Categories/Air Purifiers/Air Purifiers for Allergies and Asthma,AILKIN Gonrair Air Cleaner for Home,Bedroom,Dust,Pets,Indoor,Office,Small Room,Mini Portable Desktop Air Purifier for Smoke Odor
at risk

Buy-box price is 21.3% below MSRP and a 2P seller controls the listing

Air Purifiers for Allergies and Asthma,AILKIN Gonrair Air Cleaner for Home,Bedroom,Dust,Pets,Indoor,Office,Small Room,Mini Portable Desktop Air Purifier for Smoke Odor

Air Purifiers for Allergies and Asthma,AILKIN Gonrair Air Cleaner for Home,Bedroom,Dust,Pets,Indoor,Office,Small Room,Mini Portable Desktop Air Purifier for Smoke Odor

Gonrair·
ID 2639189918

The Air Purifiers for Allergies and Asthma,AILKIN Gonrair Air Cleaner for Home,Bedroom,Dust,Pets,Indoor,Office,Small Room,Mini Portable Desktop Air Purifier for Smoke Odor was tracked for 23 day(s). During this period, the Buy Box price ranged from $18.89 to $23.99 against an MSRP/MAP of $23.99. The product's pricing health is currently flagged as at risk.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$18.89

MAX PRICE ($)

$23.99

AVG PRICE ($)

$23.32

EROSION (%)

21.26%

MSRP/MAP ($)

$23.99

Price erosion from MSRP
Severe21.26% below MSRP
MinimalModerateSevere

The product hit a low of $18.89, following a peak of $23.99 during the tracking period. Compared to its MSRP of $23.99, the floor price reflects a severe variance of 21.26% erosion.

Tracking window: Sep 7, 2026 – Sep 30, 2026

Buy box distribution

57%2P
2P · 1 seller, 57% share3P · 1 seller, 43% share
Sellers won
2 of 2tracked sellers
Changed hands
1 timeover 23 days
SellerConditionPrice vs MSRPBuy box daysErosion
2PAILKIN· Top
New
$23.99
at MSRP
13d (57%)
0.00%
3PAILKIN· Top
New
$23.99
at MSRP
10d (43%)
0.00%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Air Purifiers for Allergies and Asthma,AILKIN Gonrair Air Cleaner for Home,Bedroom,Dust,Pets,Indoor,Office,Small Room,Mini Portable Desktop Air Purifier for Smoke Odor is primarily held by AILKIN (2P) with a 57% share, winning the Buy Box for 13 out of 23 tracked days. All 2 of 2 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $23.99
Peak seller pressure1 seller on Sep 7Highest count during tracking window
Price impact at peak−$5.10$23.99 → $18.89
Price trendRecoveringBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price fell to a floor of $18.89 before recovering to $23.99. It entered the period already $5.10 below MSRP ($23.99), before any crowding pressure arrived. Seller count peaked at 1 on 09/07 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 23-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (2)

Key Findings

at risk
Price Erosion

$5.10

Severe21.3% below MSRP

Severe erosion — floor is $5.10 (21.3%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P Seller

ControlledStable

3P activity is limited to 1 seller — controlled.

Buy Box

AILKIN

Hijacked2P · 13 wins

AILKIN (2P) dominates the buy box with 13 wins at $23.99 — and escalating.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $18.89, which is 21.3% below MSRP ($23.99).

2

Monitor buy-box ownership daily — 3P sellers captured 43.5% of buy-box snapshots across the tracking period.

3

Prioritise enforcement action against AILKIN, the highest-frequency 3P buy-box winner.

4

Escalate directly with Walmart — The lowest price has dropped to $18.89, which is 21.3% below MSRP ($23.99).

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