Buy-box price is 30.8% below MSRP and a 2P seller controls the listing
The Air Purifiers for Home with High Efficiency Filter Up to 1076 Ft² for Pet Hair, Odors, Pollen, Smoke, Compact Air Cleaner with 3 Speeds, Timer, Aroma Quiet 360°Intake Filter, White was tracked for 24 day(s). During this period, the Buy Box price ranged from $26.98 to $26.99 against an MSRP/MAP of $38.99. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$26.98
MAX PRICE ($)
$26.99
AVG PRICE ($)
$26.98
EROSION (%)
30.80%
MSRP/MAP ($)
$38.99
The product hit a low of $26.98, following a peak of $26.99 during the tracking period. Compared to its MSRP of $38.99, the floor price reflects a severe variance of 30.80% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PJAVRIV US· Top | New | $26.99 −$12.00 below MSRP | 24d (100%) | 30.78% |
2PAmazon Resale | New | $25.64 −$13.35 below MSRP | 0d (0%) | 34.24% |
The Buy Box for Air Purifiers for Home with High Efficiency Filter Up to 1076 Ft² for Pet Hair, Odors, Pollen, Smoke, Compact Air Cleaner with 3 Speeds, Timer, Aroma Quiet 360°Intake Filter, White is primarily held by JAVRIV US (2P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days. Only 1 of 2 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price held flat at $26.99 throughout the tracking period. It entered the period already $12.00 below MSRP ($38.99), before any crowding pressure arrived. Seller count peaked at 2 on 09/08 — adding +1 net seller over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
critical$12.01
Severe erosion — floor is $12.01 (30.8%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
JAVRIV US
Buy-box is controlled — JAVRIV US (2P) leads with 24 wins at $26.99, and 3P interference is minimal.
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