Buy-box price is 20.7% below MSRP and a 3P seller controls the listing

The Air Purifiers for Bedroom Home, Portable HEPA Filter Cleaner, Filters Smoke, Allergies, Pet Dander, Odor, Dust, Desktop Air Cleaner was tracked for 30 day(s). During this period, the Buy Box price ranged from $19.88 to $19.98 against an MSRP/MAP of $25.08. The product's pricing health is currently flagged as at risk.
FLOOR PRICE ($)
$19.88
MAX PRICE ($)
$19.98
AVG PRICE ($)
$19.97
EROSION (%)
20.73%
MSRP/MAP ($)
$25.08
The product hit a low of $19.88, following a peak of $19.98 during the tracking period. Compared to its MSRP of $25.08, the floor price reflects a severe variance of 20.73% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
3PSeayan· Top | New | $19.98 −$5.10 below MSRP | 19d (63%) | 20.33% |
2PSeayan· Top | New | $19.98 −$5.10 below MSRP | 11d (37%) | 20.33% |
The Buy Box for Air Purifiers for Bedroom Home, Portable HEPA Filter Cleaner, Filters Smoke, Allergies, Pet Dander, Odor, Dust, Desktop Air Cleaner is primarily held by Seayan (3P) with a 63% share, winning the Buy Box for 19 out of 30 tracked days. All 2 of 2 total sellers have won the Buy Box.
Buy-box price held flat at $19.88 throughout the tracking period. It entered the period already $5.20 below MSRP ($25.08), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
$5.20
Severe erosion — floor is $5.20 (20.7%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
1 3P Seller
3P activity is limited to 1 seller — controlled, though 1 have since exited.
Seayan
Seayan (3P) dominates the buy box with 19 wins at $19.98, 20.3% below MAP — and escalating.
Enter your product URL and MAP price. We will monitor 3P seller crowding, Buy Box shifts, and price erosion over the next 7 days and email you a comprehensive compliance report.
Monitor 3P seller crowding, Buy Box shifts & price erosion for your product.