Buy-box price is 30.8% below MSRP and a 2P seller controls the listing
The Air Purifiers for Home with High Efficiency Filter Up to 1076 Ft² for Pet Hair, Odors, Pollen, Smoke, Compact Air Cleaner with 3 Speeds, Timer, Aroma Quiet 360°Intake Filter, White was tracked for 31 day(s). During this period, the Buy Box price was $26.99 against an MSRP/MAP of $38.99. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$26.99
MAX PRICE ($)
$26.99
AVG PRICE ($)
$26.99
EROSION (%)
30.78%
MSRP/MAP ($)
$38.99
The product held steady at $26.99 throughout the tracking period. Compared to its MSRP of $38.99, the floor price reflects a severe variance of 30.78% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PJAVRIV US· Top | New | $38.99 at MSRP | 31d (100%) | 0.00% |
2PSHEILA KELLY | New | $39.99 +$1.00 above MSRP | 0d (0%) | -2.56% |
2PAmazon Resale | New | $26.72 −$12.27 below MSRP | 0d (0%) | 31.47% |
The Buy Box for Air Purifiers for Home with High Efficiency Filter Up to 1076 Ft² for Pet Hair, Odors, Pollen, Smoke, Compact Air Cleaner with 3 Speeds, Timer, Aroma Quiet 360°Intake Filter, White is primarily held by JAVRIV US (2P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 3 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price held flat at $26.99 throughout the tracking period. It entered the period already $12.00 below MSRP ($38.99), before any crowding pressure arrived. Seller count peaked at 3 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
critical$12.00
Severe erosion — floor is $12.00 (30.8%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
JAVRIV US
Buy-box is controlled — JAVRIV US (2P) leads with 31 wins at $38.99, and 3P interference is minimal.
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