Categories/Air Purifiers/AIRFIRE Air Purifier, AP202 HEPA Air Purifiers for allergies & asthma, Wildfire, Pet Fur, Pollen, 1 PCS, White
critical

Buy-box price is 62.6% below MSRP and a 2P seller controls the listing

AIRFIRE Air Purifier, AP202 HEPA Air Purifiers for allergies & asthma, Wildfire, Pet Fur, Pollen, 1 PCS, White

AIRFIRE Air Purifier, AP202 HEPA Air Purifiers for allergies & asthma, Wildfire, Pet Fur, Pollen, 1 PCS, White

Airfire·
ID 1094957557

The AIRFIRE Air Purifier, AP202 HEPA Air Purifiers for allergies & asthma, Wildfire, Pet Fur, Pollen, 1 PCS, White was tracked for 30 day(s). During this period, the Buy Box price ranged from $29.86 to $29.99 against an MSRP/MAP of $79.95. The product's pricing health is currently flagged as critical.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$29.86

MAX PRICE ($)

$29.99

AVG PRICE ($)

$29.89

EROSION (%)

62.65%

MSRP/MAP ($)

$79.95

Price erosion from MSRP
Severe62.65% below MSRP
MinimalModerateSevere

The product hit a low of $29.86, following a peak of $29.99 during the tracking period. Compared to its MSRP of $79.95, the floor price reflects a severe variance of 62.65% erosion.

Tracking window: Jul 1, 2026 – Jul 31, 2026

Buy box distribution

100%2P
2P · 3 sellers, 100% share
Sellers won
1 of 3tracked sellers
Changed hands
0 timesover 30 days
SellerConditionPrice vs MSRPBuy box daysErosion
2PAirfire Group· Top
New
$29.86
−$50.09 below MSRP
30d (100%)
62.65%
2PDRJ Professional LTD
New
$89.99
+$10.04 above MSRP
0d (0%)
-12.56%
2PGCZ Official Store
New
$39.98
−$39.97 below MSRP
0d (0%)
49.99%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for AIRFIRE Air Purifier, AP202 HEPA Air Purifiers for allergies & asthma, Wildfire, Pet Fur, Pollen, 1 PCS, White is primarily held by Airfire Group (2P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days. Only 1 of 3 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $79.95
Peak seller pressure3 sellers on Jul 7Highest count during tracking window
Price impact at peak$0.00$29.89 → $29.89
Price trendErodingBased on trailing 30 days
Seller proliferation↓ Decreasing-0.0/day avg · -1 net

Buy-box price held flat at $29.99 throughout the tracking period. It entered the period already $49.96 below MSRP ($79.95), before any crowding pressure arrived. Seller count peaked at 3 on 07/07, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period

2 sellers exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (2)
Persistent (1)

Key Findings

critical
Price Erosion

$50.09

Severe62.6% below MSRP

Severe erosion — floor is $50.09 (62.6%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean Channel

Clean2 exited

No 3P sellers detected — the channel is clean.

Buy Box

Airfire Group

Controlled2P · 30 wins

Buy-box is controlled — Airfire Group (2P) leads with 30 wins at $29.86, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $29.86, which is 62.6% below MSRP ($79.95).

2

Escalate directly with Walmart — The lowest price has dropped to $29.86, which is 62.6% below MSRP ($79.95).

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