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Airfire
The 2026 New AIRFIRE HEPA Air Purifier for Home up to 1650 Sq.ft, Air Purifiers for Allergies and Asthma, Bedroom, Pet Dander&Odor, Dust, Pollen, Wildfire/Smoke, Model AP201, Black was tracked for 30 day(s). During this period, the Buybox price ranged between Buy box price ranged from $39.99 to $43.99 against an MSRP/MAP of $79.97. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$39.99
MAX PRICE ($)
$43.99
AVG PRICE ($)
$41.28
SEVERE EROSION
49.99%
MSRP/MAP ($)
$79.97
The product is currently selling at $40.97, following a peak of $43.99 during the tracking period. Compared to its MSRP of $79.97, the current price reflects a severe variance of 48.8% erosion.
Buy Box Share
2P leads with 100% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
2PGCZ Official Store· Top | New | $40.97 −$39.00 | 30(100%) | 48.77% |
2PAirfire Group | New | $43.99 −$35.98 | 0(0%) | 44.99% |
Peak Seller Pressure
2 sellers on Jul 1
Price Trend
Stable
Seller Proliferation
→ Stable
0/day avg · 0 net
Buy-box price stayed between $39.99 and $43.99, largely stable over the period. It entered the period already $39.98 below MSRP ($79.97), before any crowding pressure arrived. Seller count peaked at 2 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
No new sellers in recent period.
No sellers exited in recent period.
30d · avg $41.28 · 30 Buy Box Wins · ↑ rising
30d · avg $43.99 · 0 Buy Box Wins · stable
$39.98
Severe · 50.0% below MSRP
Severe erosion — floor is $39.98 (50.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean
Clean
No 3P sellers detected — the channel is clean.
GCZ Official Store
2P · 30 wins · $40.97
Buy-box is controlled — GCZ Official Store (2P) leads with 30 wins at $40.97, and 3P interference is minimal.
Immediate pricing intervention required — The lowest price has dropped to $39.99, which is 50.0% below MSRP ($79.97).
Escalate directly with Walmart — The lowest price has dropped to $39.99, which is 50.0% below MSRP ($79.97).