Categories/Air Purifiers/AIRFIRE Air Purifier, AP202 HEPA Air Purifiers for allergies & asthma, Wildfire, Pet Fur, Pollen, 1 PCS, White
critical

Buy-box price is 55.1% below MSRP and a 3P seller controls the listing

AIRFIRE Air Purifier, AP202 HEPA Air Purifiers for allergies & asthma, Wildfire, Pet Fur, Pollen, 1 PCS, White

AIRFIRE Air Purifier, AP202 HEPA Air Purifiers for allergies & asthma, Wildfire, Pet Fur, Pollen, 1 PCS, White

Airfire·
ID 1094957557

The AIRFIRE Air Purifier, AP202 HEPA Air Purifiers for allergies & asthma, Wildfire, Pet Fur, Pollen, 1 PCS, White was tracked for 22 day(s). During this period, the Buy Box price was $35.90 against an MSRP/MAP of $79.95. The product's pricing health is currently flagged as critical.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$35.90

MAX PRICE ($)

$35.90

AVG PRICE ($)

$35.90

EROSION (%)

55.10%

MSRP/MAP ($)

$79.95

Price erosion from MSRP
Severe55.10% below MSRP
MinimalModerateSevere

The product held steady at $35.90 throughout the tracking period. Compared to its MSRP of $79.95, the floor price reflects a severe variance of 55.10% erosion.

Tracking window: Sep 9, 2026 – Sep 30, 2026

Buy box distribution

86%3P
2P · 1 seller, 14% share3P · 1 seller, 86% share
Sellers won
2 of 2tracked sellers
Changed hands
1 timeover 22 days
SellerConditionPrice vs MSRPBuy box daysErosion
3PAirfire Group· Top
New
$35.90
−$44.05 below MSRP
19d (86%)
55.10%
2PAirfire Group· Top
New
$35.90
−$44.05 below MSRP
3d (14%)
55.10%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for AIRFIRE Air Purifier, AP202 HEPA Air Purifiers for allergies & asthma, Wildfire, Pet Fur, Pollen, 1 PCS, White is primarily held by Airfire Group (3P) with a 86% share, winning the Buy Box for 19 out of 22 tracked days. All 2 of 2 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $79.95
Peak seller pressure1 seller on Sep 9Highest count during tracking window
Price impact at peak−$44.05$79.95 → $35.90
Price trendStableBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price held flat at $35.90 throughout the tracking period. It entered the period already $44.05 below MSRP ($79.95), before any crowding pressure arrived. Seller count peaked at 1 on 09/09 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 22-day tracking period

1 seller exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (1)
Persistent (1)

Key Findings

critical
Price Erosion

$44.05

Severe55.1% below MSRP

Severe erosion — floor is $44.05 (55.1%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P Seller

Controlled1 exited

3P activity is limited to 1 seller — controlled, though 1 have since exited.

Buy Box

Airfire Group

Hijacked3P · 19 wins

Airfire Group (3P) dominates the buy box with 19 wins at $35.90, 55.1% below MAP.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $35.90, which is 55.1% below MSRP ($79.95).

2

Monitor buy-box ownership daily — 3P sellers captured 86.4% of buy-box snapshots across the tracking period.

3

Prioritise enforcement action against Airfire Group, the highest-frequency 3P buy-box winner.

4

Escalate directly with Walmart — The lowest price has dropped to $35.90, which is 55.1% below MSRP ($79.95).

Free 7-Day ReportTrack any product listing

Get a Free MAP & Buy Box Compliance Report for Your Product

Enter your product URL and MAP price. We will monitor 3P seller crowding, Buy Box shifts, and price erosion over the next 7 days and email you a comprehensive compliance report.

Track Your Product

Free