Jellied Gluten-Free Cranberry Sauce and DALMATIA IMPORTS Mini Sour Cherry Spread are priced at $2.
Ocean Spray Jellied Gluten-Free Cranberry Sauce is an essential for Thanksgiving meals. It pairs well with turkey, sandwiches, and stuffing, and its gluten-free label makes it appealing to those with dietary restrictions.
Dalmatia Imports Mini Sour Cherry Spread is a gourmet fruit preserve in a mini jar, popular among those who enjoy cheese pairings, artisan breads, and European-style fruit spreads.
Despite being in the same price bracket, these products serve very different consumer groups. Ocean Spray targets traditional American households, while Dalmatia appeals to food connoisseurs looking for a premium experience in a small serving.
At the $3 price range, we see products like Skinnygirl Sugar-Free Kosher Preserves (Blackberry, 10 oz) and Smucker’s Strawberry Sugar-Free Fruit Spread (10 oz). The presence of multiple sugar-free options at this price point highlights the growing demand for health-conscious, low-calorie alternatives.
Jelly Belly 40-Flavor Assorted Jelly Beans is the Top Reviewed Jams, Jelly & Preserves on Amazon.
According to MetricsCart data analysis conducted in February 2025, the average rating of jams, jellies, and preserves brands on Amazon is 4.34 out of 813K reviews. Below is a section on the top reviewed jams, jellies, and preserves on Amazon.
This chart highlights the most reviewed jams, jellies, and preserves on Amazon, reflecting their popularity, customer satisfaction, and demand.
Jelly Belly 40 Assorted Jelly Beans have an impressive 24.3K reviews, making it the most reviewed product in this category. Unlike traditional fruit preserves, this product consists of assorted jelly bean flavors, appealing to both candy lovers and those seeking a fun, sweet treat. Its high review count suggests consistent consumer satisfaction and strong brand recognition.
Both the Tiptree Apricot Preserve and Tiptree Strawberry Preserve have 17.6K reviews, showing that Tiptree (Wilkin & Sons Ltd.) is a dominant brand in the jam and preserves category.
These preserves are known for their high-quality ingredients, rich flavors, and traditional production methods, making them a favorite among consumers. Their popularity indicates that customers trust premium, fruit-based spreads.
READ MORE | Want to Get New, High-Volume Reviews? Check out Do Review Recency and Volume Affect Sales? Everything You Need to Know
Conclusion
Amazon offers a wide variety of jams, jellies, and preserves, catering to different price points, dietary needs, and taste preferences. While classic brands like Tiptree and Smucker’s continue to dominate, the growing trend of sugar-free and gourmet specialty spreads signals a shift in consumer behavior toward health-conscious and premium products.
High-ranking brands leverage strong customer engagement, strategic pricing, and effective Amazon SEO to maintain visibility and sales momentum.
Data-driven decision-making is key for brands aiming to grow in e-commerce. Understanding pricing trends, customer reviews, and category dynamics enables brands to optimize product positioning. MetricsCart delivers actionable insights that help brands refine strategies, enhance competitiveness, and drive sustained growth in an ever-evolving digital marketplace.
Disclaimer: MetricsCart is the exclusive owner of data used in the Digital Shelf Insights reports. Any kind of third-party usage entails due credit to the source material.
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