Categories/Air Purifiers/Aircillin AP070A Air Purifier 2-Pack for Room up to 765 Sq Ft with HEPA Filter, White
at risk

Buy-box price is 25.0% below MSRP and a 2P seller controls the listing

Aircillin AP070A Air Purifier 2-Pack for Room up to 765 Sq Ft with HEPA Filter, White

Aircillin AP070A Air Purifier 2-Pack for Room up to 765 Sq Ft with HEPA Filter, White

Aircillin·
ID 15193016231

The Aircillin AP070A Air Purifier 2-Pack for Room up to 765 Sq Ft with HEPA Filter, White was tracked for 30 day(s). During this period, the Buy Box price ranged from $44.99 to $54.99 against an MSRP/MAP of $59.99. The product's pricing health is currently flagged as at risk.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$44.99

MAX PRICE ($)

$54.99

AVG PRICE ($)

$54.66

EROSION (%)

25.00%

MSRP/MAP ($)

$59.99

Price erosion from MSRP
Severe25.00% below MSRP
MinimalModerateSevere

The product hit a low of $44.99, following a peak of $54.99 during the tracking period. Compared to its MSRP of $59.99, the floor price reflects a severe variance of 25.00% erosion.

Tracking window: Jul 1, 2026 – Jul 31, 2026

Buy box distribution

70%2P
2P · 1 seller, 70% share3P · 1 seller, 30% share
Sellers won
2 of 2tracked sellers
Changed hands
1 timeover 30 days
SellerConditionPrice vs MSRPBuy box daysErosion
2PAIRTOK· Top
New
$54.99
−$5.00 below MSRP
21d (70%)
8.33%
3PAIRTOK· Top
New
$54.99
−$5.00 below MSRP
9d (30%)
8.33%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Aircillin AP070A Air Purifier 2-Pack for Room up to 765 Sq Ft with HEPA Filter, White is primarily held by AIRTOK (2P) with a 70% share, winning the Buy Box for 21 out of 30 tracked days. All 2 of 2 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $59.99
Peak seller pressure1 seller on Jul 1Highest count during tracking window
Price impact at peak−$15.00$59.99 → $44.99
Price trendRecoveringBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price fell to a floor of $44.99 before recovering to $54.99. It entered the period already $15.00 below MSRP ($59.99), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period

1 seller exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (1)
Persistent (1)

Key Findings

at risk
Price Erosion

$15.00

Severe25.0% below MSRP

Severe erosion — floor is $15.00 (25.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P Seller

Controlled1 exited

3P activity is limited to 1 seller — controlled, though 1 have since exited.

Buy Box

AIRTOK

Hijacked2P · 21 wins

AIRTOK (2P) dominates the buy box with 21 wins at $54.99, 8.3% below MAP — and escalating.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $44.99, which is 25.0% below MSRP ($59.99).

2

Monitor buy-box ownership daily — 3P sellers captured 30.0% of buy-box snapshots across the tracking period.

3

Prioritise enforcement action against AIRTOK, the highest-frequency 3P buy-box winner.

4

Escalate directly with Walmart — The lowest price has dropped to $44.99, which is 25.0% below MSRP ($59.99).

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