Buy-box price is 43.9% below MSRP and a 2P seller controls the listing
The 2026 New AIRFIRE Air Purifiers for Home 1650sq.ft HEPA Air Purifiers for Bedroom, Pollen, Wildfire/Smoke, Pet Dander&Odor, Dust,AP206, White was tracked for 22 day(s). During this period, the Buy Box price ranged from $26.91 to $26.94 against an MSRP/MAP of $47.99. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$26.91
MAX PRICE ($)
$26.94
AVG PRICE ($)
$26.93
EROSION (%)
43.93%
MSRP/MAP ($)
$47.99
The product hit a low of $26.91, following a peak of $26.94 during the tracking period. Compared to its MSRP of $47.99, the floor price reflects a severe variance of 43.93% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PAirfire Group· Top | New | $26.91 −$21.08 below MSRP | 21d (95%) | 43.93% |
1Pwalmart.com | New | N/A at MSRP | 1d (5%) | N/A |
The Buy Box for 2026 New AIRFIRE Air Purifiers for Home 1650sq.ft HEPA Air Purifiers for Bedroom, Pollen, Wildfire/Smoke, Pet Dander&Odor, Dust,AP206, White is primarily held by Airfire Group (2P) with a 95% share, winning the Buy Box for 21 out of 22 tracked days. All 2 of 2 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $0.00 and $26.94, largely stable over the period. It entered the period already $21.05 below MSRP ($47.99), before any crowding pressure arrived. Seller count peaked at 1 on 09/09 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 22-day tracking period
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
critical$21.08
Severe erosion — floor is $21.08 (43.9%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
Airfire Group
Buy-box is controlled — Airfire Group (2P) leads with 21 wins at $26.91, and 3P interference is minimal.
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