Buy-box price is 52.2% below MSRP and a 2P seller controls the listing
The 2026 New AIRFIRE HEPA Air Purifier for Room up to 1600 Sq.ft, Air Purifiers for Allergies and Asthma, Bedroom, Pet Dander&Odor, Dust, Pollen, Wildfire/Smoke, Model AP209, White was tracked for 30 day(s). During this period, the Buy Box price ranged from $42.96 to $42.99 against an MSRP/MAP of $89.95. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$42.96
MAX PRICE ($)
$42.99
AVG PRICE ($)
$42.98
EROSION (%)
52.24%
MSRP/MAP ($)
$89.95
The product hit a low of $42.96, following a peak of $42.99 during the tracking period. Compared to its MSRP of $89.95, the floor price reflects a severe variance of 52.24% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PAirfire Group· Top | New | $42.96 −$46.99 below MSRP | 30d (100%) | 52.24% |
The Buy Box for 2026 New AIRFIRE HEPA Air Purifier for Room up to 1600 Sq.ft, Air Purifiers for Allergies and Asthma, Bedroom, Pet Dander&Odor, Dust, Pollen, Wildfire/Smoke, Model AP209, White is primarily held by Airfire Group (2P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days.
Seller density vs. price erosion
Buy-box price held flat at $42.99 throughout the tracking period. It entered the period already $46.96 below MSRP ($89.95), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
critical$46.99
Severe erosion — floor is $46.99 (52.2%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
Airfire Group
Buy-box is controlled — Airfire Group (2P) leads with 30 wins at $42.96, and 3P interference is minimal.
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