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Airfire
The 2026 New AIRFIRE Air Purifiers for Home 1650sq.ft HEPA Air Purifiers for Bedroom, Pollen, Wildfire/Smoke, Pet Dander&Odor, Dust,AP206, White was tracked for 30 day(s). During this period, the Buybox price ranged between Buy box price ranged from $25.99 to $29.99 against an MSRP/MAP of $79.99. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$25.99
MAX PRICE ($)
$29.99
AVG PRICE ($)
$29.39
SEVERE EROSION
67.51%
MSRP/MAP ($)
$79.99
The product is currently selling at $29.99, following a peak of $29.99 during the tracking period. Compared to its MSRP of $79.99, the current price reflects a severe variance of 62.5% erosion.
Buy Box Share
2P leads with 87% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
2PAirfire Group· Top | New | $29.99 −$50.00 | 15(50%) | 62.51% |
2PAirfire Official Store | New | $29.99 −$50.00 | 11(37%) | 62.51% |
3PAirfire Official Store | New | $29.99 −$50.00 | 2(7%) | 62.51% |
3PAirfire Group· Top | New | $29.99 −$50.00 | 2(7%) | 62.51% |
Peak Seller Pressure
2 sellers on Jul 1
Price Trend
Stable
Seller Proliferation
→ Stable
-0.03/day avg · -1 net
Peak +1 on 07/26
Buy-box price stayed between $25.99 and $29.99, largely stable over the period. It entered the period already $50.00 below MSRP ($79.99), before any crowding pressure arrived. Seller count peaked at 2 on 07/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
Watchlist
Since Jul 29 · $29.9962.5% below MAP · 2 Buy Box Wins
Last Jul 26 · $29.99 · 15 Buy Box Wins
Last Jul 27 · $29.99 · 11 Buy Box Wins
2d · avg $29.99 · 2 Buy Box Wins · stable
$54.00
Severe · 67.5% below MSRP
Severe erosion — floor is $54.00 (67.5%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
2 3P sellers
Controlled · +1 new · 2 exited
3P activity is limited to 2 sellers — controlled with 1 new entrant recently.
Airfire Group
2P · 15 wins · $29.99
3P sellers win the buy box 13.3% of the time; Airfire Official Store leads with 2 days at $29.99 (62.5% below MAP) — worsening.
Immediate pricing intervention required — The lowest price has dropped to $25.99, which is 67.5% below MSRP ($79.99).
Monitor buy-box ownership daily — 3P sellers captured 13.3% of buy-box snapshots across the tracking period.
Prioritise enforcement action against Airfire Group, the highest-frequency 3P buy-box winner.
Escalate directly with Walmart — The lowest price has dropped to $25.99, which is 67.5% below MSRP ($79.99).