Buy-box price is 32.5% below MSRP and a 2P seller controls the listing
The Air Purifier for Home Bedroom, AromaRoom H13 HEPA Air Filter For Smoke Pollen Dander Hair Smell Air Cleaner, 3-in-1 Filter with Sleep Mode, Quiet Air Cleaner For Pets, Home, Baby Room (White) was tracked for 31 day(s). During this period, the Buy Box price ranged from $24.98 to $29.99 against an MSRP/MAP of $36.99. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$24.98
MAX PRICE ($)
$29.99
AVG PRICE ($)
$26.24
EROSION (%)
32.47%
MSRP/MAP ($)
$36.99
The product hit a low of $24.98, following a peak of $29.99 during the tracking period. Compared to its MSRP of $36.99, the floor price reflects a severe variance of 32.47% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PAroma Room· Top | New | $26.99 −$10.00 below MSRP | 31d (100%) | 27.03% |
2PAmazon Resale | New | $28.49 −$8.50 below MSRP | 0d (0%) | 22.98% |
The Buy Box for Air Purifier for Home Bedroom, AromaRoom H13 HEPA Air Filter For Smoke Pollen Dander Hair Smell Air Cleaner, 3-in-1 Filter with Sleep Mode, Quiet Air Cleaner For Pets, Home, Baby Room (White) is primarily held by Aroma Room (2P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 2 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price fell to a floor of $24.98 before recovering to $26.99. It entered the period already $12.01 below MSRP ($36.99), before any crowding pressure arrived. Seller count peaked at 2 on 07/01 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
critical$12.01
Severe erosion — floor is $12.01 (32.5%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
Aroma Room
Buy-box is controlled — Aroma Room (2P) leads with 31 wins at $26.99, and 3P interference is minimal.
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