Buy-box price is 33.9% below MSRP and a 2P seller controls the listing
The Air Purifier for Home Bedroom, AromaRoom H13 HEPA Air Filter For Smoke Pollen Dander Hair Smell Air Cleaner, 3-in-1 Filter with Sleep Mode, Quiet Air Cleaner For Pets, Home, Baby Room (White) was tracked for 24 day(s). During this period, the Buy Box price ranged from $22.48 to $33.99 against an MSRP/MAP of $33.99. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$22.48
MAX PRICE ($)
$33.99
AVG PRICE ($)
$28.80
EROSION (%)
33.86%
MSRP/MAP ($)
$33.99
The product hit a low of $22.48, following a peak of $33.99 during the tracking period. Compared to its MSRP of $33.99, the floor price reflects a severe variance of 33.86% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PAroma Room· Top | New | $22.48 −$11.51 below MSRP | 24d (100%) | 33.86% |
2PAmazon Resale | New | $21.36 −$12.63 below MSRP | 0d (0%) | 37.16% |
The Buy Box for Air Purifier for Home Bedroom, AromaRoom H13 HEPA Air Filter For Smoke Pollen Dander Hair Smell Air Cleaner, 3-in-1 Filter with Sleep Mode, Quiet Air Cleaner For Pets, Home, Baby Room (White) is primarily held by Aroma Room (2P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days. Only 1 of 2 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price declined from $31.99 to $22.48 — a $9.51 drop over 24 days. It entered the period already $2.00 below MSRP ($33.99), before any crowding pressure arrived. Seller count peaked at 2 on 09/12 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
critical$11.51
Severe erosion — floor is $11.51 (33.9%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
Aroma Room
Buy-box is controlled — Aroma Room (2P) leads with 24 wins at $22.48, and 3P interference is minimal.
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