Buy-box price is 60.0% below MSRP and a 2P seller controls the listing
The 2026 New AIRFIRE Air Purifier for Home up to 1600 Sq.ft, HEPA Air Purifiers for Allergies and Asthma Bedroom Pet Wildfire, AP201 was tracked for 22 day(s). During this period, the Buy Box price ranged from $39.95 to $39.98 against an MSRP/MAP of $99.95. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$39.95
MAX PRICE ($)
$39.98
AVG PRICE ($)
$39.97
EROSION (%)
60.03%
MSRP/MAP ($)
$99.95
The product hit a low of $39.95, following a peak of $39.98 during the tracking period. Compared to its MSRP of $99.95, the floor price reflects a severe variance of 60.03% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PAirfire Group· Top | New | $39.95 −$60.00 below MSRP | 22d (100%) | 60.03% |
2PGCZ Official Store | New | $49.99 −$49.96 below MSRP | 0d (0%) | 49.98% |
The Buy Box for 2026 New AIRFIRE Air Purifier for Home up to 1600 Sq.ft, HEPA Air Purifiers for Allergies and Asthma Bedroom Pet Wildfire, AP201 is primarily held by Airfire Group (2P) with a 100% share, winning the Buy Box for 22 out of 22 tracked days. Only 1 of 2 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price held flat at $39.98 throughout the tracking period. It entered the period already $59.97 below MSRP ($99.95), before any crowding pressure arrived. Seller count peaked at 2 on 09/14 — adding +1 net seller over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 22-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
critical$60.00
Severe erosion — floor is $60.00 (60.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
Airfire Group
Buy-box is controlled — Airfire Group (2P) leads with 22 wins at $39.95, and 3P interference is minimal.
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