About the Report: This report provides an in-depth analysis of 969 laundry products on Walmart in October. It analyzes the various popular laundry products, top brands, and sellers on Walmart.
Introduction
Laundry products are one of the most popular sections in the CPG category. Every household has its own personalized laundry and hygiene requirements. Whether it’s severe stains or routine washes, a great detergent delivers fresh, clean results while being kind to your fabrics and skin.
During COVID-19, the laundry industry has seen unprecedented growth, with customers using more laundry products because of an increased sense of hygiene. However, in the past couple of years, sales have come down when compared to pandemic sales figures.
Brands that sell laundry products on major online retailers like Walmart face a highly competitive environment. Experts at MetricsCart have uncovered valuable insights about the best Laundry Supplies on Walmart.
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New Washing Trends & Most Popular Laundry Products on Walmart
With inflation affecting general sales in the laundry industry, brands are looking to offer more economical products to customers.
Following this trend, more customers are switching to cold water washing. This provides various benefits over traditional washing methods, such as:
- It saves energy and water
- Clothes fade less and last longer
- Safer for delicate fabrics like silk, lace, etc.
Most consumers shop for laundry products that offer quality and superior cleaning abilities within an affordable price range. Walmart offers various products in this category so that consumers have the freedom to choose products according to their needs and convenience.
Snuggle SuperFresh Original LFS 6/42. Eight oz. is the most popular laundry product on Walmart, with a weekly sales of 3500. It is followed by ARM & HAMMER Plus OxiClean Odor Blasters Liquid Laundry Detergent, Fresh Burst, 166.5 fl oz, 128 Loads and Downy Unstopables Laundry Scent Booster Beads, Fresh Scent, 24 oz., with both of them having a weekly sales count of 3000 each.
Most Expensive Laundry Products on Walmart
According to MetricsCart experts, the most expensive laundry product on Walmart is Liquid Laundry Detergent, Mountain Breeze, five gals, priced at $144.8.
Other products like Orleans Home Fragrance Nu Wash Fine Laundry Detergent- Orleans No. 9-128 Fl oz prices at $98.65, and Ivory Gentle Aloe Scent Laundry Detergent, Designed for Sensitive Skin, 154 fl oz, 107 loads priced at $78.95 are also among the most expensive laundry products on Walmart.
Luxury laundry solutions are also preferred among customers who prefer premium washing experiences, and this can also depend on the kind of fabrics that require ultra-care washing. For either of these purposes, Walmart offers a variety of products for consumers.
Consumers Prefer Economic Laundry Products on Walmart
Most of the laundry products sold on Walmart (229 products) are in the price range of $10 to $15. This points to the fact that the majority of consumers prefer economic shopping in laundry products on Walmart.
Being CPG products, consumers use these on a regular basis, and this would explain their economic choices, especially within the context of inflation in the US.
Best Selling Laundry Brands on Walmart
According to Statista Insights, the US laundry market in 2024 is projected to have a revenue of $15.84 billion, which is one of the highest compared to other countries. There has also been a rise in demand for eco-friendly laundry products and washing methods as more consumers are switching to an eco-conscious outlook.
Tide is the most popular laundry care brand on Walmart, and it has over 286 products. With a marginal difference of over 100 products with the second-ranking brand Gain (102 products), Tide commands a dominating presence on the Walmart laundry care category.
During the analysis period of October, Tide had a weekly sales figure of 54,500 units, with others like Gain, ARM & HAMMER following at 31,800 and 28,200, respectively.
Popular Tide Products on Walmart
Tide is one of the best laundry detergent brands in the US, and it is owned by Procter & Gamble. Tide Liquid Laundry Detergent, Original, 100 Loads, 132 Fl oz., HE Compatible is the top-selling Tide product at Walmart, with 3000 weekly sales in October.
The second place with 2000 weekly sales is shared by Tide Free & Gentle Liquid Detergent, 64 Loads, 84 fl oz., and Tide Liquid Laundry Detergent, Original, 25 Loads, 34 fl oz, HE Compatible.
Top Sellers of Laundry Products on Walmart
Walmart.com is leading among the sellers with over 585 products, and it surpasses others with a huge margin in the laundry products category.
Sellers like Yogus, PARKS, AND COMPANY, etc., are far behind Walmart.com, offering just 21 and 14 products, respectively.
Great Discounts Does Not Guarantee Sales on Walmart
Discounts are an integral part of laundry product shopping, and Walmart is also known for its EDLP strategy, which offers products at a lower price than its competitors. However, offering higher discounts doesn’t guarantee more sales, as customers shopping in this category have strong brand preferences and loyal choices.
Tiab offers the highest discount of 81%, followed by Nefoso, Xcleen, Bimzuc, and Voguev, offering 60%, 51%, 50.9%, and 36.5%, respectively.
However, even with a high discount, Tiab only manages to sell around 15,000 products weekly compared to Tide, which doesn’t offer any significant discounts.
On the seller side, KRL Enterprises, LLC offers the highest average discount of 78% throughout their laundry product offerings. They are closely followed by Izzy Products and NefosoDriect, with average discounts of 67% and 60%, respectively.
This shows that while sellers and brands do offer attractive discounts, most consumers prefer to go with tried and tested products in the laundry category that have greater brand recognition and quality.
Ratings and Reviews of Laundry Products on Walmart
Consumer preferences can be measured by analyzing ratings and reviews on Walmart. This shows the popularity of a product or brand and whether it has struck the right balance of quality and branding.
Tide has the highest number of reviews at 1123775, followed by Gain, having 636959, and ARM & HAMMER, with 595124 reviews. When it comes to ratings, Tide has an average rating of 4.7, and Gain has 4.65.
Most of the products with high reviews have a high average rating ranging from 4.5 to 4.7. This shows that consumers are satisfied with the use of these products, and hence, they are staying popular among Walmart laundry products.
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Conclusion
Walmart stands out as a leading destination for a wide variety of laundry products and brands, catering to the diverse needs of consumers. From high-performing detergents and stain removers to eco-friendly options and fabric softeners, the platform offers solutions for every household.
For brands operating on Walmart, this presents immense opportunities to connect with shoppers but also poses significant challenges in maintaining visibility, competitiveness, and customer loyalty.
It is pivotal to adopt a data-driven approach to understand consumer behavior, optimize product content, and monitor performance. This is where digital shelf analytics software becomes invaluable. Tools like MetricsCart enable brands to track their rankings, refine their pricing strategies, and respond effectively to competitors in real time.
Disclaimer: MetricsCart is the exclusive owner of data used in the Digital Shelf Insights reports. Any kind of third-party usage entails due credit to the source material.
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