Buy-box price is 49.9% below MSRP and a 2P seller controls the listing
The 2026 New AIRFIRE HEPA Air Purifier for Home up to 1650 Sq.ft, Air Purifiers for Allergies and Asthma, Bedroom, Pet Dander&Odor, Dust, Pollen, Wildfire/Smoke, Model AP201, Black was tracked for 22 day(s). During this period, the Buy Box price ranged from $39.95 to $39.98 against an MSRP/MAP of $79.79. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$39.95
MAX PRICE ($)
$39.98
AVG PRICE ($)
$39.97
EROSION (%)
49.93%
MSRP/MAP ($)
$79.79
The product hit a low of $39.95, following a peak of $39.98 during the tracking period. Compared to its MSRP of $79.79, the floor price reflects a severe variance of 49.93% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PAirfire Group· Top | New | $39.95 −$39.84 below MSRP | 22d (100%) | 49.93% |
2PGCZ Official Store | New | $45.99 −$33.80 below MSRP | 0d (0%) | 42.36% |
The Buy Box for 2026 New AIRFIRE HEPA Air Purifier for Home up to 1650 Sq.ft, Air Purifiers for Allergies and Asthma, Bedroom, Pet Dander&Odor, Dust, Pollen, Wildfire/Smoke, Model AP201, Black is primarily held by Airfire Group (2P) with a 100% share, winning the Buy Box for 22 out of 22 tracked days. Only 1 of 2 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price held flat at $39.98 throughout the tracking period. It entered the period already $39.81 below MSRP ($79.79), before any crowding pressure arrived. Seller count peaked at 2 on 09/09 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 22-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
critical$39.84
Severe erosion — floor is $39.84 (49.9%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
Airfire Group
Buy-box is controlled — Airfire Group (2P) leads with 22 wins at $39.95, and 3P interference is minimal.
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