Categories/Air Purifiers/Air Purifier for Home Bedroom, AromaRoom H13 HEPA Air Filter For Smoke Pollen Dander Hair Smell Air Cleaner, 3-in-1 Filter with Sleep Mode, Quiet Air Cleaner For Pets, Home, Baby Room (White)

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critical
amazon.comID B0DTHSRTD4
Air Purifier for Home Bedroom, AromaRoom H13 HEPA Air Filter For Smoke Pollen Dander Hair Smell Air Cleaner, 3-in-1 Filter with Sleep Mode, Quiet Air Cleaner For Pets, Home, Baby Room (White)

Air Purifier for Home Bedroom, AromaRoom H13 HEPA Air Filter For Smoke Pollen Dander Hair Smell Air Cleaner, 3-in-1 Filter with Sleep Mode, Quiet Air Cleaner For Pets, Home, Baby Room (White)

Aroma Room

The Air Purifier for Home Bedroom, AromaRoom H13 HEPA Air Filter For Smoke Pollen Dander Hair Smell Air Cleaner, 3-in-1 Filter with Sleep Mode, Quiet Air Cleaner For Pets, Home, Baby Room (White) was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $24.98 to $29.99 against an MSRP/MAP of $36.99. The product's pricing health is currently flagged as critical.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$24.98

MAX PRICE ($)

$29.99

AVG PRICE ($)

$26.24

SEVERE EROSION

32.47%

MSRP/MAP ($)

$36.99

Price erosion from MSRP32.47% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $26.99, following a peak of $29.99 during the tracking period. Compared to its MSRP of $36.99, the current price reflects a severe variance of 27.0% erosion.

Buy Box Distribution

Buy Box Share

2P100% · 31d

2P leads with 100% of Buy Box days

2P 2 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
2PAroma Room· Top
New
$26.99
−$10.00
31(100%)
27.03%
2PAmazon Resale
New
$28.49
−$8.50
0(0%)
22.98%
The Buy Box for Air Purifier for Home Bedroom, AromaRoom H13 HEPA Air Filter For Smoke Pollen Dander Hair Smell Air Cleaner, 3-in-1 Filter with Sleep Mode, Quiet Air Cleaner For Pets, Home, Baby Room (White) is primarily held by Aroma Room (2P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 2 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $36.99

Peak Seller Pressure

2 sellers on Jul 1

Price Trend

Recovering

Seller Proliferation

→ Stable

0/day avg · 0 net

Peak +1 on 07/08

Buy-box price fell to a floor of $24.98 before recovering to $26.99. It entered the period already $12.01 below MSRP ($36.99), before any crowding pressure arrived. Seller count peaked at 2 on 07/01 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (2)
2PAroma Room

31d · avg $30.58 · 31 Buy Box Wins · ↑ rising

2PAmazon Resale

6d · avg $24.34 · 0 Buy Box Wins · ↑ rising

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$12.01

Severe · 32.5% below MSRP

Severe erosion — floor is $12.01 (32.5%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean

Clean

No 3P sellers detected — the channel is clean.

Buy Box

Aroma Room

2P · 31 wins · $26.99

Buy-box is controlled — Aroma Room (2P) leads with 31 wins at $26.99, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $24.98, which is 32.5% below MSRP ($36.99).

2

Escalate directly with Amazon — The lowest price has dropped to $23.48, which is 32.5% below MSRP ($36.99).