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Mooka
The Air Purifier for Home Bedroom Large Room 2200 Ft², MOOKA H13 HEPA Air Cleaner with Washable Pre-filter, Air Quality Monitor, Air Purifiers for Pets Hair Smoke Dust Pollen, Auto Mode, KJ190 White was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $59.98 to $89.99 against an MSRP/MAP of $109.99. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$59.98
MAX PRICE ($)
$89.99
AVG PRICE ($)
$77.56
SEVERE EROSION
45.47%
MSRP/MAP ($)
$109.99
The product is currently selling at $79.97, following a peak of $89.99 during the tracking period. Compared to its MSRP of $109.99, the current price reflects a severe variance of 27.3% erosion.
Buy Box Share
2P leads with 100% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
2PVOKA Store· Top | New | $109.99 +$0.00 | 29(100%) | 0.00% |
2PFAVO STORE | New | $109.99 +$0.00 | 0(0%) | 0.00% |
2PAmazon Resale | New | $78.41 −$31.58 | 0(0%) | 28.71% |
Peak Seller Pressure
2 sellers on Jun 2
Price Trend
Stable
Seller Proliferation
→ Stable
0/day avg · 0 net
Peak +1 on 06/13
Buy-box price stayed between $59.98 and $89.99, largely stable over the period. It entered the period already $30.02 below MSRP ($109.99), before any crowding pressure arrived. Seller count peaked at 2 on 06/02 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period
Watchlist
No new sellers in recent period.
Last Jun 18 · $109.99 · 0 Buy Box Wins
29d · avg $95.31 · 29 Buy Box Wins · stable
11d · avg $81.77 · 0 Buy Box Wins · ↓ falling
$50.01
Severe · 45.5% below MSRP
Severe erosion — floor is $50.01 (45.5%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean
Clean · 1 exited
No 3P sellers detected — the channel is clean.
VOKA Store
2P · 29 wins · $109.99
Buy-box is controlled — VOKA Store (2P) leads with 29 wins at $109.99, and 3P interference is minimal.
Immediate pricing intervention required — The lowest price has dropped to $59.98, which is 45.5% below MSRP ($109.99).
Escalate directly with Amazon — The lowest price has dropped to $59.98, which is 45.5% below MSRP ($109.99).