Buy-box price is 28.5% below MSRP and a 2P seller controls the listing
The Air Purifier for Home Bedroom Large Room 2200 Ft², MOOKA H13 HEPA Air Cleaner with Washable Pre-filter, Air Quality Monitor, Air Purifiers for Pets Hair Smoke Dust Pollen, Auto Mode, KJ190 White was tracked for 24 day(s). During this period, the Buy Box price ranged from $73.67 to $102.99 against an MSRP/MAP of $102.99. The product's pricing health is currently flagged as at risk.
Price Overview
FLOOR PRICE ($)
$73.67
MAX PRICE ($)
$102.99
AVG PRICE ($)
$87.46
EROSION (%)
28.47%
MSRP/MAP ($)
$102.99
The product hit a low of $73.67, following a peak of $102.99 during the tracking period. Compared to its MSRP of $102.99, the floor price reflects a severe variance of 28.47% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PVOKA Store· Top | New | $102.99 at MSRP | 24d (100%) | 0.00% |
2PFAVO STORE | New | $124.99 +$22.00 above MSRP | 0d (0%) | -21.36% |
2PAmazon Resale | New | $75.43 −$27.56 below MSRP | 0d (0%) | 26.76% |
The Buy Box for Air Purifier for Home Bedroom Large Room 2200 Ft², MOOKA H13 HEPA Air Cleaner with Washable Pre-filter, Air Quality Monitor, Air Purifiers for Pets Hair Smoke Dust Pollen, Auto Mode, KJ190 White is primarily held by VOKA Store (2P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days. Only 1 of 3 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $73.67 and $102.99, largely stable over the period. Price opened right at MSRP ($102.99). Seller count peaked at 3 on 09/13 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
at risk$29.32
Severe erosion — floor is $29.32 (28.5%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
VOKA Store
Buy-box is controlled — VOKA Store (2P) leads with 24 wins at $102.99, and 3P interference is minimal.
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