Buy-box price is 27.3% below MSRP and a 2P seller controls the listing
The Air Purifier for Home Bedroom Large Room 2200 Ft², MOOKA H13 HEPA Air Cleaner with Washable Pre-filter, Air Quality Monitor, Air Purifiers for Pets Hair Smoke Dust Pollen, Auto Mode, KJ190 White was tracked for 31 day(s). During this period, the Buy Box price ranged from $79.97 to $109.99 against an MSRP/MAP of $109.99. The product's pricing health is currently flagged as at risk.
Price Overview
FLOOR PRICE ($)
$79.97
MAX PRICE ($)
$109.99
AVG PRICE ($)
$83.84
EROSION (%)
27.29%
MSRP/MAP ($)
$109.99
The product hit a low of $79.97, following a peak of $109.99 during the tracking period. Compared to its MSRP of $109.99, the floor price reflects a severe variance of 27.29% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PVOKA Store· Top | New | $109.99 at MSRP | 27d (87%) | 0.00% |
2PFAVO STORE | New | $109.99 at MSRP | 4d (13%) | 0.00% |
2PAmazon Resale | New | $88.79 −$21.20 below MSRP | 0d (0%) | 19.27% |
The Buy Box for Air Purifier for Home Bedroom Large Room 2200 Ft², MOOKA H13 HEPA Air Cleaner with Washable Pre-filter, Air Quality Monitor, Air Purifiers for Pets Hair Smoke Dust Pollen, Auto Mode, KJ190 White is primarily held by VOKA Store (2P) with a 87% share, winning the Buy Box for 27 out of 31 tracked days. Only 2 of 3 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price fell to a floor of $79.97 before recovering to $109.99. It entered the period already $30.02 below MSRP ($109.99), before any crowding pressure arrived. Seller count peaked at 3 on 07/02 — adding +1 net seller over the full period. Seller count has held steady even as prices shifted.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
at risk$30.02
Severe erosion — floor is $30.02 (27.3%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
VOKA Store
Buy-box is controlled — VOKA Store (2P) leads with 27 wins at $109.99, and 3P interference is minimal.
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