Buy-box price is 50.0% below MSRP and a 2P seller controls the listing
The 2026 New AIRFIRE HEPA Air Purifier for Home up to 1650 Sq.ft, Air Purifiers for Allergies and Asthma, Bedroom, Pet Dander&Odor, Dust, Pollen, Wildfire/Smoke, Model AP201, Black was tracked for 30 day(s). During this period, the Buy Box price ranged from $39.99 to $43.99 against an MSRP/MAP of $79.97. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$39.99
MAX PRICE ($)
$43.99
AVG PRICE ($)
$41.28
EROSION (%)
49.99%
MSRP/MAP ($)
$79.97
The product hit a low of $39.99, following a peak of $43.99 during the tracking period. Compared to its MSRP of $79.97, the floor price reflects a severe variance of 49.99% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PGCZ Official Store· Top | New | $40.97 −$39.00 below MSRP | 30d (100%) | 48.77% |
2PAirfire Group | New | $43.99 −$35.98 below MSRP | 0d (0%) | 44.99% |
The Buy Box for 2026 New AIRFIRE HEPA Air Purifier for Home up to 1650 Sq.ft, Air Purifiers for Allergies and Asthma, Bedroom, Pet Dander&Odor, Dust, Pollen, Wildfire/Smoke, Model AP201, Black is primarily held by GCZ Official Store (2P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days. Only 1 of 2 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $39.99 and $43.99, largely stable over the period. It entered the period already $39.98 below MSRP ($79.97), before any crowding pressure arrived. Seller count peaked at 2 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
critical$39.98
Severe erosion — floor is $39.98 (50.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
GCZ Official Store
Buy-box is controlled — GCZ Official Store (2P) leads with 30 wins at $40.97, and 3P interference is minimal.
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