Buy-box price is 67.5% below MSRP and a 2P seller controls the listing
The 2026 New AIRFIRE Air Purifiers for Home 1650sq.ft HEPA Air Purifiers for Bedroom, Pollen, Wildfire/Smoke, Pet Dander&Odor, Dust,AP206, White was tracked for 30 day(s). During this period, the Buy Box price ranged from $25.99 to $29.99 against an MSRP/MAP of $79.99. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$25.99
MAX PRICE ($)
$29.99
AVG PRICE ($)
$29.39
EROSION (%)
67.51%
MSRP/MAP ($)
$79.99
The product hit a low of $25.99, following a peak of $29.99 during the tracking period. Compared to its MSRP of $79.99, the floor price reflects a severe variance of 67.51% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PAirfire Group· Top | New | $29.99 −$50.00 below MSRP | 15d (50%) | 62.51% |
2PAirfire Official Store | New | $29.99 −$50.00 below MSRP | 11d (37%) | 62.51% |
3PAirfire Official Store | New | $29.99 −$50.00 below MSRP | 2d (7%) | 62.51% |
3PAirfire Group· Top | New | $29.99 −$50.00 below MSRP | 2d (7%) | 62.51% |
The Buy Box for 2026 New AIRFIRE Air Purifiers for Home 1650sq.ft HEPA Air Purifiers for Bedroom, Pollen, Wildfire/Smoke, Pet Dander&Odor, Dust,AP206, White is primarily held by Airfire Group (2P) with a 50% share, winning the Buy Box for 15 out of 30 tracked days. All 4 of 4 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $25.99 and $29.99, largely stable over the period. It entered the period already $50.00 below MSRP ($79.99), before any crowding pressure arrived. Seller count peaked at 2 on 07/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
1 new 3P seller entered below MAP — immediate pricing pressure risk.
Key Findings
critical$54.00
Severe erosion — floor is $54.00 (67.5%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
2 3P Sellers
3P activity is limited to 2 sellers — controlled with 1 new entrant recently.
Airfire Group
3P sellers win the buy box 13.3% of the time; Airfire Official Store leads with 2 days at $29.99 (62.5% below MAP) — worsening.
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